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What's the best way to test/troubleshoot a Facebook ad?

Social media marketing, advertising, and growth

andrewthomas

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Jan 15, 2018
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I recently made a Facebook ad to promote my writing service. I spent two dollars a day and read the ad for one week. It received no clicks.

A friend of mine suggested testing the image. They told me to pick out four different images and use them on the same ad. They said Facebook would show the image that the audience responded most favorably to.

However, I can't seem to find a way to run the same ad with four different images. The only thing I can find is the carousel ad format. I don't think this is what I'm looking for.

Any advice on how to test my ad and figure out which images to use would be greatly appreciated.
 
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theag

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FB is terrible at A/B testing ads. You have to create multiple ad sets with same targeting. Each ad set has its own ad with a different image.
 

IGP

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I recently made a Facebook ad to promote my writing service. I spent two dollars a day and read the ad for one week. It received no clicks.

A friend of mine suggested testing the image. They told me to pick out four different images and use them on the same ad. They said Facebook would show the image that the audience responded most favorably to.

However, I can't seem to find a way to run the same ad with four different images. The only thing I can find is the carousel ad format. I don't think this is what I'm looking for.

Any advice on how to test my ad and figure out which images to use would be greatly appreciated.
You can create a split test Ad campaign to test creatives. However, spending $15 is not enough spend to have any type of statistical relevance.
 

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