The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Visualizing the conversion Journey

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

MHP368

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 17, 2016
781
1,172
376
34
Sahuarita AZ
Visualizing the Conversion Journey | MarketingSherpa Blog

Article for dicsussion,

Who here has ever actually mapped this out for a product or service they sell?

I see the terminology flashed about all the time but have you ever actually went through the funnel yourself (or sent a friend?) to gain insight?

For me its sort of eye opening, because if you planned it out of course you have a bias as to how each step is working, maybe you even A/B tested the steps , but careful here, those metrics might be illusory, how many examples did you actually use before deciding on a over b? , and whats the value of knowing one works better then the other if you don't know WHY?

Now you might say "who cares why, if it works do it if it doesn't dont!" and that's pragmatic but that lack of curiosity is going to cost you (in dollars and cents) , we tunnel vision and focus on the next step in getting the ball to the goal (for good reason) , get the prospect from a to b then b to c then c to d THEN CLOSE. However if you aren't actually engaging the customer journey from a psychological perspective you might have an awesome funnel that falls flat right at the end and you'll pull your hair out trying to find out why no one buys.

What do you folks think?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2020
If anyone has any more questions about joining before the end of this year hit me up via PM or...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
If you read the last message then you know I'm removing my courses from Udemy next month. You...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
This program helped me to triple my revenue over 7 months while also moving to a new city in the...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
PS. what do you think about the idea of setting up live Busking experiences on Air BNB? I could...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Hi Mj, I just bought it. And reading it. I think is a great idea to write using the stories to...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Thanks for the reply. Whats interesting is that I have an idea that's been cooking which...



Forum Sponsor

sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom