IceCreamKid
With Great Power Comes Great Electricity Bill
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Here is the problem though: I am in state of analysis paralysis when it comes to figuring out what my money tree should be. I do know that I probably want to do online marketing, but I am not really sure what I would be doing specifically.
Something about your post took me back to my younger days. I still remember the feelings of being baffled by having so many options. Which advice is good and which is bad? Whose advice should I take? Which industry should I go into?
If I were to give advice to my 21-year old self, I'd recommend an introspective approach first.
1. What do I really want? What’s the outcome I’m after? What’s the specific measurable result? The more precise, the stronger it is.
The path you ultimately end up choosing will depend largely on this first set of questions. For example, if the goal is to make $1k/mo relatively passively then I'd start selling on Amazon via FBA or create an ecommerce store while outsourcing fulfillment.
2. What’s my purpose? What are my reasons? Why is this not just a “should,” but a must for me? The emotional quality of purpose makes what you will do not only sustainable, but powerful.
If possible, attach a certain emotion to your personal WHY. For example, a kid wants to start a biz so that he could get the money to buy a Lambo. On the surface that might be his WHY, but on a deeper level he wants the Lambo so he could feel excitement, high energy, and attention(I'm not saying all Lambo owners are like this. I'm just giving an example of the deeper emotional reasons for why we do things sometimes). If you say you want money simply to get money, the path is much more difficult because when the obstacles come(and they ALWAYS will) it's harder to keep grinding through without a deeper purpose linked to an emotion.
Emotion runs the world. Emotion is what causes you to get a girl pregnant at 16. Emotion causes you to quit your job because your boss is mean to you. Emotion causes you to walk away or run towards a certain relationship or friendship. Again, emotions shape our lives.
3. What do I need to do? What’s my massive action plan? Not just one or two things. Brainstorm a bunch of ideas. What are all the possibilities, so I can later decide which one has the most power?
After you've answered the first two questions VERY thoroughly, then you will be able to find your path and grind through it with far more confidence. The road is long and hard. You need the physical, mental, and emotional stamina to get to the end which is why your objective and deeper purpose must be in harmony. Those who miss this part end up jumping from one idea to the next without ever seeing just one thing through to the end.
If you want to take the shortcut for learning copy, just study the marketing materials of the big boys in your niche and observe the language/psychology involved. Imitate then innovate.P.S., any recommendations for books/courses on copy writing and online marketing would be appreciated as well!
It's been almost 1 year and I still write copy for 30 minutes a day because of how important the skill is for driving sales. I haven't had to change my copy in a long time, but it's an important tool to always have sharpened because it helps you identify needs and opportunities.
As for learning online marketing, check out Traffic Blackbook as it's a good starting point. More importantly, start hanging out or Skyping with guys who are crushing it in that stuff. Proximity is so important and not stressed enough around here. I've been lucky enough to have been invited into an online group with a bunch of guys who rock at the online marketing process. It helps a lot when someone with experience grabs you by the hand and shows you the ropes so you can avoid a lot of the mistakes that newbies make.
Good luck, my brother. You're gonna rock the house.
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