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Which of these ideas is better?

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Tronik

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So i'm planning on launching an internet business this summer, and I recently bought the domain. I'm planning on setting everything up then launching this summer. I know the best time to launch is usually in January, but I think launching in summer won't do too much harm. I have two ideas for the site, and I'm not sure which one to implement

Idea 1: The site would be a blog on music/fashion for 15-19 year olds, similar to hypebeast.com except focusing more on fashion that is affordable to this age group, as Hypebeast blogs on limited/exclusive products that are pretty expensive. I'll be blogging on the same type of products (Clothes,hats,shoes) but more affordable as I said before. And the music side of things will be blogging on the newest music in the rap genre, focusing on new school rap such as Wiz Khalifa, A$AP Rocky etc. This blog will be useful in building up viewers and content for the main revenue source of the site ; selling the clothes that I blog on, either through drop shipping or affiliate marketing. Most of the clothing manufactures are small 1-10 man businesses and are easily contactable. I'm sure I can work something out with designers to sell their products on my site. The clothes will also be focused on the 15-19 age group and will include crewnecks, snapbacks, and some skate clothing.

Pros:
I'm knowledgeable in the fields Ill be blogging on and the site will be pretty easy to start

Cons:
I have to convince producers of the clothing to affiliate/dropship since most of them don't, because they probably don't know what dropshipping or affiliate marketing is.

Scale:
Little to none


Idea 2: The site would also have a blog that would be dedicated to college music, along with the same type of clothing and music as idea 1, except the whole site would be more college oriented. I would also dropship items necessary for dorms/college in general. Dropshipping/ affiliate marketing processes are already in place for the college and dorm items I want to sell.

Pros:
Easier to affiliate market or drop ship
Larger market

Cons:
More start up costs
More SEO/Advertising required
Niche is a bit crowded, only major competition is DormCo, which already grosses 1-2 million a year. however, I think my site would not have to compete with DormCo because it is more lifestyle oriented then DormCo, which focuses on bedding, furniture etc.

Scale:
Good amount of scale for this idea, I could gradually increase the number/category of items we carry

Idea 3 (Combination): Idea 3 would be a combination of both. I would start off as idea 1, and slowly transition to idea 2, which already has some aspects of idea 1, as I gain more visitors.

My expenses would be under 500 for both, including domain, hosting, SEO (Which I'll learn myself but may outsource some) and advertising.

Also, the domain name I got is very brandable and the name just rolls off the tounge lol, Ill be revealing what it is after I get everything set up
Please comment on your opinion as to which idea is best. Thanks a lot.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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