• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

  2. Forum *Official* Book Discussion
    Atomic Habits by James Clear

    The forum has voted to discuss this book. Grab it, discussion begins soon!
    Buy: Buy | Discuss: Atomic Habits, by James Clear (Review | Discuss)

True Entrepreneur Spirit

Discussion in 'Lessons from Success/Failure' started by S928, Aug 20, 2007.

  1. S928
    Offline

    S928 Contributor

    Messages:
    162
    Likes Received:
    22
    Joined:
    Aug 7, 2007
    Rep Bank:
    $108
    I saw this report and found it to be fascinating, so I'll pass it along. Anyone heard of Bratz? Or Barbie?

    Isaac Larian came to the U.S. from Iran and started his own toy company. Now, his company is extremely successful and his competition is not so happy. Listen to him talk; he truly embodies the entrepreneur spirit! Bravo for him. Then, listen to his competitor's
    reaction - talk about denial and years of complacency. So, the question is: who's laughing now? Go, Isaac!


    :boxing_smiley:


    [ame="http://www.youtube.com/watch?v=2xxbJejTbuI"]YouTube - CNBC Special Report: It's War -- Bratz vs. Barbie[/ame]
     
  2. andviv
    Offline

    andviv Gold Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    5,392
    Likes Received:
    2,140
    Joined:
    Jul 27, 2007
    Gender:
    Male
    Location:
    Washington DC
    Rep Bank:
    $3,287
    Thanks for sharing.
    I'd never buy a Bratz doll to my daughter, but hey, the guy is doing great, so good for him. Barbie? hmmm maybe. I am thinking of buying them a Cashflow for kids instead :D
     
  3. AroundTheWorld
    Offline

    AroundTheWorld Be in the Moment Speedway Pass

    Messages:
    2,909
    Likes Received:
    1,835
    Joined:
    Jul 24, 2007
    Gender:
    Female
    Location:
    .
    Rep Bank:
    $4,695
    Kudos to you. ;)

    Also - scrap all the toys you find at wal-mart..... go for the pots, pans out of your kitchen cupboard and and some wooden spoons. wood blocks to stack, some knitting needles, and some great read aloud books. (uh.... no on the barbie too!) ;)

    Okay.... hijack over.

    Seriously though..... the guy has a great story - kudos to him, but for me personally this does highlight a "different" topic...

    stewarship, social responsibility, your higher purpose, "make meaning" as Kawasaki says in Art of the Start (the book I'm currently reading)... what ever you want to call it.... is important.

    You have to do something you feel good about. Your financial path needs to be in allignment with your values. I'm not saying he should not feel good about what he is doing - just that it would not work for me personally.

    I used to own a business that was not in allignment with some of my values. It was fine for a while - the business served it's purpose. After years though - I had had enough. Sold the business (there were other reasons for selling as well) and I'm much happier because of it.
     
  4. FT1
    Offline

    FT1 New Contributor

    Messages:
    157
    Likes Received:
    9
    Joined:
    Aug 15, 2007
    Rep Bank:
    $56
    I really don't see what the problem is with the Bratz dolls. Hip hop cloths, bling, and all that stuff is a reality to some kids... it's "what's in" and that's no different than any other generation of young kids being attracted to the "in" thing.

    I give the guy credit for understanding that not all little girls look like or relate to Barbie. I also found the Mattel executive's statements about Barbies "values" to be a joke. Some could argue Barbie stands for the skinny flawless blonde image of beauty that very few women can live up to, and as a parent, I don't wan't my daughter buying into that either.

    Anyway, what I respect is the guy came here at 17, started as a dishwasher and built his fortune.
     
  5. Z5 FILMS
    Offline

    Z5 FILMS Contributor

    Messages:
    462
    Likes Received:
    73
    Joined:
    Aug 13, 2007
    Location:
    The Woodlands, TX
    Rep Bank:
    $236
    That guy from Mattel looked angry about being questioned on why they are getting their butt kicked by the Brats dolls and unhappy about the fact that Barbie has stiff competition.

