The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Time to pivot

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

MTEE1985

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 12, 2018
654
2,683
652
Arizona
My wife and I have a jewelry e-commerce store that has stagnated, presumably due to the MASSIVE amount of similar stores.

We have been exploring subscription options that are different than the other ones out there, branching out into a more niche focused than just “jewelry” or maybe just time to close up that shop and pursue other ventures.

Any and all thoughts, ideas etc would be greatly appreciated!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Arun Siva

aspiring 大君 of the bourgeoisie
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Aug 31, 2016
1,195
2,046
568
Bergen
branching out into a more niche focused than just “jewelry

This may be your best bet. Have you thought of any other areas to pair with your niche?
 

MTEE1985

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 12, 2018
654
2,683
652
Arizona
Thanks for your thoughts!

I should’ve specified narrowing our focus in the market. Lately many sales have come from people who aren’t using a discount code that is clearly available to them.

These full price sales have been on very unique products so our thought is increasing that focus, less inventory, more unique. Playing the “how low can you go” game is just painful.

My other idea was looking into a subscription service offering complementary products (statement necklace matched with earrings matched with bracelet for example) vs. current services that just seem to send out random items.
 

Sponsored Offers

MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
We're going to be starting soon, in 1 hour! Everyone else who wants to join us for the ride...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
@Fox It's same with me Did both quiz and application but as yet no automatic confirmation, just...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I have a long weekend off work.. bought your "Start a Freelance Business: Take Back Your...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom