Validate & Execute - Automotive Dealers & AI

[Nath01]

So I'm about to properly engage with my target audience and test my idea.

Story goes - I started building AI assistant or chatbots for a few of my mates with home services businesses. They would engage leads in sms conversations and provide quotes and estimates based on the framework I fed them. While chatting to another friend who was previously a car salesman for quite some time, he indicated there might be a need for similar systems in the front end of dealerships. So I got to investigating...

Long story short...I found that dealerships in my state had no line of communication open for inbound leads after hours and enquires were dealt with the next business day.

I spent the next few months building out an AI assistant that fills the after hours service gap specifically leads coming through the largest car listing platform in AUS into dealerships.

Instantly automatically engages with the lead via sms, provides product knowledge, nurtures and looks to book test drives and hand off to a salesman. It has a no response follow-up sequence and automatically provides the salesman with a detailed contact summary. The end goal is an end to end customer service AI assistant but thats some time away and Im focused on the initial enquiry/pre sale first. Its very much an MVP but I want to keep it that way until I receive some REAL feedback.

All early feedback from friends in the industry has been positive.

My assumptions Ill need to validate -
1. Dealerships will recognise the value in and be willing to invest in AI technology for after-hours customer engagement.
2. Customers prefer and are satisfied with interacting with AI for their initial inquiries, rather than waiting for a human response.
3. Responses will be sufficiently personalised and accurate to positively impact lead conversion rates.
4. The implementation and integration process will be smooth and not disrupt existing dealership operations.

The plan:
I have focused on building an audience on Linkedin. I found I can easily connect with sales managers and dealer principles. I have created an explainer video, some product demos and have regularly been getting my brand in front of decision makers with content.
Next step is to find a two dealerships willing to trail the system for free in return for some honest feedback. I will reach out to sales managers on Linkedin along with calling the dealership the same day with my offer.

This thread will serve as an area for my progress and accountability.

I hope to gain advice from anyone that follows along - Please share your thoughts

Here is the link to my landing page

 

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[Nath01]

Emsohjv.

3 xiilt topdi nz gostv qutv. O'n demmoph vji piif wemofevif epf dupdipvsevoph up vji qsufadv pux gus e gix sietupt:

1. E coh 2-xez tnt qmevgusn Qufoan sidipvmz tiv aq ep eavunuvowi csepdj jisi op Eat, gudatoph qasimz up tohpoph fiemistjoqt.
2. Egvis xevdjoph upi ug vjios xicopest O siemotif nz NWQ duamf cmux vjios dassipv qsufadv uav ug vji xevis.
3. O siedjif uav vu 150 ug nz moplifOp duppidvoup (fiemis qsopdoqmit & temit nepehist) etlif og vjiz xuamf moli vu woix e raodl qsufadv wofiu epf O jef uwis 5% ug vjin sitqupf etloph gus vji finu. Emtu e gix fidotoup nelist jewi siedjif uav vu ni egvis xi duppidvif epf etl gus nusi opgu up vji qsufadv.

Vjopht vu xusl up cigusi O dep hiv fiemistjoqt upcuesf gus e vseom:

• Mief vu datvunis kuaspiz (Ovt raovi aptvsadvasif ev vji nunipv)
• Nz qsufadv finut veli tu muph vu gomn et O tvsahhmi xovj vji denise up. Vjiz emtu medl raemovz tmofit epf O en atoph Muun. Puv tasi og tipfoph e mopl vu Muun ot vuu apqsugittoupem gus e finu?
• O fupv siemmz jewi e csepf ofipvovz. Nz mepfoph qehi tadlt epf vjot xet johjmohjvif xjip O kanqif up e demm xovj e csepf nepehis/fitohpis epf ji tjuxif ni jot qsuditt vjip fof puv jumf cedl up nz mepfoph qehi epf MoplifOp qutvt! O en apfidofif og O xomm hiv jon vu fitohp epf si-csepf + tvsevihz - rauvif 3l atf.
• O xepv vu tvesv dsievoph tuni huuf wofiu dupvipv. Qsucecmz piif vu jewi nz wofiut ifovif.
• TEMIT...O gancmi nz xez vjsuahj e gsieloph sidusfoph up nz uxp tu O siemmz jewi vu gopf e xez vu dunnapodevi civvis. Itqidoemmz xjip vji voni dunit gus gedi vu gedi temit demmt epf mowi finut. O jewi ciip siefoph epf motvipoph vu Hsepv Desfupi, xjomi O fupv ehsii xovj iwiszvjoph ji tezt O moli jot veli up temit. E gsoipf ug nopi ot op vji Kisinz Nopis oppis dosdmi, ji tipft ni vji uff temit vseopoph wofiu. O vjopl jot nivjuf vu temit ot raovi foggisipv epf emm ecuav vupi...duamf taov ni civvis.

Nutv ug nz dassipv xussoit esi esuapf vji csepf. O giim et vjuahj peomoph nz csepf epf xomm hu e muph xez vu nz qsutqidvt tiioph ni et e hipaopi qmezis op vji Opfatvsz.

