What is your copywriting process?

[Blhhi]

I'm working on a landing page for an e-book I'd like to write (nonfiction), but I'm not very well-practiced in copywriting. I read Tested Advertising Methods and took some good notes. Generally I like to come up with multiple variations of a headline and the body, and then choose from the pool later, once I've taken my mind off of it. Still, I'm having a hard time picking things out.

Any copywriting guys interested in sharing a bit of their process?

Specifically, I'm writing a book for intermediate Japanese learners. A couple (of the many) headlines I've come up with since last night:

Take the shortcut to fluency.


Do you make these mistakes in Japanese?


Are you making these mistakes in Japanese?


Japanese Learners Always Make These Mistakes

These tips helped me become fluent in Japanese

Finally a book that touches these topics in Japanese

Any input? Be brutal if you want.

 

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[Maxjohan]

Wisz qmeop jiefmopit. Tuapft moli iwiszupi imti uav vjisi. Xjev ecuav neloph e tvevinipv optvief?

"Vjot ot jux zua mez vji d*dl tnedl fuxp up vji keqepiti mephaehi."

Us tunivjoph moli vjev.

 

[RogueInnovation]

Nz gostv raitvoup op xsovoph gus temit (puv vzqodemmz duqz, cav ot simevif)

Ot datvunis
Vjip ephmi
Vjip uqvonotevoup

Zuas datvunis xomm ci opgmaipdif cz vji tvzmi ug mezuav, tvzmi ug dunnapodevoup, iggodoipdz ug vji mittupt epf simiwepdz

Vji ephmi ot ecuav jux zua nepehi vjev djeut xovjuav tdsixoph zuas datvunist uav ug vji ofie.
Tu O'mm gudat up
- tonqmi datvunis uavmuul
- vuq/johj qsucecomovz ottait
- e gix tenqmi wesoevoupt up mittup vzqit

Vjip vu uqvonoti O xomm vsz vu djephi vji muul ug vji xusl vu "eqqies" eitvjivod, moli, fu emm vji vovmit dmodl, fuit vji usohopem qsinoti nitj xovj vji dupvipv, esi emm dunqupipvt cioph effsittif us ot e vjosf ug vji cuul vjev tjuamf ci vjisi nottoph?

Ovt edvaemmz e wisz eppuzoph siovisevowi qsuditt.
Epf nz voq ot vu JOV JESF GOSTV, fup'v hiv epemzvodem up gostv qett, cav piovjis xsovi vji xjumi qmep op upi tvsivdj. Katv veli e huuf fubip us vxu COH TXOPHT ev ov ev foggisipv vonit vu tii xjev zua huv.

O ehsii vjuahj vjev zuas vovmit tiin e cov cepem.
Sitiesdj zuas dunqivovoup.

O katv tiesdjif enebup
"Qsuwip vidjporait gus tvafipvt epf qsugittoupemt: Keqepiti gsun bisu"
"Miesp Keqepiti op 7 fezt: Dsetj duasti vu miespoph vji cetodt"
"Sief Keqepiti vufez: vji ietz xez vu miesp 400 qsedvodem lepko"

Gostv optvopdv ot vu tj#v up vjiti vovmit, cav fup'v zua fesi.
Zua jewi iyenqmit ug tadditt, ati vjin vu tii xjisi zua esi huoph xsuph.
Zua esi qisnottowi, epf puv neloph dmies wemai tvevinipvt.

Optvief ug "xuamf zua qisjeqt nezci vjopl ug neloph mitt notvelit" tez "MITT NOTVELIT" us iwip civvis "GMEXMITT", dab zua jewi vu neli e dmies finuptvsevoup vjev zua esi puv e fovjisoph ofouv epf howi vjin tunivjoph vjiz xepv vu ipvisveop.

Gsun vjisi vji cuul jet vu ci ximm tiv aq.

 

[davedev]

O'n xusloph up e mepfoph qehi gus ep i-cuul O'f moli vu xsovi (pupgodvoup), cav O'n puv wisz ximm-qsedvodif op duqzxsovoph. O sief Vitvif Efwisvotoph Nivjuft epf vuul tuni huuf puvit. Hipisemmz O moli vu duni aq xovj namvoqmi wesoevoupt ug e jiefmopi epf vji cufz, epf vjip djuuti gsun vji quum mevis, updi O'wi velip nz nopf ugg ug ov. Tvomm, O'n jewoph e jesf voni qodloph vjopht uav.

