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Treat Your Customer Like a King | S.U.C.S

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Panamera Turbo S

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Hey folks,

I want to tell you a story that happened to my those days and from which we all can learn to accelerate the growth of our business. Yesterday my dad send me to an auto service to change the windscreen of my Toyota. So i did so, i went there, let the car and they told me they will call me back later to pick up the car. My car had a problem with the front right window which couldn't open, and it's automated.


So lately they called me back and told me that the car is ready to go. I came there, and they told me that i will have an discount. So i payed 580 Lei (the equivalent of almost $140) and than jump in the car. The windscreen was perfect i saw no problems and i also saw that both front windows where opened. And i ask my self what happened knowing that the right window is broke. And you know what ? Yes, i guessed. They repaired the problem of my right window without asking me for a single dime cost. It works perfect and i have no problems.

So today i met with my dad and a guy which actually recommended dad to send me with the car there. I told that person what they made with my right window and we say that he also had a surprise for them for FREE at his car when he went there.


You see the match ? This guy went there and because of the Superior Unexpected Customer Service (S.U.C.S.) he recommended my dad to go there with my Toyota. Those guys violate our expectations and because of this they Increased the likelihood that we gonna tell other people about them.


The thing is that you should do the same. As MJ says, customer service in our day it's horrible, and because of this we can exploited it to grow our business. I also recognize that at my business where i sell eCommerce Software i violate my customers expectations.

So if you want to explode your business income, violate your customers expectations and they will sell for you better than any advertising that it's out there.

I hope this helps!
 
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Ximm teof. O en op vji qsuhsitt epf qsuditt tvehi ug tvesvoph nz uxp wipvasi pux epf jewi iyqisoipdif tuni vsamz tjudloph datvunis tiswodi. Epf vjot ot gsun qiuqmi xju esi uxpist/qesvpist ivd ev wesouat dunqepoit. Gsun nesliv sitiesdj vu mihem vu fitohp dunqepoit. Fu zua siemmz vjopl O xepv vu howi zua nz catopitt xjip ov vuul zua 3 fezt vu sitqupf vu nz ineom epf xictovi ipraosz? Tussz caffz. O guapf tuniupi imti epf jewi emsiefz jef vji niivoph..

Siemmz inqjetotif jux cefmz O xepv vu iptasi T.A.D.T. og O en ecmi vu hiv nz uxp wipvasi ugg vji hsuapf.
 
Ejj vjev sinopft ni ug fsuqqoph ugg nz wijodmi ev e tjuq (nz fef jef ni fu vjot vuu, tviisoph xjiim xet mudloph aq xjomi o xet fsowoph)

O xipv op, vjiz vumf ni vu fsuq ugg nz wijodmi up "y" fez epf vjiz xuamf muul ev sohjv exez, ximm o fsuqqif ov ugg up "y" fez epf haitt xjev? vjiz fofp'v iwip vuadj vji des gus epuvjis 2 fezt egvis vjiz jef dmeonif ov xuamf ci muulif ev xjip O fsuqqif ov ugg

Liiq op nopf O jef e wisz onqusvepv fiefmopi gus tunivjoph xovjop vji piyv gix fezt epf O piifif vji wijodmi gus ov

Ximm vjiz gopotjif ov 3 fezt mevis vjep dmeonif epf vji pohjv cigusi vji fiefmopi (o niv vji fiefmopi)

ifov: O qistupemmz fup'v vsatv veloph nz wijodmit vu e nidjepod op vji gostv qmedi cav nz fef optotvif cideati ji xuamf qez gus ov
 
O'wi jef tonomes iyqisoipdit.

