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Starting a new Food product business, (plant-based / vegan)

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dude_abides

New Contributor
Feb 7, 2017
13
9
17
California
Hi All,
My wife and I have decided to launch a new business. We're developing a food product to serve people that are eating Vegan / Whole-Food-Plant-Based diet.
Our target personas are:
1) individuals that are 'in transition', just starting on their journey to a whole-food plant based diet; they are looking for great tasting, easy-to-prepare food, that tastes great, without animal-based ingredients.
2) busy people that are 100% vegan/plant-based looking for great-tasting packaged vegan/plant-based meals
 

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Last edited:

MJ DeMarco

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Awesome to hear it, been vegan for 3 years and I'm quite familiar with the space.

I see tons of opportunities in the industry.

What are you thinking? Freezer food? Snacks?
 
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dude_abides

dude_abides

New Contributor
Feb 7, 2017
13
9
17
California
Awesome to hear it, been vegan for 3 years and I'm quite familiar with the space.

I see tons of opportunities in the industry.

What are you thinking? Freezer food? Snacks?
Thanks for the interest!

I think Snacks are great and a lot of cool things happening there; however, we're really looking to target those that want to 'eat clean' and avoid heavily processed , long-tail ingredients lists.

To generalize somewhat, our first product is targeting the grocery aisle, near soups/broths; offering a filling / hearty meal with plenty of protein (about the same amount you would get from a comparable meat-based product). It will also be loaded with antioxidant-rich spices and herbs.

We're both eating vegan / plant-based; she's been vegetarian for years and recently went full vegan; and I'm only about 3 months on my vegan journey :) We both enjoy cooking and formulating new recipes; and trying to produce some of our traditional family meat-based favorites like Italian meatballs and lasagna;

We've found that most grocery 'vegetarian' prepared foods contain a-lot of 'processed' ingredients, sugars, oils, and other long-tail ingredients; So we really want to target those that are trying to eat clean, whole-food, ween themselves from some meat-based favorites without all the processed ingredients (beyond meat, etc.); as well as long time vegans looking for hearty, tasty, whole-food based options they can take to work for lunch or easily heat up at home for dinner.

The concept again is to make the food filling, hearty, and tasty so that really no one cares or notices there is no meat, sugar, and oil. it's just great food on its own. and vegan, organic, to boot.

we're working with a formulator now to come up with a prototype
 
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dude_abides

dude_abides

New Contributor
Feb 7, 2017
13
9
17
California
Nice. California is a great place to start.
Yeah, we're in Arizona now, and according to GrubHub research, these are the most Vegan-friendly states:

Most Vegan-Friendly States (in ranking order):
  1. New York
  2. California
  3. Nevada
  4. Oregon
  5. Pennsylvania
 

MJ DeMarco

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To generalize somewhat, our first product is targeting the grocery aisle, near soups/broths; offering a filling / hearty meal with plenty of protein (about the same amount you would get from a comparable meat-based product). It will also be loaded with antioxidant-rich spices and herbs.
OMG, how ironic. Unscripted (Book 2 currently in rough draft) takes this actual idea and uses it in a demonstrative narrative. In fact, it is a business concept me and the SO are researching now. We might do something here. Having been in this space, we see opportunity everywhere and that's one.
 
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dude_abides

dude_abides

New Contributor
Feb 7, 2017
13
9
17
California
OMG, how ironic. Unscripted (Book 2 currently in rough draft) takes this actual idea and uses it in a demonstrative narrative. In fact, it is a business concept me and the SO are researching now. We might do something here. Having been in this space, we see opportunity everywhere and that's one.
Wow! how funny. Well it seems a ripe area and obviously growing market. Lots of room :D
If you guys are interested to meet up and share ideas, we're in Scottsdale :D
 

Tourmaline

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From what I can tell, the biggest hurdle is creating more shelf stable items. Hence the amount of processed/full-of-preservative vegan foods in general.

What about various vegan spice mixes or sauces that someone could add to the core components they locally buy and prep?

I could see a vegan version of a food prep service working, so all the whole foods are already prepped and delivered leaving the person to cook it or partially cook it.

Also could see a bonus if the food had B12 added to it, let people not have to worry about B12 supplementation.
 

Surf16

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Hi All,
My wife and I have decided to launch a new business. We're developing a food product to serve people that are eating Vegan / Whole-Food-Plant-Based diet.
Our target personas are:
1) individuals that are 'in transition', just starting on their journey to a whole-food plant based diet; they are looking for great tasting, easy-to-prepare food, that tastes great, without animal-based ingredients.
2) busy people that are 100% vegan/plant-based looking for great-tasting packaged vegan/plant-based meals
Any update?
 

foodiepersecond

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Aug 2, 2019
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Always here for food stuff. I hope it all goes well and you can conquer the shelf life issues and competition among others products. If you want to branch out, please look into keto. You can even do plant-based products that are keto-friendly. I feel us keto folks get shafted on having neat, cost effective products. Vegans and Paleo folks seem to have all the good stuff.
 

bonnechic

New Contributor
Feb 12, 2020
15
1
2
Congratulations on your new business. Nowadays people are becoming vegan. Hope you will be able to run a profitable business. If you can do some more business promotion for more profit.
 

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SeanODG

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Chicago
Would love to know as well how things are going; best of luck!
 

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