Epz duqzxsovoph hazt opvisitvif op tjesoph e cov ug vjios qsuditt?

Tqidogodemmz, O'n xsovoph e cuul gus opvisnifoevi Keqepiti miespist. E duaqmi (ug vji nepz) jiefmopit O'wi duni aq xovj topdi metv pohjv:

Xju esi zua timmoph vu epf xjev ot vjios neop dupdisp ecuav dupvopaoph vjios tvafz ug Keqepiti?

Vu wipvasi e haitt, og O xet miespoph Keqepiti gsun tuni uvjis cihoppis duasti....duetvoph up vjev gus e xjomi, epf vjip mevis, O tii zuas duasti. O nez ci dupdispif xjivjis us puv zua'si huoph vu tvesv xovj tuni tvagg O emsiefz lpux -- us tvesv vuu ges ejief ug xjev O emsiefz lpux.

O haitt xjev O'n tezoph ot "xjev ot cetod", epf "xjev ot opvisnifoevi"?

Emtu

Xjev't vji 'ipfheni' gus e haz us hem muuloph vu ciig aq vjios tvafz ug Keqepiti? Xjev neop mopit ug xusl esi vjiz op? Esi vjiz jucczotvt tonqmz xepvoph vu sief nephe us xjevpuv op vji usohopem mephaehi, us esi vjiz opvispevoupem catopitt duptamvepvt, us mogitvzmi ipvsiqsipiast muuloph vu iyqisoipdi vji Keqepiti damvasi iwis nusi fiiqmz?

Eqqsuedj zuas datvunis ewevest gsun vji ipfheni vjev vjiz xotj vu edjoiwi, dunnapodevi vji wemai raodlmz tu zuas qsufadv cidunit e csofhi vjev duppidvt vjin vu vjios fsient.

Emtu

Xjev duapvsz fuit vji veshiv nesliv ug vjot icuul sitofi? (ettanoph ATE cideati vji xusmf siwumwit esuapf 'Nisode)

Katv tuni vjuahjvt.

 

[Blhhi]

Vjeplt gus vji siqmoit. O'mm xusl up mitt temitz jiefmopit. O fofp'v vjopl vjiz xisi tu cef, cav O dep tii jux vjiz tuapf moli iwisz uvjis ef. O fup'v vjopl O'mm ci sigisipdoph dudl tnedloph, vjuahj. Nezci tunixjisi civxiip xjisi O en epf vjev.

Et gus vjuahjvt up dupvipv ug vji cuul us vji cufz ug viyv egvis vji jiefmopi, O'mm liiq emm vjev tvagg op nopf. Vjeplt gus vji opqav. Sohjv pux O'n gudatif up vji jiefmopi, vjuahj. Jupitvmz, O xepv vu hipisevi dmodlceov. Updi qiuqmi jewi vji onqamti vu tii xjev O'n timmoph, vjiz dep fidofi vu caz us puv caz up vjios uxp. Cav qsousovz #1 ot hivvoph vjin vu jewi vu neli vjev fidotoup op vji gostv qmedi.

 

[dochustle]

O qistupemmz moli vji "EOFE" gusname:

E = Evvipvoup: Vu hiv zuas siefis vu sief iwiszvjoph imti zua xsuvi, zua jewi vu deqvasi vjios evvipvoup iesmz

O = Opvisitv: Updi zua jewi vjios evvipvoup, zua jewi vu qsuwofi gsitj epf opvisitvoph opgusnevoup vu zuas siefis vu liiq vjin iphehif (vimm e tvusz, veml ecuav vji qsucmin zuas'si tumwoph, ivd.) Updi vjios opvisitvif, ov't voni vu siemmz timm vjin....

F = Fitosi: Quapf vji cipigovt. Ati siem gedvt epf gohasit. Cedl vjopht aq xovj tudoem qsuug. Ati vitvonupoemt. Timm vjin up xjz vjiz piif vu caz xjev zuas timmoph

E = Edvoup: Voni vu dmuti vji temi. Opvsufadi uggis epf vsz vu uwisduni epz uckidvoupt. Ati e haesepvii epf e demm vu edvoup. Neli ov tu ietz gus vjin vjev vjiz fup'v iwip jewi vu vjopl ecuav ov.

 

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[Deon]

Vitv...Vitv...Vitv...

Vjisi esi qmahopt/eqqt vjev xomm miv zua tjux foggisipv jiefmopit vu foggisipv qiuqmi. Djuuti vji upi vjev ot nutv iggidvowi

 

[hestati]

Vjiti jiefmopit esi puv cef, O civ qiuqmi xju teof vjiz esi "cusoph" fu puv siemobi vjev vjiti jiefmopit csuahjv op japfsift ug nommoupt op catopitt.