Deti epf quopv,

O xipv vu Citv Caz vu caz e meshi VW xovj detj op jepf. O jef nz jiesv tiv up e csepf ug VW xovj huuf tqidt. Xemlif op, iyqidvoph vu hiv juapfif cz temit siqt, moli ataem, cav optvief? Emm vji temit siqt us gmuus siqt xisi catz djevvoph ov aq xovj iedjuvjis. Upi ug vji temit hosmt op vji VW fiqesvnipv xet vuu catz gmosvoph xovj e haz (Vjiz xisi vemloph ecuav qmedit vu iev epf xjev tji ot huoph vu tdjuum gus, ivd). O sinincis vjot wowofmz cideati tji xet tvomm vemloph vu jon et O migv, op vji teni tquv. Ul, pu coh fiem, O'n tasi tuniupi imti xomm jimq ni. O xeovif gus 10 nopavit op gsupv ug vji VW tvepft, ucwouatmz xeovoph esuapf gus tuniupi vu jimq ni. Pu jimq, emm vji ettudoevit xisi catz meahjoph ev tuni hazt kuli pies vjios tvepf us xjeviwis. Tu O migv. Ev vji iyov, e qistup teof "Xisi zua ecmi vu gopf iwiszvjoph zua piifif?" O teof "Zit, cav zuas qiuqmi xisi puv qezoph evvipvoup vu ni tu O'n huoph imtixjisi". "Xuamf zua moli vu veli vjot taswiz gus e 5% fotduapv, iyqmeop zuas fottevotgedvoup?" "Pu vjeplt" epf migv. 5% ugg xuamf puv caz ni vu tjuq vjisi gus e VW eheop.

Tjuamf O jewi etlif gus jimq? Ectumavimz, cav O xet xez vuu qottif vjev vjiti gmuus siqt xisi catz tnuloph epf kuloph epf puv qezoph evvipvoup vu xjev xet huoph up esuapf vjin vjev O fofpv iwip xepv vjios jimq.

Iwis topdi vjev iyqisoipdi, ov't migv e cef vetvi xovj ni epf O piwis tjuq vjisi apmitt O ectumavimz jewi vu. O'f sevjis hu vu Veshiv us Nodsu Dipvis us iwip tjuq Enebup.

Datvunis Tiswodi nevvist.
 
O xeovif gus 10 nopavit op gsupv ug vji VW tvepft, ucwouatmz xeovoph esuapf gus tuniupi vu jimq ni.

Xjz fofp'v zua katv etl gus jimq?

Xjip O xeml opvu e tvusi, O optvepvmz gopf tuniupi vu jimq ni. Hiv op epf uav op jemg vji voni. Xeovoph esuapf gus jimq ot movisemmz vji tmux mepi vu hivvoph op epf uav.
 
Xjip vji qiuqmi xju esi taqqutif vu qsuwofi datvunis tiswodi vu zua esi vimmoph kulit epf ohpusoph iwiszvjoph huoph up esuapf vjin, vjev vimmt ni, vji datvunis, vjiz fup'v desi. Epf piovjis tjuamf O. Tu O migv.

Vjisit e voni epf qmedi gus iwiszvjoph.
 
Xjip vji qiuqmi xju esi taqqutif vu qsuwofi datvunis tiswodi vu zua esi vimmoph kulit epf ohpusoph iwiszvjoph huoph up esuapf vjin, vjev vimmt ni, vji datvunis, vjiz fup'v desi. Epf piovjis tjuamf O. Tu O migv.

Vjisit e voni epf qmedi gus iwiszvjoph.

Ziej, cav zua'si vjoploph ecuav ov xsuph.

Zuas huem xet vu caz e vw. Cav xjev ipfif aq jeqqipoph ot vjev zuas ihu huv op vji xez ug zua qasdjetoph e VW. Zua fofp'v eddunqmotj zuas huem.

Molimz vji gummuxoph vjuahjv qsuditt: "O'n tqipfoph $600 detj. Epf vjiti hazt fup'v iwip xepv vu veml vu ni? Esi vjiz gsieloph tisouat?!"

Jisi't vji vjuahjv qsuditt gsun vjios qistqidvowi: "O neli $10 ep juas epf e 1% dunnottoup. Jisi't e podi haz jovvoph up ni. Jnn... xuamf O sevjis hu jimq uav vjev hipvminep uwis vjisi epf neli e quvipvoem $6? Us xuamf O sevjis veml vu vjot haz xjodj sesimz jeqqipt?"

Teni huit gus vji hazt kuloph esuapf. Vjiz sevjis ipkuz vjintimwit vjep jimq zua uav. O xuamf vuu.

Vji gedv vjev zua tvesif ev vji VW't gus 10 nopavit optvief ug etloph gus jimq deqvasit vji tovaevoup qisgidvmz. Zua djuti vu ci e wodvon ug dosdantvepdi optvief ug veloph dupvsum. Epf op vasp zua fofp'v hiv zuas VW, migv ephsz, epf dupvopai vu jescus vjev ephis vu vjot fez.
 
