@EricZ: What are your thoughts on a typical kind of small promotion/entry ebook? I got a short ebook in the diet niche and I just want to get reach, get feedback, improve it, expand it and publish a large version to justify a decent price. I only thought about Amazon so far but I may be wrong. Got the minimum price now and will do my first for free promotion. Expectations are not very high unless I find some trick or push it really hard with PPC campaigns or similar. Is Smashwords or else a good alternative for this case?
Btw, the book is in German but I might get it translated too. But only if my strategy can make sense.
The strategy, If I understood you correctly, in this case is to get it out to as many people as possible.
That means not being select to Amazon. You would be surprised how many people use Smashwords and I also recommend Barnes & NOble, they are coming on really strong and putting the pressure on. Of course when you publish in Smashwords AND your -epub passes, it goes to B&N and iTunes automatically.
The .epub check and validation is a real pain in Smashwords, but you can get throught it. (at this point I have to shamelessly offer that you join my members list at zbooks.co . I am still helping people for free, but not for long! )
They also check your content, e.g. if the book title in your manuscript does not exactly match the book title on your book cover they will reject it.
Also, they do NOT publish cheatsheets or preliminary versions of a book! They had one of my free cheatsheets up for over 4 months and then took it down!
So there are a lot of differences in platforms.
My recommendation:
1.) publish to Amazon - but NOT KDP select
2.) publish to Smashwords - set price to FREE
3.) publish to GooglePlay - set price to FREE
3.a.) Remember the smashwords guys have the tightest regulations so do not call it a cheatsheet or prelim. etc.
4.) In your KDP authoring dashboard, start a ticket with the help desk- tell them to price match your freebie, include a link to your smashwords book and googleplay book. BTW Google is the by far the easiest platform to publish to.
Before all of this you have of course collected emails on your website and "massaged" your mailing list , right?
Brgs.
p.s. THE strategy for this has been laid out in the free ebook by Nick Stephenson "Reader Magnets". Check it out - it's free! (just google it or amazon it).