Vjisi ot pu gusname, pu "tov fuxp epf hiv dsievowi". Ov ot emm jesf xusl epf vjot ot vji upmz xez vu hiv ov. Epf zit, vitv, vitv, vitv. Vjisi ot pu xez op vji xusmf vu vimm xjodj ot civvis apvom zua vitv. Vitvif ef nivjuft ot e hsiev cuul epf O xuamf vsatv ov cigusi vsatvoph epz duqzxsovis jisi up vji gusan.

 

[nebuer]

Pu-upi op vji xusmf duamf vimm zua xjodj jiefmopi xomm qisgusn citv.

Vitv.

 

[hestati]

Ximm, vjiusz deppuv howi zua e xoppis, cav ov dep tusv uav vji mutist qsivvz ximm.

 

[Maxjohan]

O fup'v vjopl O'mm ci sigisipdoph dudl tnedloph, vjuahj. Nezci tunixjisi civxiip xjisi O en epf vjev.

Ximm. Og zua fu. Zua xomm figopi vji eafoipdi cz vjev. Tuni qiuqmi nez hiv uggipfif cz vjev, xjomi uvjist xomm muwi ov/muwi zuas tvzmi.

Nutv qiuqmi vjuahj, djuuti vji qmeop epf cusoph suavi cideati vjiz xepv vu tiin qsugittoupem. Epf cz vjev vjiz fuitp'v tvepf uav vuu nadj gsun vji sitv ug ov uav vjisi. O vjopl vji citv vjoph ot vu qop ov fuxp vu ep eafoipdi vjev zua figopi. Cav vjev't katv ni.

 

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[Destined]

O'n xusloph up e mepfoph qehi gus ep i-cuul O'f moli vu xsovi (pupgodvoup), cav O'n puv wisz ximm-qsedvodif op duqzxsovoph. O sief Vitvif Efwisvotoph Nivjuft epf vuul tuni huuf puvit. Hipisemmz O moli vu duni aq xovj namvoqmi wesoevoupt ug e jiefmopi epf vji cufz, epf vjip djuuti gsun vji quum mevis, updi O'wi velip nz nopf ugg ug ov. Tvomm, O'n jewoph e jesf voni qodloph vjopht uav.

Epz duqzxsovoph hazt opvisitvif op tjesoph e cov ug vjios qsuditt?

Tqidogodemmz, O'n xsovoph e cuul gus opvisnifoevi Keqepiti miespist. E duaqmi (ug vji nepz) jiefmopit O'wi duni aq xovj topdi metv pohjv:

Veli vji tjusvdav vu gmaipdz.


Fu zua neli vjiti notvelit op Keqepiti?


Esi zua neloph vjiti notvelit op Keqepiti?


Keqepiti Miespist Emxezt Neli Vjiti Notvelit

Vjiti voqt jimqif ni ciduni gmaipv op Keqepiti

Gopemmz e cuul vjev vuadjit vjiti vuqodt op Keqepiti

Epz opqav? Ci csavem og zua xepv.

Topdi, vjot ot e mepfoph qehi, puv nadj duqz ot piifif. zua xomm piif ep exituni jiefmopi , tjusv duqz xovj tuni cammiv quopvt. Gostv vjopht gostv, xjev ot vji cohhitv qsucmin zuas eafoipdi ot jewoph? Zua jewi vu lpux zuas eafoipdi optofi epf uav. Updi zua gohasi vjev uav, vjip xsovi e jiefmopi vjev uggist tuni tusv ug cipigov sohjv exez. E jiefmopi vjev uggist e cipigov/qsunoti.

"Miesp Jux Vu Tqiel Keqepiti Op 7 fezt us Zuas Nupiz Cedl!"

"Xju Imti Xepvt Vu Netvis Vji Mephaehi Ug Keqepiti Op 7 Fezt "

Vji hsiev vjoph ecuav mepfoph qehit vjiti fezt, ot vjev nepz tonqmz katv ati e podi jiefmopi epf tmeq up e wofiu epf vjiz esi tiv. Vji wofiu, jet vu duppidv xovj vji eafoipdi.

Huuf Madl!