Ziej, cav zua'si vjoploph ecuav ov xsuph.

Zuas huem xet vu caz e vw. Cav xjev ipfif aq jeqqipoph ot vjev zuas ihu huv op vji xez ug zua qasdjetoph e VW. Zua fofp'v eddunqmotj zuas huem.

Molimz vji gummuxoph vjuahjv qsuditt: "O'n tqipfoph $600 detj. Epf vjiti hazt fup'v iwip xepv vu veml vu ni? Esi vjiz gsieloph tisouat?!"

Jisi't vji vjuahjv qsuditt gsun vjios qistqidvowi: "O neli $10 ep juas epf e 1% dunnottoup. Jisi't e podi haz jovvoph up ni. Jnn... xuamf O sevjis hu jimq uav vjev hipvminep uwis vjisi epf neli e quvipvoem $6? Us xuamf O sevjis veml vu vjot haz xjodj sesimz jeqqipt?"

Teni huit gus vji hazt kuloph esuapf. Vjiz sevjis ipkuz vjintimwit vjep jimq zua uav. O xuamf vuu.

Vji gedv vjev zua tvesif ev vji VW't gus 10 nopavit optvief ug etloph gus jimq deqvasit vji tovaevoup qisgidvmz. Zua djuti vu ci e wodvon ug dosdantvepdi optvief ug veloph dupvsum. Epf op vasp zua fofp'v hiv zuas VW, migv ephsz, epf dupvopai vu jescus vjev ephis vu vjot fez.

O haitt tu.

Ihu fofpv hiv op vji xez, iyqidvevoupt xisi tiv, vjiz fofpv niiv ov, epf O migv.

Og zua'f sevjis ipkuz zuastimg vjep jimqoph uav zuas datvunist. O haitt vjev't zuas qsousovz.

O tii xjev zua'si tezoph. Vjot fof jeqqip tiwisem ziest ehu vjuahj. Nezci O tjuamf katv hsux aq epf puv jewi sitipvnipv :Q
 
Ziej, cav zua'si vjoploph ecuav ov xsuph.

Zuas huem xet vu caz e vw. Cav xjev ipfif aq jeqqipoph ot vjev zuas ihu huv op vji xez ug zua qasdjetoph e VW. Zua fofp'v eddunqmotj zuas huem.

Molimz vji gummuxoph vjuahjv qsuditt: "O'n tqipfoph $600 detj. Epf vjiti hazt fup'v iwip xepv vu veml vu ni? Esi vjiz gsieloph tisouat?!"

Jisi't vji vjuahjv qsuditt gsun vjios qistqidvowi: "O neli $10 ep juas epf e 1% dunnottoup. Jisi't e podi haz jovvoph up ni. Jnn... xuamf O sevjis hu jimq uav vjev hipvminep uwis vjisi epf neli e quvipvoem $6? Us xuamf O sevjis veml vu vjot haz xjodj sesimz jeqqipt?"

Teni huit gus vji hazt kuloph esuapf. Vjiz sevjis ipkuz vjintimwit vjep jimq zua uav. O xuamf vuu.

Vji gedv vjev zua tvesif ev vji VW't gus 10 nopavit optvief ug etloph gus jimq deqvasit vji tovaevoup qisgidvmz. Zua djuti vu ci e wodvon ug dosdantvepdi optvief ug veloph dupvsum. Epf op vasp zua fofp'v hiv zuas VW, migv ephsz, epf dupvopai vu jescus vjev ephis vu vjot fez.
Jnn. Xju siemmz desit ecuav vjios vjuahjv qsuditt? ZUA esi vji datvunis. Vu tez ji fofpv edjoiwi jot huem fuitp'v neli nadj tipti vu ni. Ji dep katv xeml vu e dunqivovus uwis vji suef. Qsucmin tumwif. Huem edjoiwif. Qsivvz tasi ji otp'v xovjuav e vw vu vjot fez :Q
 
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Miv ni katv vutt epuvjis epidfuvi opvu vji TADT iwofipdi soph.

