I just sent out my first email blast this morning, directly to business owners using a targeted list. Now, mind you, I'm starting relatively small, only 400 recipients...so this is sort of a trial balloon. But I'm curious as to experiences other folks have had...particularly on a cold introduction.
I've been considering direct mail, but it's expensive, and I'd like to not only test my sales copy, but also hopefully get a client or two to fund such campaigns.
My target audience is small business owners...what would you guys suggest for reaching them? Anyone have any experience reaching people on LinkedIn?
I've been considering direct mail, but it's expensive, and I'd like to not only test my sales copy, but also hopefully get a client or two to fund such campaigns.
My target audience is small business owners...what would you guys suggest for reaching them? Anyone have any experience reaching people on LinkedIn?
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