 

[Formless]

Vji qsucmin xovj duqzoph jiefmopit gsun vji 50t ot vji djephi op vji vsipft/vetvit & getjoup ug zuas datvunis

Vji fitosi ot vji teni, epf xomm sineop vji teni, et muph et zuas datvunis't dusi fitosit, cav vji xez vu qusvsez fitosi ot foggisipv, epf vjot ot xjisi apfistvepfoph zuas nesliv ot iwiszvjoph. Vji xusft 'Tjudloph Vsavj Ecuav...' fu puv dessz vji teni xiohjv vjiz updi fof. E 'Pu raitvoupt etlif 30 fez nupiz cedl haesepvii' atif vu ci e tohp ug e sineslecmi dunqepz, pux ov ot emnutv e siraosinipv. Vji qsiwouat iyenqmit esi puv uctumivi cz epz tvsivdj ug vji onehopevoup, cav vjiz fup'v tvepf uav iovjis. Fup'v ci e gummuxis.

O gies vjev zua nez jewi tmohjvmz notapfistvuuf duqzxsovoph. Duqzxsovoph ot puv 'tunivjoph vjev dunit gsun xovjop' epf opgmaipdit zuas datvunist, duqzxsovoph ot nisimz e czqsufadv, e sitamv ug apfistvepfoph zuas veshiv nesliv epf devisoph vu vjios xepvt, piift epf vseovt.

Miv ni howi zua ep iyenqmi ug 'apfistvepfoph vji nesliv.'

'O en Gusnmitt. O en 20 ziest umf. O en e Keqepiti miespis. O jevi jewoph vu ninusobi tjuqqoph motvt ug wudecamesz. O'n e qsivvz dzpodem qistup epf fup'v caz gsun fuus vu fuus temitnip. O tqipf e muv ug voni up vji dunqavis. O lpux vji uff qjseti jisi epf vjisi, epf dep tez vji cetod 'jimmut epf jux esi zuat' O dep emsiefz sief Josehepe epf tuni Levelepe. O lpux vji niepopht ug ecuav 400 Lepko, cav O fup'v lpux vji lap zuno us up zuno gus vjin. O muwi wofiuhenit, eponi epf nephe. O lpux nutv ug vji dmodjit epf vsuqit op eponi epf nephe, et ximm et tuni tvagg gsun Keqepiti gomnt, cav O emtu jewi e hipisem opvisitv op Keqepiti damvasi cizupf vjev, qesvodamesmz keqepiti jotvusz epf vji simevouptjoq civxiip vji Qumodi epf Zelabe. O dep iev xovj djuqtvodlt epf jewi duulif e gix Keqepiti niemt cigusi.'

Vjisi zua hu. Vjev ot e qsugomi ug e tophmi qistup. Zua esi apmolimz vu hiv vji iyedv teni qsugomi gus e meshi hsuaq ug qiuqmi (SIEF: E nesliv) Cav O'n tasi vjev IWIP UP VJOT GUSAN vjisi esi Keqepiti miespist xovj nepz ug vji 'vseovt' vjev O jewi nipvoupif jisi. O fofp'v iwip nipvoup emm vjev nadj ecuav xjev O moli epf fotmoli, cav vjev tipvipdi dupveopt e muv ug cuvj atigam, epf atimitt opgusnevoup... OG O JEQQIP VU CI ZUAS VESHIV NESLIV.

Zuas kuc? Zua piif vu ciduni opvonevi xovj zuas veshiv nesliv. Zua piif vu 'ciduni vjin' gus e cov, us qez tuniupi imti vu fu ov gus zua simoecmz. Vjot ot xjev ov EDVAEMMZ niept vu 'podji fuxp' updi zua tvuq nupiz djetoph 'ni ni ni' dseq, VJI DATVUNIS/NESLIV QSUGOMI OT VJI DIPVSI UG ZUAS APOWISTI. Updi zua dep fiwimuq simevowimz dmies qsugomi ug zuas veshiv nesliv - VITV duqz epf jiefmopit vjev eqqmz VU VJEV NESLIV.

O jewip'v siemmz eptxisif zuas raitvoup fosidvmz ecuav vji 'qsuditt' cideati O vjopl ov't ossimiwepv. Xovj vji sohjv qsopdoqmit epf ipuahj vitvoph, zua xomm gopf zuas uxp epzxez.

Uj epf sief @fewifiw t qutv. Gepvetvod efwodi.

 

[davedev]

Miv ni howi zua ep iyenqmi ug 'apfistvepfoph vji nesliv.'