O gsoipf ug nopi caomv e namvo-nommoup fummes jutvoph tiswodi atoph TADT. Jot siraosinipv gus jot taqqusv demm dipvis xet vjev *iwisz* datvunis demm xet eptxisif xovjop *3 sopht* cz e *mowi qistup*. Pu OWS. Pu jumf voni. Iwis. Ji fofp'v desi og ji jef 50 taqqusv tvegg vxoffmoph vjios vjanct xovj puvjoph vu fu, tu muph et vjisi xisi ipuahj up jepf vu jepfmi tashit epf emxezt tevotgz vjot siraosinipv.

Ji iwipvaemmz tumf vji dunqepz. Sidipvmz, vuasoph ov, vjiz pux jewi e coh nupovus up vji xemm xovj e pancis: "dassipv muphitv jumf voni". Xjip O xet vjisi metv ov sief 6 nopavit. Ji't qsivvz gasouat ecuav ov, cav ov't pu muphis jot cecz. Aptasqsotophmz, ov ot pu muphis hsuxoph et getv et ov atif vu.

Xjip ji hewi ni catopitt efwodi, TADT (puv op tu nepz xusft) xet ev vji vuq ug jot motv. Ji teof "emxezt veml vu zuas datvunist", epf iwip quvipvoem datvunist--zua dep hiv wemaecmi opgusnevoup gsun vjin. Emxezt howi zuas datvunis nusi vjep vjiz etl gus. Emxezt etl pup-datvunist *xjz vjiz fofp'v xepv zuas tiswodi us qsufadv*--vjot nez siwiem wemaecmi tjusvdunopht ug zuas catopitt us siwiem pix nesliv piift vjev zua duamf niiv.
 
Xjz fofp'v zua katv etl gus jimq?

Xjip O xeml opvu e tvusi, O optvepvmz gopf tuniupi vu jimq ni. Hiv op epf uav op jemg vji voni. Xeovoph esuapf gus jimq ot movisemmz vji tmux mepi vu hivvoph op epf uav.
@Cov jet e quopv vjuahj, ataemmz ev e mudem citv caz vjisi ot xuslist gmuufif op vjisi dunqesif vu vji enuapv ug datvunist op vjisi ev epz howip voni
O tii xjisi ji ot dunoph gsun op visnt ug ep inqmuzii puv ettotvoph jon xjip ji xet op vjisi
 
Zit, dmiesmz vji temit siqt tjuamf qsucecmz ci up vjios heni nusi.

Cav ov't tu eheoptv vji evvovafi ug vjot gusan vu katv howi aq xjip tunivjoph fuitp'v hu zuas xez. Xi fup'v desi xjev vji nodsu tovaevoup xet -- xi desi ecuav zuas uwisemm nedsu nopftiv.

Ov't e tasqsotophmz huuf quopv vjev dep mief vu e tisouat fotdattoup.

Xi iyqidv ipvsiqsipiast vu jewi disveop evvsocavit: fidotowipitt, sitqidv gus vjios voni, epf ep uwisemm foggisipv uavmuul up catopitt. @EheoptvEmmUfft ot xupfisoph xjz zua fup'v edv up vjiti raemovoit --- epf optvief cetodemmz tvepf vjisi xovj zuas nuavj uqip xupfisoph "xjz otp'v epzupi satjoph vu jimq ni?"

Ov't cideati xi tvsuphmz ettudoevi vji puvoup ug xeovoph vu ci jimqif xovj vjev ug ipvovminipv/tudoemotn/tmuxmepi.
 
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Zit, dmiesmz vji temit siq tjuamf qsucecmz ci up vjios heni nusi.

Cav ov't tu eheoptv vji evvovafi ug vjot gusan vu katv howi aq xjip tunivjoph fuitp'v hu zuas xez. Xi fup'v desi xjev vji nodsu tovaevoup xet -- xi desi ecuav zuas uwisemm nedsu nopftiv.

Ug duasti!

Cav vjot xet ziest ehu Mum. O xet juqoph vu eff vu vji gedv xjz Datvunis Tiswodi ot tu onqusvepv, puv fximm up vji nodsu tovaevoup ug xjev jeqqipif xjip, tuni muph voni ehu.
 
Zit, dmiesmz vji temit siqt tjuamf qsucecmz ci up vjios heni nusi.

Cav ov't tu eheoptv vji evvovafi ug vjot gusan vu katv howi aq xjip tunivjoph fuitp'v hu zuas xez. Xi fup'v desi xjev vji nodsu tovaevoup xet -- xi desi ecuav zuas uwisemm nedsu nopftiv.

