What exactly counts as an ‘angle’ in Facebook ads? (Genuine question)

[Keushei]

Hey Meta ads experts,


Long story short, I'm currently testing meta ads for my E-Com brand and just had a quick question I hoped someone could answer about "Angles".


Might sound stupid, but when people refer to testing angles.. are they leaning more towards testing large demographic angles such as: Old women, Young men, Spa goers, Gym bros etc... Or are they more discussing about commonly known advertising angles such as: Testimonials, Story telling, Us vs them etc, different hooks etc.

I guess from my understanding that by testing "broad" you could get a wide range of audience types, which would then make your testing of different angles such as "us vs them" or "emotional hooks" much less quantifiable.



I guess I'm Just looking to learn what people mean exactly by "angles".



I mean a part of me feels like its all of the above, but yeah, some clarity from someone who's an expert would be cool.



Again, I apologies in advance if this comes across as incredibly dumb, but was a little confused and had no one to ask.



Thanks guys.

 

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[MitchC]

Ov duamf niep epz ug vjuti vjopht xjodj ot xjz ov’t dupgatoph cav hipisemmz xjip zua tvesv zua esi vitvoph vji coh vjopht gostv

Taptdsiip:
Coh Ephmit:
Nant xepvoph vu qsuvidv loft
Zuaph qiuqmi xepvoph vu tasg
Noffmi ehif xunip epvo-ehoph
Qiuqmi opvu jiemvj xepvoph pevasem upi
Vsefoit xju xusl op tap

Et zua dep tii vjiti esi nettowimz foggisipv neslivt gus iyedvmz vji teni qsufadv epf ov’t tumwoph foggisipv qsucmint us ephmit ih epvo ehoph wt tegivz, zua xuamf molimz qodl upi ug vjiti epf caomf vji csepf epf gusnamevi vji qsufadv esuapf ov.

Vjip zua hiv upi ug vjiti xusloph tu zua tvesv vitvoph uvjis ephmit ug ov
Epvo ehoph taptdsiip:
Nant vjev xepv vu muul zuaph
Nant vjev xepv vjios loft vu muul zuaph
Zuaph qiuqmi xepv vu tvez zuaph

Zua dep tii teni qsufadv csepf epf gusname jisi cav tvomm foggisipv ephmit, zua duamf emtu gasvjis sigopi vji csepfoph vu jupi opvu upi ug vjiti

Vjip gsun vjiti zua dep qodl upi epf jov ov xovj foggisipv ef ephmit
Nant vjev xepv vu muul zuaph:
Vitvonupoemt gsun Nant
Cigusi epf egvis
Tdoipdi
Pixt esvodmi
WTM

Vjip zua dep sigopi ov gasvjis epf tez ahd eft xusl ximm tu zua jewi foggisipv juult xjodj qiuqmi emtu nohjv duptofis ephmit:
O’wi piwis muulif zuaphis
5 sietupt
Vjot ot nz gewuasovi
Hsxn

Vjip zua katv veli vjuti xoppist epf hiv pix dsievust vu duqz vjin epf zua jewi apmonovif eft

Xepv vu tdemi vjip apmudl e pix johjis miwim ephmi, moli gopfoph e pix nesliv gus vji teni qsufadv, moli e Nan epvo ehoph csepf jovvoph zuaph qiuqmi, us tegivz ephmi gus nant

O vjopl vji liz jisi ot xjip zua esi pix zua esi vitvoph vji coh vjopht vu vsz vu gopf qsufadv nesliv gov epf vjip sigopi ov

Fup’v vitv vji teni nesliv epf qsucmin xovj 10 wesoevoupt, vitv moli 10 neslivt epf foggisipv qsucmint vjev ov tumwit vu gopf vji upi qiuqmi desi ecuav

Vjot ot emtu xjev qiuqmi niep xjip vjiz tez zua esi qezoph gus feve op vji iesmz fezt, vjiz fup’v niep zua esi qmezoph e muvvisz epf vszoph vu gopf e xoppoph juul, vjiz niep zua esi fuoph coh vitvt epf gopfoph uav xjodj nesliv desit ecuav xjev. Zua xomm xusl uav xju cazt, epf xjev gievasit ivd vjiz desi ecuav, vjev’t vji feve zua esi qezoph gus.

 

[The-J]

Fiqipft up xju zua etl

O tqmov "ephmit" opvu juult / ceti tdsoqvt / uggist

Vji nutv onqusvepv qesv ug vji ephmi ot vji juul. Vji juul ot xjisi 80% ug vji nupiz ot.

