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WEB/DIGITAL The "Luck Struck" Progress Thread

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OP
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PEERless

Bronze Contributor
Jan 23, 2008
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FOUR MONTH UPDATE: $239
(Three copies sold in as many months)


My marketing spending dropped to zero, and so did my sales. Last week I sent free copies to some people who might do reviews or advertorials. I've been really unfocused...
 

mtnman

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FASTLANE INSIDER
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Oct 3, 2007
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I know the feeling.

So you gonna man up or what?
 

kurtyordy

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Aug 28, 2007
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I know the feeling.

So you gonna man up or what?
exactly!

There are three elements involved here:

The product
The person
The process

One or more of them is not converting. Are you going to dig deep and fix, or just let it go.

Business beats the crap out of you at times. You are looking at all the money you sunk in, all the money you thought you would make, and the reality of the money you have made. Put all that behind you and out of your mind.

Start fresh today. If you were hired by a company to manage this project, what would your next steps be? How would you move forward? Forget about the money you already invested. Remember you are moving forward only.

Once the bet is on the blackjack table, you cannot take it back. You can only play the hand you are dealt.

You have just been hired by luckstruck.inc. Today is day one of your career. What will you do? How will you make a difference?

IMHO- discover who would buy your product. Figure out who focuses on luck, who would want to change their luck, who believes luck controls them. Then figure out who the buyers are from this group. Then get out in front of them and let them run to you.
 
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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16 Week Update:
Total Sales: 31 Copies ($571)
Weekly Average: 1.9 Copies ($36)


I'm still hugely distracted from my plan, but sales have been steady -- mostly through Amazon, and mostly from my Facebook group. In the coming weeks, I intend to polish my affiliate program and do a direct mailing in the local market. I'll fill you in shortly.

I haven't forgotten about you, FLTM.
 

Gymjunkie

Silver Contributor
Speedway Pass
Jun 17, 2009
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Try some luck on self-improvement forums...

I can relate that it gets harder to do marketing as time progresses.. I should be marketing my blog like mad now but I have lost focus a bit too..
 
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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Gymjunkie: Good idea! I have found a few groups and fora on which I need to have a presence.
 

Cowxq

New Contributor
Mar 13, 2008
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Been awhile since I've posted here at the Fastlane as I have been off doing the e-biz thing. I have been doing affiliate marketing through clickbank so I can tell you there is a huge hungry community for products like this, anything self help sells if people feel they need it.

I have not investigated too far into everything here but I assume you have some sort of site. Have you tried setting up a sales page? Why not try and market your book online first as its mostly free, and a lot easier to gain exposure.

Either yourself or hire someone (outsource it cheap) to throw up a good copy sales page explaining to people what your book offers. I mean look at the secret it was gobbled up and all it said was believe and it will happen (easiest million the author will ever probably make)

If you have any questions about getting affiliates or just internet marketing in general shoot me a PM. I know a couple of good resources for product creation "how-to" and a little bit myself. Mostly this would be for click bank or other "online vendors" but hey maybe that's just where you need this all to start.

Anyways hope all is well,
Scott
 
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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Hey, Cowxq. Thank you for your thoughts. Luck-Struck is available for sale on Clickbank, but I admit I have done a crappy job of setting it up. I need to edit the conversion page...
 

humphrey

New Contributor
Aug 15, 2009
21
2
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Canada
I have to admit at first glance, judging solely by your website, I would not buy your book. I'm sorry, that's the truth. It gives me no confidence in your product whatsoever.

If you want to bump your sales, you need to present your website in a way that instills confidence in potential customers. The fact that the "Learn More" button links to a page that is actually titled "conversion" in the url is shocking. The page is cluttered, confusing and there is WAY too much text.

You need to give your website a complete re-vamp. You seem to have the technical know how, so start by investing some time into learning how to customize a template in a content management system like drupal. A content management system can be a powerful tool for for organizing information and allows for simple and effective stylization.

Before building your website, look at what your direct competitors have done with their websites and try to improve upon them. After you have a good idea on the styles and methods they have used, choose a theme that best suits your needs. Think from the buyers perspective. Does this actually look good? You may be a self-published author but your website does not need to reflect that. Show it to friends, family, and anyone you can think of and ask for their honest feedback.

Add a blog to your website about how people can increase their luck, and update it regularly. Adding a blog will instill confidence in consumers. They can get a feel for your writing style and connect with you on a more personal level. By adding a blog, you will no longer just be a website trying to sell them something. You will be a person legitimately trying to help them.

Join social networks, work on SEO, and increase your web presence...
Drive traffic to a good looking, well thought out website and you will drive up sales.

Best of luck and keep us updated.
 
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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I appreciate the feedback, and I admit: once my son showed up, I almost immediately lost interest in my book, my websites, and my PLAN. Still trying to find my feet. If I get back on track, I'll pay a pro to do my site. I got too bogged down in trying to become good at everything to get any good at ANYthing.
 

Russ H

Gold Contributor
Read Millionaire Fastlane
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Jul 25, 2007
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Congrats on the little one, again, Skyler.

Glad to hear that your priorities got rearranged-- mine did, too.

Kids have a way of doing that (in a really, really good way). :)

-Russ H.
 
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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Selling approximately 2/month, even though I pulled all advertising. Once I have time again, I imagine I can boost sales with a bit of effort. Thanks for staying interested.
 

Icy

Contributor
Feb 16, 2009
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I was thinking about this the other day! Something came up so I didn't have a chance to message you though.

How come you've pulled back on the effort in promoting it? (If you don't mind answering)
 

Russ H

Gold Contributor
Read Millionaire Fastlane
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Jul 25, 2007
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Hey Skyler,

Good to see you on here.

How's the dad thing coming?

Getting any sleep yet? :sleep:

-Russ H.
 
OP
OP
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PEERless

Bronze Contributor
Jan 23, 2008
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How come you've pulled back on the effort in promoting it?
How's the dad thing coming? Getting any sleep yet?
Yeah, that's why. I have no money, er "capital." Russ, he lives with his mother far away; but I still have plenty of reasons to be sleepless. Thanks for your concern.

Hopefully I'll be able to see beyond the rat race again some day soon.
 

chart3

New Contributor
Sep 4, 2009
5
1
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I'm new here but I've seen this kind of thing before. You've put so much effort already only to discover that even more is needed. Along with that fact, other distractions seem to have eased their way into your life and you may have allowed them to throw you off course for awhile. And that's okay. Things happen and it's called life. But how we respond to them is what makes the difference between failure and success...

With that being said, personally I am completely impressed and inspired by all that you've done thus far- most people never even dream the dream let alone take any action. If consider this time to be a semi-hiatus opportunity for a little mental rest, maybe in the next round of this battle for success, you could "make your own luck" and find a way to get re-inspired, re-energized, refocused, and re-committed to your goals.

I hope you don't give up and please keep us updated!
 

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Strategy

New Contributor
Dec 27, 2007
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I left a good positive comment on the book just for a little help... I see your progress and downfalls but if you truly want it you got to keep going. You could be only an hr's worth of work before you hit it big and it gets spread majorly.

Keep us updated!
 
OP
OP
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PEERless

Bronze Contributor
Jan 23, 2008
1,469
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81
Thanks guys! Your encouragement means a lot, and yes: I retreated and have been recovering. But I will be back. Very soon. Formulating a new PLAN. :)
 

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