What should a solid b2b website look like?

[Aidan04]

After this massive thread that you can read here, I decided that I want to mainly market to gyms themselves.

So, what do we think is the best way to go about getting lead generation? Talking to gym owners in person? Online ads? Email marketing? Linkedin?

Also, what's a good example of a b2b website I can use as a template for mine?

Any advice would be appreciated.

 

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[WJK]

After this massive thread that you can read here, I decided that I want to mainly market to gyms themselves.

So, what do we think is the best way to go about getting lead generation? Talking to gym owners in person? Online ads? Email marketing? Linkedin?

Also, what's a good example of a b2b website I can use as a template for mine?

Any advice would be appreciated.

Yes, do it all. Try some A vs. B approaches. Trial and error will tell what works best for you with different groups of people. Figure out your numbers -- how many approaches do you need to make to get an audience for presenting your product? Then how many of those presentations lead to a yes?

Look up all the websites you can find. It's free to look. It's all online. What catches your eye? What makes their sites work or not work? Why do they do what they do?

So, the ball is in your court. This should be your total focus. They have a bunch of books and learning tools about this subject. There is no magic road, but there are skills you can learn to make it work better.

 

[Aidan04]

Yes, do it all. Try some A vs. B approaches. Trial and error will tell what works best for you with different groups of people. Figure out your numbers -- how many approaches do you need to make to get an audience for presenting your product? Then how many of those presentations lead to a yes?

Look up all the websites you can find. It's free to look. It's all online. What catches your eye? What makes their sites work or not work? Why do they do what they do?

So, the ball is in your court. This should be your total focus. They have a bunch of books and learning tools about this subject. There is no magic road, but there are skills you can learn to make it work better.

Time to get to work then.