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When Having Less (Time) is More

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Esquire

Divorce Shark
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From time to time I see posters encouraging folks to quit their jobs as soon as possible and go all in.

And to some extent ... there is certainly an undeniable logic to the reasoning.

Sink or swim.

Perhaps they are right.

On the flip side ... I've experienced an unexpected phenomena recently that ... for whatever it's worth ... I thought I'd share.

In 2013 and 2014 ... I spent most of my time developing a website. My law practice paid the bills ... and was pretty much on auto-pilot ... and this gave me the time I (thought I) needed to pursue my entrepreneurial endeavors.

2013 was set aside for site development ... 2014 was used for beta-testing in a limited test market ... then ... exactly one year ago (to this day) I took the site offline to make responsive modifications to the site based on the input received during the beta testing.

I also needed to spend some time marketing my law practice ... which was something I had put on the back burner while I focused on the site.

And I will be honest ... busting my a$$ on the site ... day after day ... sacrificing for the "big payoff" tomorrow ... was exhausting. I looked forward to a break ... before the next big push.

Then, in 2015, something rather unexpected happened ... my law practice took off ... in a very big way.

And oddly enough ... part of what led to that new found success ... traced back to what I learning building the site.

Anyway ... as the law practice started to take off ... the thought of laboring day after day on the site ... for uncompensated sweat equity ... became more and more unpalatable.

And yet ... I was not prepared to completely walk away from it.

But I've noticed a shift in my mindset.

I've gotten angry ... in a good way.

No longer (for example) am I willing to take free customer service inquiries without compensation. No longer am I willing to screen site applicants on my dime. No more uncompensated anything.

Whereas before ... I seemed to have time in abundance ... now ... I am very covetous of my time.

I find myself thinking ... how can I outsource this ... how can I automate that ... how do I take myself out of the equation ... do I really need this or that ... and if I cannot completely escape a task ... how much do I need to get paid to make "X" worth my time ...?

Parato's Principle is taking over.

Looking back ... I realize I invested way too much time in this project while time was abundant. I was a perfectionist ... when "good enough" would have sufficed ... and should have.

I guess the long short is ... having an abundance of time to work on a Fastlane project can be a blessing and a curse. The blessing side is obvious. But the curse side ... less so.

When you have less time ... when your time becomes more valuable ... you start thinking about projects smarter.

I would never have done (now) ... what I did back then.

And I know that were this site to one day scale ... it will scale far more efficiently because I am removing myself from the equation the very best I can.

So I am ready to "go all in" with my time ...?

Nope. Just the opposite.

Less time ... in not necessarily a bad thing.

For whatever it's worth.
 
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Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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