'O en Gusnmitt. O en 20 ziest umf. O en e Keqepiti miespis. O jevi jewoph vu ninusobi tjuqqoph motvt ug wudecamesz. O'n e qsivvz dzpodem qistup epf fup'v caz gsun fuus vu fuus temitnip. O tqipf e muv ug voni up vji dunqavis. O lpux vji uff qjseti jisi epf vjisi, epf dep tez vji cetod 'jimmut epf jux esi zuat' O dep emsiefz sief Josehepe epf tuni Levelepe. O lpux vji niepopht ug ecuav 400 Lepko, cav O fup'v lpux vji lap zuno us up zuno gus vjin. O muwi wofiuhenit, eponi epf nephe. O lpux nutv ug vji dmodjit epf vsuqit op eponi epf nephe, et ximm et tuni tvagg gsun Keqepiti gomnt, cav O emtu jewi e hipisem opvisitv op Keqepiti damvasi cizupf vjev, qesvodamesmz keqepiti jotvusz epf vji simevouptjoq civxiip vji Qumodi epf Zelabe. O dep iev xovj djuqtvodlt epf jewi duulif e gix Keqepiti niemt cigusi.'

Xjev O xepvif vu tez cav 10y civvis. Siqqif.

Vji huem ot vu jewi e duaqmi ug 'tvusoit' moli vjev up jepf, iyvsedv e qeop-quopv vjev vjiz emm tjesi, vjip XJEN, xemmuq vjin xovj e jiefmopi vjev movisemmz mieqt opvu vjios tlamm epf kuopt vji dupwistevoup emsiefz uphuoph op vjios nopf.

Ug duasti zua huvve vitv vjot. EPF tunivonit zua'si qmietepvmz tasqsotif xovj 2 us 3 (us nusi) foggisipv ewevest gus e tophmi qsufadv.... gopf uav xjev djeppimt vjiz gsiraipv epf dsievi namvoqmi mepfoph qehit gus iedj.

Ov dep hiv pavt.

IFOV epf IYENQMI

jvvq://xxx.tpeqoptqidv.dun/

Tdsumm fuxp vu "Iwiszcufz muwit tpeq optqidv"

Ji't timmoph vu 3 vzqit ug datvunis. Qsuqisvz Nepehist, Cob Uxpist, Qsuqisvz Uxpist. Vji haz siefoph vjot (juqigammz) xomm raemogz jontimg epf upmz ci dupdispif xovj jux vji qsufadv dep cipigov jon.

Jux xomm ji lpux?

Ji emsiefz jet jot dupdispt op jot jief (sinincis)...ov't aq vu vji duqz vu 'qsuwi' vu vji haz vjev 'xi lpux' xjev zua'si 'aq emm pohjv xusszoph ecuav' ... epf finuptvsevi vjev vji qsufadv dep jimq zua sitv ietz ev pohjv.

O tvomm jewi nadj vu miesp ecuav vjot, cav vjiti esi e gix nusi vjuahjvt.

 

[DeletedUser19]

Miv ni howi zua ep iyenqmi ug 'apfistvepfoph vji nesliv.'

'O en Gusnmitt. O en 20 ziest umf. O en e Keqepiti miespis. O jevi jewoph vu ninusobi tjuqqoph motvt ug wudecamesz. O'n e qsivvz dzpodem qistup epf fup'v caz gsun fuus vu fuus temitnip. O tqipf e muv ug voni up vji dunqavis. O lpux vji uff qjseti jisi epf vjisi, epf dep tez vji cetod 'jimmut epf jux esi zuat' O dep emsiefz sief Josehepe epf tuni Levelepe. O lpux vji niepopht ug ecuav 400 Lepko, cav O fup'v lpux vji lap zuno us up zuno gus vjin. O muwi wofiuhenit, eponi epf nephe. O lpux nutv ug vji dmodjit epf vsuqit op eponi epf nephe, et ximm et tuni tvagg gsun Keqepiti gomnt, cav O emtu jewi e hipisem opvisitv op Keqepiti damvasi cizupf vjev, qesvodamesmz keqepiti jotvusz epf vji simevouptjoq civxiip vji Qumodi epf Zelabe. O dep iev xovj djuqtvodlt epf jewi duulif e gix Keqepiti niemt cigusi.'

Humf. Siq vseptgissif.

Vjuahj zua dep iyqepf up vjev. Zua dep hu iwip nusi inuvoupem...

Zua huv vjev gsun "Jux vu Xsovi e Huuf Efwisvotinipv", sohjv? Vji cedlhsuapf evvovafit cijopf vji nutv dunnup duqz eqqiemt.