Hey,
I like how simple the site is. No clutter, popups asking for my email, location, or offering free pdf.
You'd really benefit from making your offer more clear.
After I landed on the homepage, my main concern was - what do you really offer?
I saw a graphic of people having fun together and two equally weighted CTAs.
- Check out what we offer
- Click here to learn more
I want to learn more about what you offer. Which one do I click?
Then after visiting the two pages, I learned some technical details about some sensors (not really appealing to me) and then I learned your story and how you managed to increase the revenue by 20% after you'd installed the people counters.
See how much effort it cost me to actually learn what you do?
What if you kept the site neat and simple and turned it into a one-pager?
A clear intro with a heading "We help retailers increase their revenue by 20%"
Then elaboration on that "We install people counters that help you determine how and when you lose on sales because of people leaving without buying"
Then a clear list of benefits:
A couple of testimonials from other retailers you helped.
And a clear call to action "Apply for a free trial now!" with your phone number or a contact form.
And I see you built a JS app. If you want to do it yourself and you're not interested in learning all about good design, I'd just use Wordpress or Wix or whatever builder with predefined styles. This way you only need to worry about the information you put there, not the styles.
Good luck ;-)
I like how simple the site is. No clutter, popups asking for my email, location, or offering free pdf.
You'd really benefit from making your offer more clear.
After I landed on the homepage, my main concern was - what do you really offer?
I saw a graphic of people having fun together and two equally weighted CTAs.
- Check out what we offer
- Click here to learn more
I want to learn more about what you offer. Which one do I click?
Then after visiting the two pages, I learned some technical details about some sensors (not really appealing to me) and then I learned your story and how you managed to increase the revenue by 20% after you'd installed the people counters.
See how much effort it cost me to actually learn what you do?
What if you kept the site neat and simple and turned it into a one-pager?
A clear intro with a heading "We help retailers increase their revenue by 20%"
Then elaboration on that "We install people counters that help you determine how and when you lose on sales because of people leaving without buying"
Then a clear list of benefits:
- compare the number of people entering your store with the number of purchases made
- identify peak hours which need extra staff
- monitor your staff and help them serve the customers better
- increase your sales and annual revenue by 20%
- get that all with a free trial and 30 days money back guarantee
A couple of testimonials from other retailers you helped.
And a clear call to action "Apply for a free trial now!" with your phone number or a contact form.
And I see you built a JS app. If you want to do it yourself and you're not interested in learning all about good design, I'd just use Wordpress or Wix or whatever builder with predefined styles. This way you only need to worry about the information you put there, not the styles.
Good luck ;-)
Last edited: