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What %% of B2B SaaS users are stuck on trial plans because they can't understand how to use the product?

Marketing, social media, advertising

goognin

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It looks like many B2B SaaS are too complex to understand from scratch for new users. Also, it's hard to allocate personal managers to all new clients if your LTV is less than $10-20k/year.

Are there any numbers about the %% of B2B SaaS users stuck on trial plans because they can't understand how to use the product?

Very curious because our product can educate users about the product in an engaging way and thus help with upselling.

Thanks!
 
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MJ DeMarco

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It looks like many B2B SaaS are too complex to understand from scratch for new users. Also, it's hard to allocate personal managers to all new clients if your LTV is less than $10-20k/year.

Are there any numbers about the %% of B2B SaaS users stuck on trial plans because they can't understand how to use the product?

Very curious because our product can educate users about the product in an engaging way and thus help with upselling.

Thanks!

Go ahead, post a link to your product...

To answer your question, I'm guessing the number (%) is pretty high.
 

goognin

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Aug 22, 2022
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Go ahead, post a link to your product...

To answer your question, I'm guessing the number (%) is pretty high.
We don't have a B2B SaaS website yet, while we served some enterprise clients like Cartier and Puig, plus educated 200+ students.

Our educational model is x10 more effective than an average Coursera/Udemy course in terms of completion rate. We leverage dark patterns to build learning habits and engage people to learn complex stuff in a fun way.

We think we can engage and educate these "lost in the funnel" users and activate them to start using paid plans. As it's an experiment, we're ready to collaborate with our first B2B SaaS clients on a revenue share model. For example, split all extra income that we've generated 50/50 during 12 months.

Would love to have 15-min customer development interviews with founders or marketing officers of B2B SaaS co's
 

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