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NOTABLE! The "Inside Out" Technique - Getting Started!

100k

Gold Contributor
Speedway Pass
Oct 20, 2012
1,073
1,287
446
I have had some success recently getting ideas from a few industries, my problem is that i cant code and don't really want to learn either. I have a general idea of how a piece of software / web page would work to solve the pains that these businesses have. what do I do next?.. goto upwork or odesk and hire someone to design and build it? How do I stop them running with the solution and selling it themselves? How do license it? Monthly fee? How can I prevent the customer copying the solution?
Did you just get these ideas or did you talk to people to make sure they really have these issues/problems and would be willing to pay you xyz to have the pain points/problems solved?

Any ways, your next step is to put together a info package explaining the problems you've found through your research and the solution you have for the problem. Now you 're looking for people who have similar problems to test out your product. In return for testing out your product/service solution you'll give them a 50% life-time discount.

Basically PRE-SELL the product before you even have it made. I can't explain it as well.... but there is a guide on it shared by Dane Maxwell from the foundation.

Go to their website and go through their posts... its full of useful free content.

http://www.carlmattiola.com/wp/wp-content/uploads/2013/09/ClinicMetrics-Infopack.pdf

https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:thefoundation.com pre-sell
 
Last edited:

InLikeFlint

Bronze Contributor
Speedway Pass
Read Millionaire Fastlane
Nov 19, 2012
492
462
171
Michigan, USA
Basically PRE-SELL the product before you even have it made.
Couldn't agree more. It's a true test of whether your product/service will stand on its own when you decide to actually bring it to market - If you are having trouble getting people interested in your product or service, go back to the drawing board. What you may find is that your solution is viable and that your method of communication is preventing your target market from truly understanding your concept. I run into this issue a lot especially with projects that delve into more complex industries or if the venture requires a lot of prior research - It makes sense when you think about it, but without that pre-existing knowledge, your customer is going to think you're speaking a completely different language!

@xabi it's important that you weigh both sides of your decision - coding is always a beneficial skill to possess, but is taking the time and effort necessary to learn coding worth more to you than dishing out the fee to outsource the work?

Have confidence in your idea and welcome competition. If you truly have a passion for this business and understand it inside and out then you will be able to out do any competitors that come in your way - Ideas are a dime a dozen, but the motivation and execution that allow you to move from the idea phase to the tangible phase, not everyone possesses those skills so use it to your advantage.
 

Traveling Morgue

Contributor
Speedway Pass
Dec 3, 2014
32
32
117
28
Indiana
**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**
It is actually real:

https://www.remindercall.com/
 

focusedlife

Bronze Contributor
Mar 16, 2013
87
147
135
Brooklyn, NY
WizBangLink.com
A good reminder bump to always, always, always...start with the problem, then, imo, figure out the minimum viable way you can approach it, IF you're confident you have an effective solution and can get through some of the initial barriers to entry.
 

young rebel

New Contributor
Jan 4, 2019
19
6
12
This thread should be definitely gold!
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Sent from my Redmi Y1 Lite using Tapatalk
 

Tanu1234

Contributor
Aug 4, 2018
70
56
56
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
This is so helpful. Thanks for sharing.


Sent from my iPhone using Tapatalk
 

Shinebabe

Contributor
Oct 23, 2017
19
27
29
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?

I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Million thanks for this.
 

Shinebabe

Contributor
Oct 23, 2017
19
27
29
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?

I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Million thanks for this.
 

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