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NOTABLE! The "Inside Out" Technique - Getting Started!

million$$$smile

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Wow! Very concise! I took the liberty of copying and printing this out so that I could put in on the wall. Thanks for making a simple, concise plan to developing the the adage of "find a need and fill it"
Thank you, great post!
 

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InLikeFlint

InLikeFlint

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Wow, almost missed this thread, thank you for posting.

Your technique is very Fastlane applicable as it is need-based ... need creates demand and demand creates sales, sales creates profit and profit creates millionaires. :)

Gonna social share.

I change the thread title for better visibility.
Thanks MJ, glad you liked it!

Also glad that I contribute to the forum!
 
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InLikeFlint

InLikeFlint

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Wow! Very concise! I took the liberty of copying and printing this out so that I could put in on the wall. Thanks for making a simple, concise plan to developing the the adage of "find a need and fill it"
Thank you, great post!
Awesome! I like to use a ton of sticky notes and post all of my goals and reminders and everything and just cover my walls with them, keeps everything fresh in mind. Glad it could benefit you!
 

buggy

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Your "Inside Out Technique" is actually called Solution Selling and it's been around since 1975 (according to Wikipedia). But it's good to see a practical example of how to do it.
 

Whiphsh

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Your "Inside Out Technique" is actually called Solution Selling and it's been around since 1975 (according to Wikipedia). But it's good to see a practical example of how to do it.
And all that's ''new'' becomes old again.

The foundation is just another example of bringing something forgotten into the world again.

More proof that there's no need to reinvent the wheel :thumbsup:
 
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InLikeFlint

InLikeFlint

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Hey Guys!

I recently had another meeting with the Entrepreneur's Club at my school, and the topic for this particular meeting was what steps are essential for a startup.. I purposely kept my mouth shut the entire meeting so that I could observe what other people were thinking. To my surprise, no one said to find a solution to the problem. Examples included: find something to make money, make sure you have enough capital, market, and find partners. I was shocked that no one said to find a product or service that somebody needs.

It just goes to show how this technique is lacking in society, everyone is really geared towards making money and this "Tunnel Vision" doesn't include solving a problem.
 

Jason K

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Excellent post by the OP, and well laid-out. Speed+.

Note the process here. It's very deliberate. No "Hey, Honey, guess what just flashed into my mind in the shower?" You can be sure whatever results from this will be a saleable solution. And if ONE decision maker in your niche tells you about a specific problem they're experiencing, you can be the rest of them feel it, too.

And getting reality from your market. Vital. Are they going to drop their defenses and just give it to you right off the bat? Probably not. You have to build rapport with them. Everyone's afraid of getting ripped off. You and me, too. So we lie a little. "Oh, everything's all right. I have it all under control." Right.

Sometimes we need to come at the situation from a different direction. "If I could wave a magic wand, and fix all the problems in your world Mr. Dentist, what would your day look like?" "Uh huh? And...what's it like now?" Oh-ho, the gap is revealed! Your solution bridges that gap...how.

This IS work. This DOES take time. And you will likely be rewarded, because who else is taking the time and doing the work to get this information?
 

Epictetus

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Hey guys, thought I'd give you all a quick update on how this idea has been working out for us in The Foundation :p.

So far there are at least 10 people with completed software and multiple customers. About 5 of those people have at least 15 customers. One of the guys is charging around $200 a month and has close to 20 customers.

There's also another 15 or so people who have presold their product to one or more customers.

This is just out of the people who have been paying to access the community. There's people killing it in the lite tier as well, one of whom had over 30 presales a couple of months ago.

Personally I've come up a bit short of that partly due to being stuffed around by my full-time job. However, things have taken a turn for the better in the last few weeks and I'm fairly confident I can get some presales and software under development in the next month.

So yeah, this technique definitely works. Most of the work associated with it is actually learning the techniques that help you get the best ideas from people. I've noticed that my conversations with people in day-to-day life are yielding ideas all the time, because I'm instinctively digging in when I hear people talking about a problem. That's invaluable.
 

youronlinestuff

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great practical stuff. I think people get put off by starting their own business because they think they have to come up with something totally new, original and revolutionary, yes you can do that, but as long as you're helping people solve problems you are going in the right direction.
 
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InLikeFlint

InLikeFlint

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Hey guys, thought I'd give you all a quick update on how this idea has been working out for us in The Foundation :p.

So far there are at least 10 people with completed software and multiple customers. About 5 of those people have at least 15 customers. One of the guys is charging around $200 a month and has close to 20 customers.

There's also another 15 or so people who have presold their product to one or more customers.

This is just out of the people who have been paying to access the community. There's people killing it in the lite tier as well, one of whom had over 30 presales a couple of months ago.

Personally I've come up a bit short of that partly due to being stuffed around by my full-time job. However, things have taken a turn for the better in the last few weeks and I'm fairly confident I can get some presales and software under development in the next month.

So yeah, this technique definitely works. Most of the work associated with it is actually learning the techniques that help you get the best ideas from people. I've noticed that my conversations with people in day-to-day life are yielding ideas all the time, because I'm instinctively digging in when I hear people talking about a problem. That's invaluable.
Really glad to hear it's working out well for you, be sure to keep us updated on how this technique is working for you!
 

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mrsilva

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I'm still on the search for problems! But the whole technique is very nice and simple!
 

MJ DeMarco

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Bump, nice write up about idea extraction, solution-selling, inside-outing, or whatever you want to label it.

