The MindFrame Loophole: How To Make Any Offer Irresistible…
Let's play a little game in the sunscreen aisle…
There are two options on the shelf:
One bottle says: "Blocks 90% of UV rays".
The second bottle says: "Allows Only 10% of UV rays to sneak through."
They both say the same thing but feel different.
The first sounds like a superhero cape for your skin, and the other?
Kinda like leaving your back door unlocked. Weird, huh?
This is called the Marketing MindFrame Loophole (or Framing Effect).
In the world of selling, it's not just what you say; it's how you say it.
Your words can make your product sound like a MUST-HAVE or a no-thank-you…
For example: framing a price as a small daily expense ("Less than the cost of a coffee a day") rather than a lump sum can make it seem more affordable.
Next time you're putting out an ad or talking about your product, remember…
It's not just what you're selling; it's how you make them FEEL about it.
Frame it in an irresistible way, and watch them line up!
Let’s look at an example of a company that used this to become #1 in their market.
But before we do that, here is the marketing tool of the week:
Case Study: How Subway Used The Marketing MindFrame Loophole To Dominate The Subs Market.
Most sub shops talk about, "Our subs are yummy!" or "We've got the best ingredients!"
Yawn, right?
But then came Subway with their game-changing "Eat Fresh" mantra.
Subway played it smart with the Marketing MindFrame Loophole.
Their "Eat Fresh" campaign wasn't just about subs; it was a health revolution in a bun.
They took a simple sub and framed it as your ticket to healthy eating.
Genius!
Instead of the same old "fast and convenient" angle, Subway made its subs the poster child for fresh, wholesome eats.
This was a magnet for folks dodging the usual greasy fast food but still needing a quick bite.
What Subway did was switch the script.
It wasn't just about grabbing a sub anymore; it was about making a healthier choice without wasting time.
So, what's the lesson here?
It's not just what you're selling; it's about spinning it into something your customer craves.
Subway turned a regular sub into a healthy lifestyle choice.
And guess what? People ate it up (pun intended)!
Keep this marketing loophole in mind next time you're brainstorming your marketing strategy.
It's all about the frame!
Until next time, keep rocking the marketing world!
Evelio
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