This single idea changed my view on facebook completely

[Gale4rc]

Once someone fans your page, they are YOURS.

I used to think about Facebook as a way to send users to your site and potentially convert them there ASAP.

What i've learned: They are now YOUR fans. Your goal should be to getting them to fall in love with your brand and delivering true value in content. After they love your business, then you get business.

The content you post should be looked at as hard as you looked at your product. It has to solve a need that they have and deliver value for them to become super fans.

 

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