Found this doing some research in the archives.
 

Dwight Schrute

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Whoa, this is good stuff!
Found this doing some research in the archives.
Thanks for the bump, I try to dig deep into the older threads of this forum, but it happens quite often
that I can't see the forest for the trees.
 

beatgoezon

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This really helped me get clear on ways to bring focus into what I'm doing, thanks for taking the time to write this up!
 
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InLikeFlint

InLikeFlint

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Bump, nice write up about idea extraction, solution-selling, inside-outing, or whatever you want to label it.

Found this doing some research in the archives.
Thanks for reposting this - glad that it can serve as a tool for members who missed it the first time around. I've come back to this a few times since writing it and I re read it each time and the process still seems to stand true!

Whoa, this is good stuff!
Glad it was beneficial to you!

This really helped me get clear on ways to bring focus into what I'm doing, thanks for taking the time to write this up!
Just happy I could help!
 

YaWeil

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Very good and concise directions @InLikeFlint! I jumped into the process a two weeks ago and am sharing my experience and lessons learned in this thread: https://www.thefastlaneforum.com/community/threads/insights-from-digging-for-a-saas-business-idea.61823/#post-477994

Yesterday, I also shared a recording of the call I got two ideas from. You can view it either in the thread or over a Youtube.

(I am sharing it, because I'm hoping the video will get me a scholarship for The Foundation (Dane Maxwell). So, whether or not you grab the idea or profit from the recording, thanks for watching!)
 
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CSRelentless

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Those steps put it completely in perspective and makes you realize it is quite simple, just putting in the hours and research. I feel like these steps can replace most if not all how to make money and get rich books.
 

xabi

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I have had some success recently getting ideas from a few industries, my problem is that i cant code and don't really want to learn either. I have a general idea of how a piece of software / web page would work to solve the pains that these businesses have. what do I do next?.. goto upwork or odesk and hire someone to design and build it? How do I stop them running with the solution and selling it themselves? How do license it? Monthly fee? How can I prevent the customer copying the solution?
 

100k

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I have had some success recently getting ideas from a few industries, my problem is that i cant code and don't really want to learn either. I have a general idea of how a piece of software / web page would work to solve the pains that these businesses have. what do I do next?.. goto upwork or odesk and hire someone to design and build it? How do I stop them running with the solution and selling it themselves? How do license it? Monthly fee? How can I prevent the customer copying the solution?
Did you just get these ideas or did you talk to people to make sure they really have these issues/problems and would be willing to pay you xyz to have the pain points/problems solved?

Any ways, your next step is to put together a info package explaining the problems you've found through your research and the solution you have for the problem. Now you 're looking for people who have similar problems to test out your product. In return for testing out your product/service solution you'll give them a 50% life-time discount.

Basically PRE-SELL the product before you even have it made. I can't explain it as well.... but there is a guide on it shared by Dane Maxwell from the foundation.

Go to their website and go through their posts... its full of useful free content.

http://www.carlmattiola.com/wp/wp-content/uploads/2013/09/ClinicMetrics-Infopack.pdf

https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:thefoundation.com pre-sell
 
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InLikeFlint

InLikeFlint

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Basically PRE-SELL the product before you even have it made.
Couldn't agree more. It's a true test of whether your product/service will stand on its own when you decide to actually bring it to market - If you are having trouble getting people interested in your product or service, go back to the drawing board. What you may find is that your solution is viable and that your method of communication is preventing your target market from truly understanding your concept. I run into this issue a lot especially with projects that delve into more complex industries or if the venture requires a lot of prior research - It makes sense when you think about it, but without that pre-existing knowledge, your customer is going to think you're speaking a completely different language!

@xabi it's important that you weigh both sides of your decision - coding is always a beneficial skill to possess, but is taking the time and effort necessary to learn coding worth more to you than dishing out the fee to outsource the work?

Have confidence in your idea and welcome competition. If you truly have a passion for this business and understand it inside and out then you will be able to out do any competitors that come in your way - Ideas are a dime a dozen, but the motivation and execution that allow you to move from the idea phase to the tangible phase, not everyone possesses those skills so use it to your advantage.
 

Traveling Morgue

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**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**
It is actually real:

https://www.remindercall.com/
 

focusedlife

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A good reminder bump to always, always, always...start with the problem, then, imo, figure out the minimum viable way you can approach it, IF you're confident you have an effective solution and can get through some of the initial barriers to entry.
 

young rebel

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This thread should be definitely gold!
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Sent from my Redmi Y1 Lite using Tapatalk
 

Tanu1234

Contributor
Aug 4, 2018
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For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
This is so helpful. Thanks for sharing.


Sent from my iPhone using Tapatalk
 

Shinebabe

Contributor
Read Millionaire Fastlane
Oct 23, 2017
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For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?

I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Million thanks for this.
 

Shinebabe

Contributor
Read Millionaire Fastlane
Oct 23, 2017
19
29
29
For lack of a better name I refer to this method as the "Inside Out" technique.

I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:

Steps:


  1. Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
  2. Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
  3. Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
  4. Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
  5. Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
  6. Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.

Here is an example of the "Inside Out" Technique in action:


  1. Industry: Doctor Profession: Dentist
  2. Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
  3. Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
  4. Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
  5. Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
  6. Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.

Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.

Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.

Will this really work?

I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.

If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**

**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**

**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**

If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.

I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!

Cheers and best of luck to all of you,
Sam
Million thanks for this.
 

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