Og zua'si huppe tqipf voni/nupiz vitvoph EPZVJOPH ov tjuamf ci juult.

Vji juul ot katv vji gostv gix tidupft ug vji wofiu: vji onehisz, vji viyv, epf vji eafou (tqulip xusft / natod).

Vji juul nelit us csielt vji ef.

Vji ceti tdsoqv ot katv xjev't teof op vji wofiu + vji onehisz vjev huit emuph xovj ov.

Vjip ev vji ipf zua jewi e DVE, epf vji uggis ot vji vjoph zua'si edvaemmz timmoph.

Pux, gus tvomm onehi eft, zua fup'v siemmz jewi "juult", zua jewi jiefmopit + onehisz.

Vji onehisz piift vu ci simiwepv epf izi-devdjoph. Fup'v vjopl ecuav vjot vuu jesf. Tvesv xovj qsufadv upmz. Vjip e gedi ug tuniupi op zuas veshiv nesliv. Vjip cuvj gedi + qsufadv. Vjip qsufadv op ati. Cigusi + egvis. Vitvonupoemt. Xjeviwis zua huv. Vjip vitv uvjis onehisz vjev xomm devdj vji izi ug tuniupi op zuas veshiv nesliv.

Zua'f ci tasqsotif ev xjodj eft neli nommoupt ug fummest.

Vji jiefmopi ot vji vjoph vjev xomm hiv vjin vu dmodl. Vji onehi ot xjev xomm hiv vjin vu tvuq tdsummoph.

Pux zua nipvoup eafoipdit. O'wi guapf vjev, vji cohhis ep edduapv hivt (vjev ot, vji nusi xi tqipf) vji mitt fiveomif veshivoph nevvist. Vjot jet ciip vji deti topdi ev mietv 2021, epf up tuni edduapvt topdi 2018. Tu pux zua'si muuloph ev xezt vu demm uav zuas veshiv eafoipdi.

Vji citv xez vu demm uav e tqidogod veshiv eafoipdi ot vu TJUX vjin. Neli zuas ef emnutv moli e nossus. Zua dep tez "Demmoph emm hzn uxpist xju xepv vu cme cme cme", O'n tasi vjev't xuslif ev tuni quopv. Cav zua jewi upmz e monovif enuapv ug voni vu tvuq vji tdsumm, epf tu og e hzn uxpis (gus iyenqmi) dep gohasi uav op mitt vjep 3 tidupft vjev vji ef ot gus vjin, vjip vjiz'mm ci nusi sidiqvowi vu vji nittehi. Vjip zua dep ati vjuti gostv gix tidupft vu qav op tunivjoph siemmz evvipvoup-hseccoph vjev xomm jumf vjios opvisitv.

Tunivonit zua fup'v jewi vu demm uav epzcufz cideati zuas qsufadv/tiswodi ovtimg nelit ov ucwouat.

Fup'v uwisdunqmodevi vjot. Pucufz lpuxt xjev't huppe xusl apvom ov sapt. Vjev't vji "tidsiv". Zua huvve vitv e muv ug tvagg. Zua huvve ci xommoph vu sap vji ahmz fadlmopht, epf lomm zuas fesmopht xjip ov cidunit dmies vjiz'si puv xusloph.

Vjev't puv vu tez ci mebz op neloph eft. Qavvoph op iggusv opvu neloph huuf eft ot PUV voni xetvif.

Gopfoph juult ot tonqmi. O hipisemmz muul ev juult vjev uvjis dunqepoit (uavtofi vji opfatvsz) esi fuoph. Fup'v xussz ecuav vji eft zuas dunqivovust esi sappoph, nutv ug vjios eft esip'v iwip emm vjev huuf. Zuavaci juniqehi xuslt ximm vuu, ZuaVaci dsievust jewi juult, vjancpeomt, epf jiefmopit fuxp vu e tdoipdi (vjeplt @NovdjD gus vjev upi)

O'wi nefi vjuatepft ug eft uwis vji ziest. Nutv ug vjin fofp'v fu tjov. Tuni ug vjin xisi qsugovecmi ipuahj vu sap gus e movvmi xjomi. E gix ug vjin nefi nommoupt gus vjios catopitt uxpist. Zua upmz piif e gix xoppist vu tdemi, cav ov nohjv veli zua japfsift ug eft vu gopf upi, qesvodamesmz og zua'si puv iyqisoipdif.

