Validating smartphone case idea

[LPPC]

Hi all!

I've got an idea for smartphone cases that solves a problem. I don't see such cases on the market yet. I want to validate this idea before investing time and effort into the production of it. For market research we can ofcourse use the Adwords keyword planner. But I also want to test this using facebook ads. My question is whether facebook ads gives a good representation for the need of this type of smartphone case?
Because I'm thinking that most people already have bought a case for their iphone 6s for example, so they will be less likely to buy this case if they already have a case. On the other hand, if people don't have a case yet (and are looking for a case) and they see mine next to a different case from the competitor, then maybe they will buy it.

How can I test this idea with data that is truly representative of the need?

Also on Adwords keyword planner, which of these two numbers gives the monthly search volume? Because they differ...

Thanks in advance!

 

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[Mr.Chaos]

Hi all!

I've got an idea for smartphone cases that solves a problem. I don't see such cases on the market yet. I want to validate this idea before investing time and effort into the production of it. For market research we can ofcourse use the Adwords keyword planner. But I also want to test this using facebook ads. My question is whether facebook ads gives a good representation for the need of this type of smartphone case?
Because I'm thinking that most people already have bought a case for their iphone 6s for example, so they will be less likely to buy this case if they already have a case. On the other hand, if people don't have a case yet (and are looking for a case) and they see mine next to a different case from the competitor, then maybe they will buy it.

How can I test this idea with data that is truly representative of the need?

Also on Adwords keyword planner, which of these two numbers gives the monthly search volume? Because they differ...

Thanks in advance!

Try this.

Put up a shopify store that allows pre-orders. Look for one page themes. Cost 29.99

Use facebook ads/ad words and social media influencer campaigns to drive traffic to your site.

Also have a well written email opt in popup to capture the people who may not pre-order.

You will have some who either pre-order then or wait to buy when in stock.

Use the data from google analytics and shopify sales/email captures to validate your idea.

In theory should work just fine.

 

[LPPC]

Try this.

Put up a shopify store that allows pre-orders. Look for one page themes. Cost 29.99

Use facebook ads/ad words and social media influencer campaigns to drive traffic to your site.

Also have a well written email opt in popup to capture the people who may not pre-order.

You will have some who either pre-order then or wait to buy when in stock.

Use the data from google analytics and shopify sales/email captures to validate your idea.

In theory should work just fine.

Thanks, this was my idea too. But I still doubt whether facebook advertising will paint an accurate picture of the market need since most people already have a smartphone case.


Also could anyone please clarify the google adwords question?