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terrordread

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Hi everyone,

It dawned on me that the difference in quality between the courses of Masterclass.com, Udemy, and Skillshare, etc is huge and must surely be one of the main drivers in a programmes popularity.

Teaching skills in this way has giant earning potential so it isn't hard to see why so many people create courses of this type. However, many lack the necessary skills to produce something with a high quality feel.

Even though lots of courses look extremely amateur, they still somehow manage to attract multiple thousands of learners willing to pay.

I've looked to see if there are businesses who's whole focus is filming and producing online courses for people and there doesn't seem to be anything quite like it. There are companies that create non-video based online courses, and there are video production companies that offer video course production as well as other services. But I don't see a business that has zeroed in on this niche.

I think I have the resources needed to bring this venture to life but wanted to pose the idea to the community. Am I missing something - is there already someone doing this well? Would you have any major reservations about putting time and effort into this?
 
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Stargazer

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What do you mean by 'not zeroed in on this niche'?

A Video Production Company advertising itself to solo course content creators?

Would you not need to physically be near the client to film and create their course?

How would you get around this?

Thanks

Dan
 

Eudaimonium

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Goes well with the idea of 'selling shovels'.

One problem may be that those who wish to produce a course may not view it correctly from a future customer's perspective. They may know that there is earning potential for them, but would they be willing to take a risk and pay for a costly production before they know how well the course will do?

For this reason you could focus on already existing creators of courses and offer them help in making already successful courses better in quality, or help them with a new course.
 

Andy Black

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There are sooo many course creators who have never made a sale. Many believe in “follow your passion” and/or “build it and they will come”.

A few course creators are making sales. The ones I know (including a guy making over $1m/year) knock out great content, very fast, and do very little editing. I’m not sure they need help improving the videos in their courses.

Personally, I would focus on those already making sales, but I wouldn’t necessarily improve their course videos.

They’re already making sales, so how can you use your video production and editing skills to increase their sales?

Consider helping them with the videos they use for their marketing on YouTube, Facebook, Instagram etc?

Unless you’re talking corporate training videos etc?
 

terrordread

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Read Millionaire Fastlane!
Read Unscripted!
Dec 26, 2020
12
8
15
What do you mean by 'not zeroed in on this niche'?

A Video Production Company advertising itself to solo course content creators?

Would you not need to physically be near the client to film and create their course?

How would you get around this?

Thanks

Dan

That's exactly what I mean, yeah. Going to people who either already have courses or who you can see have skills to sell and propose to work with them, either in creating or elevating their program.

Unless paying someone nearer to do the filming for you, yes, it would mean traveling to them to record the footage. I'm in the UK and would start by contacting people I'd be happy to travel to. If it did well, and depending on the amount you charged - it's possible that you begin taking clients in other countries and outsourcing the filming to a freelancer nearby. The idea to start with would be do it myself and keep costs to a minimum.

Goes well with the idea of 'selling shovels'.

One problem may be that those who wish to produce a course may not view it correctly from a future customer's perspective. They may know that there is earning potential for them, but would they be willing to take a risk and pay for a costly production before they know how well the course will do?

For this reason you could focus on already existing creators of courses and offer them help in making already successful courses better in quality, or help them with a new course.
Paying for something before knowing whether it will be profitable is a problem I'd considered too. I wonder if the workaround could be to make some kind of profit-sharing deal where they don't have to pay a fixed rate upfront if they're uncomfortable but agree to only take a percentage of the revenue.

Going to course creators I think would involve less risk and they'd more likely be comfortable investing in the production of another course than somebody who hasn't yet earned anything this way.
There are sooo many course creators who have never made a sale. Many believe in “follow your passion” and/or “build it and they will come”.

A few course creators are making sales. The ones I know (including a guy making over $1m/year) knock out great content, very fast, and do very little editing. I’m not sure they need help improving the videos in their courses.

Personally, I would focus on those already making sales, but I wouldn’t necessarily improve their course videos.

They’re already making sales, so how can you use your video production and editing skills to increase their sales?

Consider helping them with the videos they use for their marketing on YouTube, Facebook, Instagram etc?

Unless you’re talking corporate training videos etc?

I think creating promotional and marketing video content for already successful instructors is a really good angle. They're already handling the sales and promotion side of the course and might benefit from higher quality adverts to leverage and generate more sales.

Some instructors come across as quite salesy and in your face from the promotional videos that feature them talking to leads. Maybe there is an opportunity to help them at that point of contact.
 

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