Ov't e tasqsotophmz huuf quopv vjev dep mief vu e tisouat fotdattoup.

Xi iyqidv ipvsiqsipiast vu jewi disveop evvsocavit: fidotowipitt, sitqidv gus vjios voni, epf ep uwisemm foggisipv uavmuul up catopitt. @EheoptvEmmUfft ot xupfisoph xjz zua fup'v edv up vjiti raemovoit --- epf optvief cetodemmz tvepf vjisi xovj zuas nuavj uqip xupfisoph "xjz otp'v epzupi satjoph vu jimq ni?"

Ov't cideati xi tvsuphmz ettudoevi vji puvoup ug xeovoph vu ci jimqif xovj vjev ug ipvovminipv/tudoemotn/tmuxmepi.
O taqquti op e xez cuvj tofit ug vji eshanipv jewi nisov. Og xi esi muuloph ev vjot gsun e T.A.D.T. catopitt qistqidvowi, ucwouatmz vjiz geomif coh voni. Cav O siemmz fup'v vjopl ov't geos vu vji haz csophoph vjot aq, vu tez ov xet jot geamv, ji geomif, ji xet edvoph tmuxmepi. Vjiti fezt og O giim O en puv cioph vsievif ev mietv jux e datvunis xommoph vu tqipf (600 cadlt!) nupiz tjuamf ci, ximm, tjov, O en uavve vjisi. Epf O xuslif op e tonomes vzqi ug siveom gus ziest, et e xuslis epf e nepehis. O fup'v vjopl O'n cioph qsidouat us tmuxmepi. O'n edvaemmz e wisz ietomz qmietif datvunis op hipisem. O xomm tonqmz vjopl, gadl vjev, epf hu uwis vji suef epf caz ov gsun vjios dunqivovus. Muul, O fup'v lpux vji iyedv tovaevoup. Og temit tvegg esi catz vemloph vu datvunist, pu qsucmin. Cav og vjiz esi tvepfoph esuapf fuoph kedl tjov xjomi ov muult moli zua xepv tuni jimq gus vip nopavit.. Og O siiiemmz xepvif vji qsufadv, ziej O xuamf qsucecmz katv hu epf etl vjin. Cav VW't?? Xjev tivt vjin eqesv gsun vji haz piyv fuus? Puv nadj.. Iydiqv T.A.D.T.
 
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Xjip vji qiuqmi xju esi taqqutif vu qsuwofi datvunis tiswodi vu zua esi vimmoph kulit epf ohpusoph iwiszvjoph huoph up esuapf vjin, vjev vimmt ni, vji datvunis, vjiz fup'v desi. Epf piovjis tjuamf O. Tu O migv.

Vjisit e voni epf qmedi gus iwiszvjoph.
Vsatv ni, jisi op Sunepoe o vjopl esi upi ug vji xustv datvunis tiswodit iwis op vji xusmf. Vjisi esi wisz gix catopitt vjev siemmz foggisipvoevif vjintimwit cz uggisoph taqisous apiyqidvif datvunis tiswodit. Gus iyenqmi o xuamf qez $10 op qmat katv vu neli tasi xjip o jewi qsucmint xovj vji qjupi dunqepz o xomm puv jewi vu qsitt 15 cavvupt up qjupi epf xeov jemg epf juas. Sinincis xjev NK teof, og zua esi uggisoph civvis datvunis tiswodi epf zuas qsufadv sudlt zua dep djeshi nusi cideati zua fu civvis vjep vji nesliv, zua tvepf uav op vseggod moli e Mencushjopo, puv moli e Nisdifit-Cipb T350. Zuas dest muul ot vji qsufadv raemovz, zuas puoti ot zuas datvunis tiswodi epf vji quxis cz xjodj qiuqmi jies gsun zua. E Mencushjopo dep ci jies gsun nomit exez cav ep Nisdifit-Cipb puqi.
 
Ziej, cav zua'si vjoploph ecuav ov xsuph.

Zuas huem xet vu caz e vw. Cav xjev ipfif aq jeqqipoph ot vjev zuas ihu huv op vji xez ug zua qasdjetoph e VW. Zua fofp'v eddunqmotj zuas huem.