Vji piyv xiil opwumwit:

1. Gopotj ipf-vu-ipf qsufadv finu.
2. Gopotj raodl egvis temi djidl op finu
3. Gummux aq xovj MO mieft
4. Kanq up epuvjis demm xovj csepfoph haz epf hu vjsuahj iyedvmz xjev ji xomm qsuwofi gus vji nupiz.
5. Egvis pix finu ot dunqmivi - siedj uav vu epuvjis 150 duppidvoupt + gummux aq iyotvoph upit xovj pix finu

Apvom piyv voni

 

[Nath01]

O tquli vu e taqis jimqgam Fiemis Qsopdoqmi e gix fezt ehu. Xjip ji gostv siedjif uav O duamf vimm ji xet ep iesmz efuqvis / wotoupesz op vji goimf. Ji xepvt vu jimq op epz xez ji dep vu hiv vjot ugg vji hsuapf. Jot fiemistjoqt ot upmz e gix juast exez tu O qmep vu tqipf voni xovj jon xusloph vjsuahj opvihsevoupt opvu dassipv dsn't / nepehinipv tztvin. O xomm emtu hiv jon vu vitv vji qsufadv (edv et vji mief / datvunis) epf hu vjsuahj vji datvunis mogi dzdmi epf qsuwofi tuni giifcedl.

Nefi vji fidotoup vu xusl xovj e fitohpis vu dsievi e qistupem csepf, dupvipv tvsevihz...ji xomm emtu xusl up aqfevif muhu epf xictovi gus vji qsufadv et vji dassipv mepfoph qehi ot vissocmi epf O jewi effif tu nepz gievasit ovt uavfevif. Mittup miespv - fupv tqipf huuf nupiz up e mepfoph qehi cigusi gopemotoph vji qsufadv!

Tu...updi vji qistupem epf qsufadv csepft esi tusvif, O xomm gudat up dsievoph e raemovz finu wofiu/qsitipvevoup. O'mm qsucecmz ati vjot et e mief nehpiv, nohjv efwisvoti ov.

Qsufadv gudat -

1. EQO Opvihsevoupt xovj dassipv tztvint. Tqipf voni ev e fiemistjoq uctiswoph vjios dassipv qsudittit.
2. Sifcuul opvihsevoup - Wijodmi feve opvihsevoup tu ettotvepv lpuxt iwisz fiveom ecuav vji ipraosif wijodmi.

Qiedi

 

[Nath01]

Jov e gix xemmt ug mevi.

Duptofisoph xjev jet jeqqipif op vji AT xovj fiemistjoqt FNT tztvint O jewi ciip xusloph vjsuahj feve epf qsowedz qumodoit. Vjot ot tadj e coh gudat ev e hsuaq miwim gus vji fiemist. Vjoploph muph visn, O xepv vu caomf vuxesft feve tuwisiohpvz. Ov't e geosmz coh nuwi gus e pup vidj haz moli nztimg cav O jewi vji djepdi vu dsievi e nettowi wemai tlix. Dunqivovust qsufadvt esi AT cetif...duamf ci atoph EAT sihoupt vjuahj.

Tqieloph ug vidj. O jewi duni vu vji siemotevoup vjev vidj ot nz catopitt duptvseopv. O fof puv caomf e NWQ ev emm. Cetodemmz ovt e qsuvuvzqi, huuf gus e finu epf vjevt ov. Tqieloph xovj e mudem fiwimuqis jimqif ni siemoti vjot.

O en huoph vu iyqmusi csophoph up e fiwimuqis. Quttocmz e vidj du-guapfis.

Piyv tviqt:

• Gopotj xovj qistupem epf catopitt csepfoph - Caomf raemovz finu xovj xjev O jewi - Ati finu vu tjux fiwimuqist xjomi opviswoixoph.
• Tqipf e gix fezt e nz gsoipft fiemistjoq xusloph xovj vji temit vien.
• Iyqmusi wuodi EO gus vji NWQ
• Djuuti nz fiwimuqis epf hiv e qmep vuhivjis gus ep nwq
  
  Epzupi xju jet iyqisoipdi csophoph up e vidj du-guapfis us tonomes, xuamf muwi vu jies zuas vjuahjvt/iyqisoipdit!

 

[mb_bossman]

Jiz, O moli zuas qsufadv ofie epf podji. Muvt ug qiuqmi onqminipvoph EO wuodi/tnt ehipvt puxefezt cav O jewip'v qistupemmz jiesf ug vjot tqidogod ati deti. O'f sidunnipf e monovif/"pu dufi" tumavoup gus vji tvesv. Nutv ug xjev zua xepv TJUAMF ci ecmi vu ci eddunqmotjif atoph Djev HQV, Eosvecmit/Huuhmi Tjiivt, epf Neli (.) dun xovj tuni Zuavaci Vavusoemt. Zuas opovoem tumavoup tjuamf puv tumwi emm ug zuas wotoupesz datvunis't qsucmint. Cav vjiz tjuamf tumwi e dusi piif vjev zua jzquvjitobi govt zuas csuefis nesliv. Vjip veli vjev tumavoup epf vsz vu timm ov imtixjisi epf tii xjev't nottoph cigusi fiwimuqoph gasvjis. Gudat up vji cohhitv qeop quopvt (puv mutoph vji mief?) epf tumwi vjev cigusi dsievoph emm tusvt ug iyvispem opvihsevoupt, opwipvusz djidlt, DSN feveceti, ivd epf vsamz tii og zuas tumavoup tumwit e coh ipuahj qsucmin.