If a landing page would still help get results even if I am not selling it myself, I would most likely go with wordpress or this infusionsoft service you mentioned..if you're anything like me and haven't come to this from being a developer/programmer, i started using Wordpress which when i get stuck i found a really good freelancer in the Phillipeans who i use, more than happy to PM you his contact details. There are lot's of great wordpress plug ins for this lead gen purpose here are a few to check out:
There are simpler ways to build a landing page using services like Wix - i can't comment as haven't used it myself.
- OptinMonster OptinMonster is a WordPress plugin that converts website visitors into subscribers and customers. ...
- LeadBoxer ...
- Hello Bar
- OptinSkin (
- Scroll Triggered Boxes
- WordPress Call to Action
I do want to recommend Infusionsoft - this could be later on down the track for you or if you want to invest in it now it could be a huge kickstarter. It will build the landing pages there for you also once connected to a website. I've started to use it myself and it has already paid for it self 10x by helping me land a business process digitization gig and i haven't started marketing with it yet. Just it's possibilities helped me develop more solutions for the businesses i was already working with. Their onboarding process is great, you get partnered up with a coach who walks you through the set up and the coaching sessions themselves have tought me so much more.
Hope there's something useful in there for ya) Good luck with the hussle
Would a landing page still be useful if I don't plan on manufacturing the product myself? The product is something that needs to be mass produced and tradesmen here would expect to buy it from electrical retailers...It would be sold in boxes of 10-20 units.
I could use the landing page just to create awareness of the product and maybe link it to the people selling it once I reach that stage..
Sounds legendary. Can you PM me the details for your freelancer - I have some work for him.I'd say it could be useful still, that landing page could be further developed down the track, you can create little posts such as "5 things you can do to make "task" 20 minutes quicker, giving you 5 hours back at the end of the week, and one of the 5 tips is your product.
Later on if you're going down the path of licensing or getting big retailers to sell it. The product can still have it's own original website which will have all the info, tips, tricks and LINK to those retail shops if you don't want to do any online sales yourself.
The data captured by the page would be very useful to demonstate to those retailers on how much volume you're getting just through the website as well as any future potential investors you might want to seek. you'll have data to present to them as well as your story and pitch of the product.
I will definitely shoot for both then mate! I'll do up a page like the one for Paint Brush Cover!While I agree that you would want to sell this to tradesmen through a supply house, I also believe that this would be an excellent product to sell online as well. There are a large amount of do-it-yourselfers that would find this product to solve a problem for them as well.
Update:Since things are starting to take off and the speed is building up, I am going to outline everything I have done up until now for anyone interested in following along and is unsure how I got to this point.
February 2017 ~ I begin work in the Electrical Industry and within the first week find a problem in need of solving - I begin research and drawing up solutions that night in my invention journal.
March 2017 ~ I have designed a solution and have pages of notes and diagrams - but I convinced myself that I am not smart enough and there is too much to learn in order to execute my product. So I put the notebook away and go back to being normal.
April 2017 ~ Wake up one morning with a fire under my a$$ and I no longer give a f*ck if I fail or how hard it will be. I get feedback on my product that same day, start thinking up what I am going to do, and then bang - lazer focus and tunnel vision hits me. Within a week I have an Aerospace Engineer working on the design and communicating with me daily as we work towards the first prototype and keeping costs down, and I am currently in the process of hiring a freelance web developer to create a sales page that will build some awareness and give me some useful feedback from the real world.
17/04/12 ~ Freelancer is hired and designs are being drawn up for sales/landing page. IDR is underway with the Engineer.
I have the design of a product I have developed within the Electrical Industry. Engineering drawings are currently being developed for manufacturing and I am about to move on to the second half of the battle.
There is nothing else like my product yet - it is a simple innovation that solves a very annoying problem for many electricians. I have got feedback from people in the industry with 40+ yrs experience and they have seen nothing like it and love it. I jumped on the idea a couple months ago and have been working problems out of the design since, and I am just about finished.
I am not too worried about failure and don't mind if I lose all my money if it does not work - I will simply move on to the next project and re-build. But any advice would be really helpful on the next steps, because I am planning on going all in and doing whatever I can to get it into the hands of the people who will use it.
Regardless of if it works or not, I will outline the whole execution from start to finish and analyse what I did for anyone who is interested in learning about taking an idea from your mind and putting it into the hands of customers.
If education and awareness are going to be big subjects since it's a new product. You can start this now to capture the people who experience the problem your product solves. Something as simple and can be put up in half a day is a single landing page that asks the question "do you get frustrated when...Do you hate it when...Do you wish there was a better way of doing...and ask them for their email to receive updates of this product that's about to launch and it will fix their problem - the one they gave you an email for to know when it's ready as clearly they can't keep living with the problem.
This will start building your audiance and early odopters, so when you do launch you can have some supporters spreading the good news. As well as build confidence having a virtual line forming outside your shop while you're building something.
You can then run facebook/instagram ads which will take people to that single page and test out different ways to market it. It's never to early to start getting a team of supporters.
From my past product developments, i learnt too late that "build it to see what happens" always worked, i got to see what happened. In that case it was that i built something i though was perfect but no one knew about or wanted to use it and when all the money is dry, it's hard to do marketing cause at that stage i needed to find something to pay the bills with and that project got left behind with lost confidence that people would use it and it could pay my bills and take of to the fastlane.
As i've read both pages of your thread, i agree, you should make a presentation online (Website/Facebook/IG) whether yourself in front of the camera showing how it works or just by making a presentation video on social media, you just have to target the electricians on facebook and it will help you, but be sure to show what's they need to see, make it short but powerful and add a link to buy it.11-10-17
~ They have agreed to bring the product to market. We are now moving on and working on the next step.
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