I recently had a client to one of my companies request a unique marketing system built. This company of mine specializes in building unique marketing systems that usually don't exist. I was intrigued by the project so I put myself on the creative team. Here is what we came up with:
Element one of the marketing channel starts with mass advertisement through direct mail postcards. These postcards have variable print (the name of the recipient) in large letters at top like, "John!" to get their attention. This can also be substitued with Craigslist postings or adwords, etc.
Element two has a pURL system in place so the recipient can navigate to www. johndoe . mysuperproduct. com (separated dots to prevent suto link, link is just example). Once the recipient arrives to the landing page, their info is displayed; name, phone, email, zipcode. They are asked to verify or update the info to enter a special private section.
Element three is the presentation that starts when they enter the private section. This presentation is of a woman walking onto the screen (typical green screen video). She introduces herself and the product and asks if she can ask 2-3 questions in exchange for a free iPhone, Android phone, or Web game!
Element four is the "Thank You" page where the visitor is now given a special code to enter into the game after they download it from the market place depending on their phone or internet preference. The code is a coupon code, promo code, whatever necessary based on marketplace. This code is specially generated to accomplish a few things later. The visitor is also allowed to send friends to a special link to get their code (viral).
Element five is the downloading of the game. A disclaimer is provided to ensure the down-loader knows the game will tap into the GPS. Now once the game is downloaded and started, a popup with our client's information appears and the Player is offered a discount on the product by purchasing it online. This popup happens everytime the game is opened, or once a day, or whatever is set by client.
Element six provides a popup, notification by email, notification by text or what ever is set by client when the game player's phone is in certain proximity to a store selling clients product. The notification offers a discount expiring in a short time if they choose to purchase it at the specified location right then!
Now you have a detailed outline of a system we were building recently. The client no longer has the financial ability to order this system! I have suspended development until we get enough clients where we can make a profit.
I would love any of your feedback on this system and welcome questions because I am unsure if I explained it well.
Element one of the marketing channel starts with mass advertisement through direct mail postcards. These postcards have variable print (the name of the recipient) in large letters at top like, "John!" to get their attention. This can also be substitued with Craigslist postings or adwords, etc.
Element two has a pURL system in place so the recipient can navigate to www. johndoe . mysuperproduct. com (separated dots to prevent suto link, link is just example). Once the recipient arrives to the landing page, their info is displayed; name, phone, email, zipcode. They are asked to verify or update the info to enter a special private section.
Element three is the presentation that starts when they enter the private section. This presentation is of a woman walking onto the screen (typical green screen video). She introduces herself and the product and asks if she can ask 2-3 questions in exchange for a free iPhone, Android phone, or Web game!
Element four is the "Thank You" page where the visitor is now given a special code to enter into the game after they download it from the market place depending on their phone or internet preference. The code is a coupon code, promo code, whatever necessary based on marketplace. This code is specially generated to accomplish a few things later. The visitor is also allowed to send friends to a special link to get their code (viral).
Element five is the downloading of the game. A disclaimer is provided to ensure the down-loader knows the game will tap into the GPS. Now once the game is downloaded and started, a popup with our client's information appears and the Player is offered a discount on the product by purchasing it online. This popup happens everytime the game is opened, or once a day, or whatever is set by client.
Element six provides a popup, notification by email, notification by text or what ever is set by client when the game player's phone is in certain proximity to a store selling clients product. The notification offers a discount expiring in a short time if they choose to purchase it at the specified location right then!
Now you have a detailed outline of a system we were building recently. The client no longer has the financial ability to order this system! I have suspended development until we get enough clients where we can make a profit.
I would love any of your feedback on this system and welcome questions because I am unsure if I explained it well.
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