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So here's a brilliant marketing idea I heard someone suggest at a marketing seminar that blew me away.
Let's say for example you sell info to the Forex market. If you're in that market you know that finding customers can be very expensive so here's how to find laser focused buys using Amazon.
- First go to Amazon and look at some of the best selling books on Forex. Make a list and find out who the publishers are.
- Next contact the publishers directly and ask what quantity of books you have to buy to get a discount.
- Set up a sellers account on Amazon. As you will see with just about any book sold on Amazon they will have their price and then you will see there will be others selling the same books, sometimes for less than Amazon - that's your hook.
- Sell the books on Amazon for less than Amazon. Dumb right? You would never ever make any money doing that - as a matter fact you might lose money.
Here's the Secret:
- The point of selling the books isn't to make money off the books, it's to build a mailing list and include sales materials about your products in the envelope when you mail the book. You know for a fact that if someone that bought a book on Forex is wanting to learn more and likely to buy other Forex related products.
Hope that helps.
Let's say for example you sell info to the Forex market. If you're in that market you know that finding customers can be very expensive so here's how to find laser focused buys using Amazon.
- First go to Amazon and look at some of the best selling books on Forex. Make a list and find out who the publishers are.
- Next contact the publishers directly and ask what quantity of books you have to buy to get a discount.
- Set up a sellers account on Amazon. As you will see with just about any book sold on Amazon they will have their price and then you will see there will be others selling the same books, sometimes for less than Amazon - that's your hook.
- Sell the books on Amazon for less than Amazon. Dumb right? You would never ever make any money doing that - as a matter fact you might lose money.
Here's the Secret:
- The point of selling the books isn't to make money off the books, it's to build a mailing list and include sales materials about your products in the envelope when you mail the book. You know for a fact that if someone that bought a book on Forex is wanting to learn more and likely to buy other Forex related products.
Hope that helps.
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