Andy Black
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Thought I'd create a thread where we can discuss flywheels and how we're applying them to our businesses.
I'll keep this opening post updated with a summary and insights.
A simple flywheel to get more clients:
One of my friends has a simple flywheel to grow the small carpet cleaning business he runs with his wife. They close the loop by asking happy clients to leave a review.
They ask as they're leaving the property, which is when the client is most delighted with the result and most likely to leave a glowing review.
If they agree to leave a review then my friend makes a big deal of texting links to where they can leave the Google and Facebook reviews, asking them to check they got the text on their phone, and asking them to check the links work. (This now means they're stood in front of him with the review open, having promised to leave a review.)
My friend and his wife then hop into their van and bid a cheery farewell.
Those new reviews help rank his business higher on Google My Business (the Google map), which brings more clients.
This is his simple flywheel where he turns happy clients into more happy clients.
Rules for flywheels:
From the second of the podcasts linked to below, Nathan Barry (the founder of ConvertKit) gives his three rules for a flywheel. I'm paraphrasing for the moment till I go back and get his exact wording:
Podcasts:
Let's get a discussion going:
I'll keep this opening post updated with a summary and insights.
A simple flywheel to get more clients:
One of my friends has a simple flywheel to grow the small carpet cleaning business he runs with his wife. They close the loop by asking happy clients to leave a review.
They ask as they're leaving the property, which is when the client is most delighted with the result and most likely to leave a glowing review.
If they agree to leave a review then my friend makes a big deal of texting links to where they can leave the Google and Facebook reviews, asking them to check they got the text on their phone, and asking them to check the links work. (This now means they're stood in front of him with the review open, having promised to leave a review.)
My friend and his wife then hop into their van and bid a cheery farewell.
Those new reviews help rank his business higher on Google My Business (the Google map), which brings more clients.
This is his simple flywheel where he turns happy clients into more happy clients.
Rules for flywheels:
From the second of the podcasts linked to below, Nathan Barry (the founder of ConvertKit) gives his three rules for a flywheel. I'm paraphrasing for the moment till I go back and get his exact wording:
- It's a smooth transition between stages.
- Each turn is easier than the last.
- Each turn produces more than the last.
Podcasts:
- The $300M Founder That Lives on a Farm and Flies Planes
- Creator Flywheels: Scale Your Business the Smart Way
Let's get a discussion going:
- What flywheels do you have in your business?
- What flywheels are you creating?
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