Most definitelySo you've gotten results from advertising on one? Do you track by a customer code I'm guessing? Care to share an data/results?
Sales were indeed tracked with a unique discount code
The first time around was in May. Paid $2K for the advertising. Show was uploaded to Soundcloud and Youtube Tuesday morning. $9k (and change) was made from Tuesday to Tuesday, including $4K ($4,014.86 ) on that first day, which was a record. There was also an increase in sales from Amazon, but there is no way to verify who heard the podcast since there arent any coupons codes.
Sales using that code continued for a good 2 months, decreasing in frequency with time. At the end of June, total sales using that code were $18,580.05 (Shopify analytics)
The ad starts at the 00:47 second mark
https://soundcloud.com/flagrant2podcast%2Flakers-gm-is-a-pathological-liar View: https://soundcloud.com/flagrant2podcast/lakers-gm-is-a-pathological-liar
I can definitely say that the ad spot raised the profile of the product, and most importantly, added more repeat customers, and members on our mailling lists (who recieve updates on annual sales)
My company re-upped with them last month, and while sales haven't matched the figures from earlier in the year, the investment ($4,500) was recouped in a matter of days, and of course there are more repeat customers and members on our mailing list
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