Copywriters: What is Your Favorite Advertisement(s)?

[Ocean Man]

You know, it's ironic, Jim.

Up until the last two years of my life... I would've never thought that I'd like copywriting and advertising.

Without ever giving writing a try.

I disliked copywriting and advertising.

I held the majority mindset; advertising was evil.

For me, copywriting and advertising had the used-car salesman connotation attached to it.

But ever since I picked up and read my first:
Claude Hopkins, "Scientific Advertising"...,
Gary Halbert, "The Boron Letters"...,
and David Ogilvy's "Confessions of an Advertising Man"...

I became addicted.

Although I'm a software developer by trade.

There's something about copywriting and advertising that makes me stay up all night,
Rested against my bed headboard, with a small blue bedroom lamp, shining bright unto
the current copywriting or advertising book that I'm reading.
(Don't forget about the "Jazz Lounge Bar" playlist I have going on through my Spotify app as I'm reading.)

Does anybody else feel this excited or fascinated by copywriting and advertising?

As of now, 1:32 AM, I'm reading: "How to Design Effective Store Advertising - M. L. Rosenblum National Retail Merchants Association (1961)".

They brilliantly show the entire process of how they make advertisements such as newspaper advertisements.

Here's one that I find beautiful!



And another...

There's a ton more!

And of course, the purpose of copywriting and advertisements isn't to entertain. But to make sales.

But in this discussion, let's celebrate the advertisements that both: Design/Layout is well done, and was successful in sales.

What are some advertisements you'd like to share?

Do you prefer older advertisements or newer?

Please include pictures.

 

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[ZF Lee]

For classics, this one stands out in my mind:


And this letter that made the WSJ boom...



For modern ones, almost every daily email by Ben Settle.
Almost every day, his emails feels like an eccentric mix between Ironman and Dr Strange...

I still can't replicate his email writing style.
Sometimes they feel salesy and sometimes they don't...very unpredictable, like Deadpool...