The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

website name

Learn how to build wealth and win financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

yveskleinsky

Silver Contributor
Speedway Pass
Jul 26, 2007
2,217
508
44
I am currently working on a site that I'm hoping will revolutionize the way business is done. That's all I can say right now :smxB:. (Sorry to be so annoyingly vague.) My problem is right now I am trying to find a good name for my site. Should I go with a name that accurately sums up what it is, or should I go with a non-sensical word? I know that this is a seemingly abstract questions seeing how there is no mention of the product or the use of the product- but what makes for a good domain name in your opinion?
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
34,193
133,344
Utah
First rule of thumb: NO DASHES
Second: Shorter, the better.
Third: .COM ONLY
Fourth: The odds of finding something decent available at the registrars is slim and none. You will need to use the 2ndary market and pay for it.
Fifth: The best names avoid possible misspellings and vocalizations. For example: A domain name with "bureaucracy" in it is poor simply because the name is commonly misspelled.
Sixth: Try to get derivatives: When I registered this name, I registered BOTH "TheFastlaneToMillions" AND "FastlaneToMillions". Also notice, "fastlane" and "millions" are rarely misspelled. Plus, if I say audibly "Visit my website at 'the-fastlane-to-millions' a person can easily remember it, and access it.

Secondary Markets:
TDAM.com
Afternic.com
LeaseThis.com
Search Google: Domain name aftermarket

good luck.
 

Peter2

Fastane Legend. RIP.
Aug 2, 2007
408
188
Palm Beach, FL
Good information MJ.

Rep ++++
 

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
34,193
133,344
Utah
thx Peter, also Dana, if you want me to review your domain choices, PM me and I will tell u which ones are the best and most brandable.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Sehcill

Contributor
Aug 19, 2007
46
40
40
Jacksonville, Florida
Alliteration is also a good tactic, as long as the last letter of a word isn't the same as the first letter of the next word. Camelcase notation is clear for print advertising purposes. Examples:

NewsNetwork.com (N-N)
BargainBooks.com (B-B)
(not sure if these are sites or not; I'm sure they are)

Alliteration (same starting letter) helps a lot, in my opinion.

-Jason
 

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
34,193
133,344
Utah
Alliteration is also a good tactic, as long as the last letter of a word isn't the same as the first letter of the next word. Camelcase notation is clear for print advertising purposes. Examples:

NewsNetwork.com (N-N)
BargainBooks.com (B-B)
(not sure if these are sites or not; I'm sure they are)

Alliteration (same starting letter) helps a lot, in my opinion.

-Jason
:iamwithstupid: Also, great tips. Time to leave no parking ... speed++
 

AroundTheWorld

Be in the Moment
FASTLANE INSIDER
Speedway Pass
Jul 24, 2007
2,874
1,914
.
One of the "tips" from a book I am reading... Art of the Start is to chose a one word name that could be used as a verb.. In your ideal world, your company name enters the language itself.

We xerox a document - rather than make a copy of it.
We google the information - rather than do a search on the internet for the information.

Place your name in this sentence...



________________ it.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Allthingznew

Contributor
Aug 26, 2007
408
51
This doesn't help with choosing a name, but once you've chosen your name and it's available, consider also acquiring any very common typos. Many people type directly into the address bar and if they type it wrong, using a common typo can still get them to your site, and it only costs for the domain name cuz you will point it to your correct name.

Another helpful tool can be this http://inventory.overture.com/d/searchinventory/suggestion/
 

wildambitions

Bronze Contributor
Read Fastlane!
Aug 29, 2007
811
120
Southern NM
Don't use numbers or letters that could be left out inadvertantly. It can/will result in someone else getting YOUR business.

True story:
MLM company, list of names to choose from for domain names. I picked (not the real domain name for obvious reasons): "rewardsR4life", unknown to me someone else had "rewards4life". They were involved in the same MLM, when MY visitors misspelled MY domain name, they were directed to my COMPETITION! ANd THEY got MY sales!!!! :nonod:
 

ToddW

New Contributor
Sep 4, 2007
16
1
California
Checkout SEDO.com for a bunch of names for sale too.
NEGOTIATION is key.

*SEDO SIDETRACK*
I put in an offer of $100 for a domain and the seller countered with $5,000. I offered $125, and said they were asking to much, they countered for $4,000 I did the same but offered $150. To my surprise they accepted my $150 offer! SEDO takes $50, so they walked away with 100 bucks but started at $5000.

SEDO Lesson - Don't give up! Keep bargaining with them until you get it for a price you are ok with or until they close the negotiations.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
34,193
133,344
Utah
Checkout SEDO.com for a bunch of names for sale too.
NEGOTIATION is key.

*SEDO SIDETRACK*
I put in an offer of $100 for a domain and the seller countered with $5,000. I offered $125, and said they were asking to much, they countered for $4,000 I did the same but offered $150. To my surprise they accepted my $150 offer! SEDO takes $50, so they walked away with 100 bucks but started at $5000.

SEDO Lesson - Don't give up! Keep bargaining with them until you get it for a price you are ok with or until they close the negotiations.

Good story, good referral. .. . Speed++
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top