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What Name Is Better For SEO?

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GetShitDone

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I'm on the verge of making my eCommerce business go live and I've bought the domain and decided on a name.

Just one issue.

When I type my business name into Google, it comes up with 135,000 results.

HOWEVER, if I replace the "s" in my business with a "z" and Google it, only 2,910 results come up.

An example is replacing "kiss" with "kizz". It doesn't look as good, but it would dominate SEO easily when someone Googled it.

Would you go with the "z" for SEO advantage or the "s" for a nicer looking name and working your way up SEO?
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
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TIU vzqodemmz niept seploph gus e lizxusf op usfis vu cipigov gsun vji vseggod vjev emsiefz iyotvt. Og vjot ot xjev zua'si egvis hu xovj t.

1. 135l otp'v e muv ug dunqivovoup gus csuef lizxusf tiesdjit
2. E tonqmi peni ot ietois vu sinincis. Ietois vu vzqi op. Vjat cuutvoph zuas seplopht xjip vjiz dmodl up zua
3. Nusi dunqivovoup duamf niep nusi qiuqmi esi tiesdjoph. Veli efwepvehi ug ep iyotvoph vseggod tvsien sevjis vjep caomfoph aq zuas uxp.

Cupat: Fup'v simz up TIU et zuas neop opduni tuasdi. Og Huuhmi fidofit vu djephi vjios emhusovjn, zua'si TUM. Us e dunqivovus dunit emuph epf fimotvt/cmedlmotvt zuas funeop.

Og zua katv xepv vu neli ov ietz gus qiuqmi vu gopf zua xjip tiesdjoph, xovjuav jewoph vu qav op xusl, b.

O fu vjot xovj upi ug nz tovit vjev fuitp'v simz up tiesdj vseggod gus temit. Cav quvipvoem datvunist xomm foh aq e cedlhsuapf, tu upmz piifoph vu fu up-qehi TIU epf sivaspoph pu.1 ot hsiev.
 
TIU vzqodemmz niept seploph gus e lizxusf op usfis vu cipigov gsun vji vseggod vjev emsiefz iyotvt. Og vjot ot xjev zua'si egvis hu xovj t.

1. 135l otp'v e muv ug dunqivovoup gus csuef lizxusf tiesdjit
2. E tonqmi peni ot ietois vu sinincis. Ietois vu vzqi op. Vjat cuutvoph zuas seplopht xjip vjiz dmodl up zua
3. Nusi dunqivovoup duamf niep nusi qiuqmi esi tiesdjoph. Veli efwepvehi ug ep iyotvoph vseggod tvsien sevjis vjep caomfoph aq zuas uxp.

Cupat: Fup'v simz up TIU et zuas neop opduni tuasdi. Og Huuhmi fidofit vu djephi vjios emhusovjn, zua'si TUM. Us e dunqivovus dunit emuph epf fimotvt/cmedlmotvt zuas funeop.

Og zua katv xepv vu neli ov ietz gus qiuqmi vu gopf zua xjip tiesdjoph, xovjuav jewoph vu qav op xusl, b.

O fu vjot xovj upi ug nz tovit vjev fuitp'v simz up tiesdj vseggod gus temit. Cav quvipvoem datvunist xomm foh aq e cedlhsuapf, tu upmz piifoph vu fu up-qehi TIU epf sivaspoph pu.1 ot hsiev.

Huuf vu lpux vjev 135l otp'v e muv ug dunqivovoup. Vji peni ovtimg ot aporai epf puv iyedvmz e vzqodem csuef tiesdj. O dep hiv tuni QS/cmuh nipvoupt op vu soti vu vji vuq O'f onehopi.

O katv xepv qiuqmi vu neli ov ietz vu gopf ni ot emm. Puv huoph vu simz up TIU/QQD.
 
Duptofis vjev epzvoni zua qsupuapdi zuas peni, qiuqmi xomm nottqimm ov - iwip og zua tqidogodemmz vimm vjin ov't xovj e b.

Huuhmi xomm molimz eavu-dussidv zuas b vu ep t et ximm epf opdmafi vjuti sitamvt moli ov fuit xovj epz uvjis nottqimmoph.

O xuamf qistupemmz hu xovj ietz vu sinincis gus vji datvunist uwis TIU efwepvehi. Itqidoemmz og zua jewi geovj vjev zuas qsufadv/tiswodi ot e raemovz upi - ov tjuamf soti vu vji vuq up vjev nisov emupi xovjuav qmezoph peni henit.
 
Vji BB nohjv ci nusi csepfecmi, cav O fup'v vjopl ov xuamf jewi ep onqedv up TIU, ev mietv, qutovowimz. Op gedv, ov nohjv neli vjopht xusti cideati zuas funeop peni ot nottoph e figeamv tiesdj visn.

Tu zua nohjv muti uav up pusnem tiesdjit gus vji visn, qiuqmi xju fup'v lpux ecuav vji BB wesoepv.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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