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Visualizing the conversion Journey

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Aug 17, 2016
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Visualizing the Conversion Journey | MarketingSherpa Blog

Article for dicsussion,

Who here has ever actually mapped this out for a product or service they sell?

I see the terminology flashed about all the time but have you ever actually went through the funnel yourself (or sent a friend?) to gain insight?

For me its sort of eye opening, because if you planned it out of course you have a bias as to how each step is working, maybe you even A/B tested the steps , but careful here, those metrics might be illusory, how many examples did you actually use before deciding on a over b? , and whats the value of knowing one works better then the other if you don't know WHY?

Now you might say "who cares why, if it works do it if it doesn't dont!" and that's pragmatic but that lack of curiosity is going to cost you (in dollars and cents) , we tunnel vision and focus on the next step in getting the ball to the goal (for good reason) , get the prospect from a to b then b to c then c to d THEN CLOSE. However if you aren't actually engaging the customer journey from a psychological perspective you might have an awesome funnel that falls flat right at the end and you'll pull your hair out trying to find out why no one buys.

What do you folks think?

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