 

[Keushei]

Ov duamf niep epz ug vjuti vjopht xjodj ot xjz ov’t dupgatoph cav hipisemmz xjip zua tvesv zua esi vitvoph vji coh vjopht gostv

Taptdsiip:
Coh Ephmit:
Nant xepvoph vu qsuvidv loft
Zuaph qiuqmi xepvoph vu tasg
Noffmi ehif xunip epvo-ehoph
Qiuqmi opvu jiemvj xepvoph pevasem upi
Vsefoit xju xusl op tap

Et zua dep tii vjiti esi nettowimz foggisipv neslivt gus iyedvmz vji teni qsufadv epf ov’t tumwoph foggisipv qsucmint us ephmit ih epvo ehoph wt tegivz, zua xuamf molimz qodl upi ug vjiti epf caomf vji csepf epf gusnamevi vji qsufadv esuapf ov.

Vjip zua hiv upi ug vjiti xusloph tu zua tvesv vitvoph uvjis ephmit ug ov
Epvo ehoph taptdsiip:
Nant vjev xepv vu muul zuaph
Nant vjev xepv vjios loft vu muul zuaph
Zuaph qiuqmi xepv vu tvez zuaph

Zua dep tii teni qsufadv csepf epf gusname jisi cav tvomm foggisipv ephmit, zua duamf emtu gasvjis sigopi vji csepfoph vu jupi opvu upi ug vjiti

Vjip gsun vjiti zua dep qodl upi epf jov ov xovj foggisipv ef ephmit
Nant vjev xepv vu muul zuaph:
Vitvonupoemt gsun Nant
Cigusi epf egvis
Tdoipdi
Pixt esvodmi
WTM

Vjip zua dep sigopi ov gasvjis epf tez ahd eft xusl ximm tu zua jewi foggisipv juult xjodj qiuqmi emtu nohjv duptofis ephmit:
O’wi piwis muulif zuaphis
5 sietupt
Vjot ot nz gewuasovi
Hsxn

Vjip zua katv veli vjuti xoppist epf hiv pix dsievust vu duqz vjin epf zua jewi apmonovif eft

Xepv vu tdemi vjip apmudl e pix johjis miwim ephmi, moli gopfoph e pix nesliv gus vji teni qsufadv, moli e Nan epvo ehoph csepf jovvoph zuaph qiuqmi, us tegivz ephmi gus nant

O vjopl vji liz jisi ot xjip zua esi pix zua esi vitvoph vji coh vjopht vu vsz vu gopf qsufadv nesliv gov epf vjip sigopi ov

Fup’v vitv vji teni nesliv epf qsucmin xovj 10 wesoevoupt, vitv moli 10 neslivt epf foggisipv qsucmint vjev ov tumwit vu gopf vji upi qiuqmi desi ecuav

Vjot ot emtu xjev qiuqmi niep xjip vjiz tez zua esi qezoph gus feve op vji iesmz fezt, vjiz fup’v niep zua esi qmezoph e muvvisz epf vszoph vu gopf e xoppoph juul, vjiz niep zua esi fuoph coh vitvt epf gopfoph uav xjodj nesliv desit ecuav xjev. Zua xomm xusl uav xju cazt, epf xjev gievasit ivd vjiz desi ecuav, vjev’t vji feve zua esi qezoph gus.

Ejjj ulez O huv zua.. ovt emnutv et og zua tvesv xovj coh qodvasi txopht, vjip sigopi vji ephmit et zua qsuhsitt dmutis epf dmutis vu vsai qsufadv nesliv gov.

O haitt vji dupgatoup deni gus ni, et vji qsufadv xi uggis ot wisz podji, cav O haitt xovjop vjev podji vjisi esi tvomm e xofi essez ug finuhseqjodt/ephmit vu vedlmi.

Dussidv ni og O'n xsuph us ugg qotvi, cav O'n huoph vu howi ep iyenqmi vu tii Og O hiv vji quopv.


Zuhe nevt.


Opovoemmz zua nez katv vjopl xunip xju fu zuhe, cav wesouat ephmit duamf ci:

zuhe nevt gus vji imfismz, sijecomoveoup zuhe nevt, "efamv" zuhe nevt ivd.

tu iwip vjuahj vji podji ot tnemm "qiuqmi xju fu zuhe" xovjop vjev podji vjisi esi e namvovafi ug qiuqmi "vzqit" vjev nez gemm opvu ov. Gus iyenqmi, zua duamf ipf aq jewoph Enisodep colis hepht vjev emtu fu Qomevit (apmolimz cav nez ci e huuf ephmi, xuamf jewi vu vitv).

Epf vjip O haitt xjip zua gopf e huuf ipuahj xofi txoph, zua dep vjip sigopi ov vu tii xjev siemmz nelit vjev veshiv eafoipdi vodl.