So it looks like this group is trying to raise money to start this business ( if you want to call it that) They want to rent umbrellas to people because in their words " people don't want to carry an umbrella on a day when it may or may not rain" It is an interesting idea but I can't see this working and I am surprised they are trying to go thru with it. It looks like you rent it for $2.50 for 12 hrs and if you don't return it they charge you the full amount of $15.00. Are they counting on people being lazy and not returning the umbrella and making their money that way?
http://www.brellaboxnyc.com/
http://www.brellaboxnyc.com/
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