    Mattel obviously became complacent with Barbie.

    A good old underdog story.

    I LOVE IT!
     
    4 people like this.
  6. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    27,191
    Likes Received:
    86,623
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $366,348
    Admin Post
    In my book I mention that there are fastlanes going thru the ghetto as well as the nice neighborhoods ... some might classify "Brats" as a fastlane thru the ghetto.
     
    1 person likes this.
  7. FT1
    Offline

    FT1 New Contributor

    Messages:
    157
    Likes Received:
    9
    Joined:
    Aug 15, 2007
    Rep Bank:
    $56
    When will your book be available?
     
    1 person likes this.
  8. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    27,191
    Likes Received:
    86,623
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $366,348
    Admin Post
    Shooting for XMAS Season, if not, early 08.
     
  9. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    27,191
    Likes Received:
    86,623
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $366,348
    Admin Post
    An expert in body language will tell you that the Mattel Exec in this video is obviously uncomfortable and doesn't believe what he is saying.
     
    2 people like this.
  10. S928
    Offline

    S928 Contributor

    Messages:
    162
    Likes Received:
    22
    Joined:
    Aug 7, 2007
    Rep Bank:
    $108
    Apparently some people have issues with this man's products. Honestly, I don't see what the problem is. His products aren't unethical, they're a fact of life. Folks, societies evolve ... we all know that. He saw a need, and acted upon it. Good for him - he's a smart man.
     
    FT1 likes this.
  11. Poudda
    Offline

    Poudda New Contributor

    Messages:
    118
    Likes Received:
    11
    Joined:
    Sep 7, 2007
    Location:
    Calgary, Alberta
    Rep Bank:
    $52
    And don't forget. He at first thought that the dolls were ugly. It was his daughter that turned him on to them, if she hadn't liked them, they never would have come to fruition. It's about knowing what your market wants.
     
  12. WheelsRCool
    Offline

    WheelsRCool Contributor

    Messages:
    447
    Likes Received:
    51
    Joined:
    Aug 12, 2007
    Rep Bank:
    $56
    Wow that was an awesome story. I was reading that about 60% or so of MGA Entertainment's revenue comes from the Bratz line alone, but that since the total revenues of the company are around $2 billion, the other 30% - 40% still represent hundreds of millions of dollars!

    What's also cool is that is a privately-held company.

    I agree with the founder, if a toy influences your kids that much, you havent' been parenting correctly. Same as the people who blame their kids's behavior on videogames or rap music.

    One thing I wonder is, are Bratz just a fad though, or do dolls like that last a long time? Because if they represent such a big portion of revenue for the company, they have to make sure they keep them popular.
     
    FT1 likes this.
  13. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    27,191
    Likes Received:
    86,623
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $366,348
    Admin Post
    I imagine the doll would change as do the times.
     
  14. nomadjanet
    Offline

    nomadjanet Contributor

    Messages:
    310
    Likes Received:
    51
    Joined:
    Aug 28, 2007
    Location:
    TX
    Rep Bank:
    $182
    Why are the dolls heads so big? I don't have a problem with the gansta clothes or the bling or whatever but why do they have Huge Heads?:confused:
    Seriously good on him that he found a need & filled it just lets hope there is not another lead paint scandal coming up behind this story. :)
     
  15. S928
    Offline

    S928 Contributor

    Messages:
    162
    Likes Received:
    22
    Joined:
    Aug 7, 2007
    Rep Bank:
    $108
    Big heads are a part of the attraction, kinda like the Cabbage Patch Kids. You have to think like a child a la outside the box.
     
  16. kidgas
    Offline

    kidgas Contributor

    Messages:
    532
    Likes Received:
    49
    Joined:
    Jul 25, 2007
    Location:
    Indiana
    Rep Bank:
    $58
    kids have big heads in relation to their bodies...just look at them
     

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page