The MindFrame Loophole: How To Make Any Offer Irresistible…

[Evelio]

The MindFrame Loophole: How To Make Any Offer Irresistible…​

Let's play a little game in the sunscreen aisle…

There are two options on the shelf:

One bottle says: "Blocks 90% of UV rays".

The second bottle says: "Allows Only 10% of UV rays to sneak through."

They both say the same thing but feel different.

The first sounds like a superhero cape for your skin, and the other?

Kinda like leaving your back door unlocked. Weird, huh?

This is called the Marketing MindFrame Loophole (or Framing Effect).

In the world of selling, it's not just what you say; it's how you say it.

Your words can make your product sound like a MUST-HAVE or a no-thank-you…

For example: framing a price as a small daily expense ("Less than the cost of a coffee a day") rather than a lump sum can make it seem more affordable.

Next time you're putting out an ad or talking about your product, remember…

It's not just what you're selling; it's how you make them FEEL about it.

Frame it in an irresistible way, and watch them line up!

Let’s look at an example of a company that used this to become #1 in their market.

But before we do that, here is the marketing tool of the week:

Case Study: How Subway Used The Marketing MindFrame Loophole To Dominate The Subs Market.​

Most sub shops talk about, "Our subs are yummy!" or "We've got the best ingredients!"

Yawn, right?

But then came Subway with their game-changing "Eat Fresh" mantra.

Subway played it smart with the Marketing MindFrame Loophole.

Their "Eat Fresh" campaign wasn't just about subs; it was a health revolution in a bun.

They took a simple sub and framed it as your ticket to healthy eating.

Genius!

Instead of the same old "fast and convenient" angle, Subway made its subs the poster child for fresh, wholesome eats.

This was a magnet for folks dodging the usual greasy fast food but still needing a quick bite.

What Subway did was switch the script.

It wasn't just about grabbing a sub anymore; it was about making a healthier choice without wasting time.

So, what's the lesson here?

It's not just what you're selling; it's about spinning it into something your customer craves.

Subway turned a regular sub into a healthy lifestyle choice.

And guess what? People ate it up (pun intended)!

Keep this marketing loophole in mind next time you're brainstorming your marketing strategy.

It's all about the frame!

Until next time, keep rocking the marketing world!

Evelio

 

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[kr8nt]

Thank you for writing this!

Would you be able to share a source or give a hint where to look to find more about this specific trick and maybe some other similar ones too?

 

[Lex DeVille]

Thank you for writing this!

Would you be able to share a source or give a hint where to look to find more about this specific trick and maybe some other similar ones too?

Amazon.com

It's called framing or reframing depending on context It's been around since the 70s. For similar tricks, read Bandler's other books. Or just ask the forum AI about NLP.

 

[kr8nt]

Amazon.com

It's called framing or reframing depending on context It's been around since the 70s. For similar tricks, read Bandler's other books. Or just ask the forum AI about NLP.

Thank you for the suggestion, will check out this one and his other books too!

Have you personally tried using tricks like these when selling online? Is this as effective digitally as it seems to be in physical selling?

 

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[Evelio]

Thank you for writing this!

Would you be able to share a source or give a hint where to look to find more about this specific trick and maybe some other similar ones too?

That one is called the Reframing effect in psychology terms.

I’m a geek when it comes to marketing psychology when it comes to selling online lol

There are thousands of biases and examples of people using these psychology effects in digital marketing.

I write a newsletter about these types of psychology hacks for marketing and have been studying/using them for over 15 years.

Not sure what the rules are on posting links but you can probably find a lot of information on this particular one by searching for the reframing effect…

then just think about how it relates to marketing.

Marketing is mostly psychology of the masses.

Glad you enjoyed it.

I’ll post another one today.

 

[Awakened2022]

I’ll post another one today.

Waiting patiently.

 

[DonyaSze]

The MindFrame Loophole: How To Make Any Offer Irresistible…​

Let's play a little game in the sunscreen aisle…

There are two options on the shelf:

One bottle says: "Blocks 90% of UV rays".

The second bottle says: "Allows Only 10% of UV rays to sneak through."

They both say the same thing but feel different.

The first sounds like a superhero cape for your skin, and the other?

Kinda like leaving your back door unlocked. Weird, huh?

This is called the Marketing MindFrame Loophole (or Framing Effect).

In the world of selling, it's not just what you say; it's how you say it.

Your words can make your product sound like a MUST-HAVE or a no-thank-you…

For example: framing a price as a small daily expense ("Less than the cost of a coffee a day") rather than a lump sum can make it seem more affordable.

Next time you're putting out an ad or talking about your product, remember…

It's not just what you're selling; it's how you make them FEEL about it.

Frame it in an irresistible way, and watch them line up!

Let’s look at an example of a company that used this to become #1 in their market.

But before we do that, here is the marketing tool of the week:

Case Study: How Subway Used The Marketing MindFrame Loophole To Dominate The Subs Market.​

Most sub shops talk about, "Our subs are yummy!" or "We've got the best ingredients!"

Yawn, right?

But then came Subway with their game-changing "Eat Fresh" mantra.

Subway played it smart with the Marketing MindFrame Loophole.

Their "Eat Fresh" campaign wasn't just about subs; it was a health revolution in a bun.

They took a simple sub and framed it as your ticket to healthy eating.

Genius!

Instead of the same old "fast and convenient" angle, Subway made its subs the poster child for fresh, wholesome eats.

This was a magnet for folks dodging the usual greasy fast food but still needing a quick bite.

What Subway did was switch the script.

It wasn't just about grabbing a sub anymore; it was about making a healthier choice without wasting time.

So, what's the lesson here?

It's not just what you're selling; it's about spinning it into something your customer craves.

Subway turned a regular sub into a healthy lifestyle choice.

And guess what? People ate it up (pun intended)!

Keep this marketing loophole in mind next time you're brainstorming your marketing strategy.

It's all about the frame!

Until next time, keep rocking the marketing world!

Evelio

This is really good advice!

 

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[Evelio]

Waiting patiently.

Just posted a new one. Hope you enjoy it.

 

[Evelio]

This is really good advice!

Thank you Donya! I love the feedback

 

[Nikkko]

Thanks a lot! I am researching about e-commerce and how to sell such products! I am amazed by your insight, and how you explained it! I will definitely use what I learned from here!

 

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[MJ DeMarco]

The media uses this to push an agenda and "narrative frame" as well.

Just to give you an example from real life...

4 vegans die climbing Mt. Everest. (That's the frame and wow, those poor emaciated vegans!)

What was left out?

6 other people also died, who just happen to be meat eaters.

The diet of the climbers is irrelevant.

But through framing, the agenda-driven "news" media makes it appear as if the climber's dietary lifestyle was responsible for their deaths.

Using the same concept, the headline could have also been "6 carnivores perish on Everest."

Likewise, 61% of Americans think Communism is bad economic system.

Great eh?

Not really as the other "frame" is 39% of Americans think it's great.