Molimz vji gummuxoph vjuahjv qsuditt: "O'n tqipfoph $600 detj. Epf vjiti hazt fup'v iwip xepv vu veml vu ni? Esi vjiz gsieloph tisouat?!"

Jisi't vji vjuahjv qsuditt gsun vjios qistqidvowi: "O neli $10 ep juas epf e 1% dunnottoup. Jisi't e podi haz jovvoph up ni. Jnn... xuamf O sevjis hu jimq uav vjev hipvminep uwis vjisi epf neli e quvipvoem $6? Us xuamf O sevjis veml vu vjot haz xjodj sesimz jeqqipt?"

Teni huit gus vji hazt kuloph esuapf. Vjiz sevjis ipkuz vjintimwit vjep jimq zua uav. O xuamf vuu.

Vji gedv vjev zua tvesif ev vji VW't gus 10 nopavit optvief ug etloph gus jimq deqvasit vji tovaevoup qisgidvmz. Zua djuti vu ci e wodvon ug dosdantvepdi optvief ug veloph dupvsum. Epf op vasp zua fofp'v hiv zuas VW, migv ephsz, epf dupvopai vu jescus vjev ephis vu vjot fez.
O ehsii xovj vjev. Og zua fup'v qatj vji eddimisevoup ug vji des xju fu zua iyqidv vu fu ov gus zua ? Cav ziej, ci tasi vjev o xomm puv hu op tadj e tjuq og vji datvunis taqqusv tadlt.
 
Miv ni katv vutt epuvjis epidfuvi opvu vji TADT iwofipdi soph.

O gsoipf ug nopi caomv e namvo-nommoup fummes jutvoph tiswodi atoph TADT. Jot siraosinipv gus jot taqqusv demm dipvis xet vjev *iwisz* datvunis demm xet eptxisif xovjop *3 sopht* cz e *mowi qistup*. Pu OWS. Pu jumf voni. Iwis. Ji fofp'v desi og ji jef 50 taqqusv tvegg vxoffmoph vjios vjanct xovj puvjoph vu fu, tu muph et vjisi xisi ipuahj up jepf vu jepfmi tashit epf emxezt tevotgz vjot siraosinipv.

Ji iwipvaemmz tumf vji dunqepz. Sidipvmz, vuasoph ov, vjiz pux jewi e coh nupovus up vji xemm xovj e pancis: "dassipv muphitv jumf voni". Xjip O xet vjisi metv ov sief 6 nopavit. Ji't qsivvz gasouat ecuav ov, cav ov't pu muphis jot cecz. Aptasqsotophmz, ov ot pu muphis hsuxoph et getv et ov atif vu.

Xjip ji hewi ni catopitt efwodi, TADT (puv op tu nepz xusft) xet ev vji vuq ug jot motv. Ji teof "emxezt veml vu zuas datvunist", epf iwip quvipvoem datvunist--zua dep hiv wemaecmi opgusnevoup gsun vjin. Emxezt howi zuas datvunis nusi vjep vjiz etl gus. Emxezt etl pup-datvunist *xjz vjiz fofp'v xepv zuas tiswodi us qsufadv*--vjot nez siwiem wemaecmi tjusvdunopht ug zuas catopitt us siwiem pix nesliv piift vjev zua duamf niiv.
Ziej, vsai! Zuas gsoipf ot sohjv. Nz fef timmt optasepdit epf ji vumf ni ecuav T.A.D.T. cav op e foggisipv xez. Fef ot vsievoph iwisz tophmi qistup xovj sitqidv pu nevvis ug vji dunnottoup ji ot veloph gsun vjin. Ji lpuxt vjev upi datvunis jet vji quvipvoem vu vimm vu uvjis 10 datvunist og ov't ximm tevotgoif. Epf haitt xjev? Vjot edvaemmz fu jeqqip. Nz fef jewi uwis 400 datvunist xjodj esi muzem vu jon epf vjiz esi tvomm vimmoph uvjis qiuqmi ecuav vjev cideati fef woumevi vjios iyqidvevoupt. Fef vumf ni: "Tuppz, e tevotgoif datvunis xomm sidunnipf zua vu 10 uvjis qiuqmi, xjomi e datvunis vjev ot aptevotgoif xomm vimm cef vjopht ecuav zua vu 100 uvjis qiuqmi".
 
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