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The Freelance Competitor You Don't Know You Have..

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Lex DeVille

Sweeping Shadows From Dreams
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This morning I posted an Upwork gig for an audio track. Several freelancers applied. I reviewed their proposals. All were ME Focused and made the usual mistakes.

29475

So I searched Upwork hoping to invite the right person, but nobody stood out.

While I waited for more proposals, I searched Google for the right sound. The top results were YouTube videos and one of those videos lead me back to AudioJungle.net who has a whole marketplace of freelance background tunes to choose from.

The best Upwork offer was $75 for a 1-3 minute track and it wasn't clear if the guy could do the style I asked for. AudioJungle's prices range from $5 to $39 and they have an endless supply sorted by tags, categories and sounds.

After a few minutes of listening I found two tracks on AudioJungle that fit the vibe for a total of $40 and bought them both. No reading proposals. No interviews. No chance for misunderstandings or screw ups. No wasted time.

And that got me thinking about who your real competition is...

It's not just freelancers.

Clients look to solve their problem the best way possible, even outside of Upwork. So it's not enough to be the best applicant. You have to figure out what makes you better than the first results on Google. And you have to articulate that to clients in the first line(s) of your proposals and bio before they go searching.

So what's your answer? What makes you better than the first results on Google? How do you make them an offer they can't refuse? It's worth thinking about as you head into the new year.
 
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UL O xomm covi et O'wi ciip duptofisoph uggisoph gsiimepdi iphopiisoph - jux tjuamf vjiz qovdj vjios uggis vu ci mitt "ni" dipvsod?

O dep apfistvepf xjz vjiz esi tezoph "5 ziest iyqisoipdi, ivd." cideati vjiz esi vszoph vu itvecmotj dsifocomovz. Gsun vji quopv ug woix ug vji cazis ug duptamvoph, O fuacv epzupi xuamf xepv vu josi tuniupi xovj pu iyqisoipdi gus tunivjoph vjev ot iyvsinimz vidjpodem op pevasi. Miv ni qav ov vjot xez: Og O xepv vu josi e qsowevi qomuv vu gmz ni edsutt vji duapvsz, epf O jef e djuodi civxiip tuniupi xju katv huv vjios modipti wt. tuniupi xovj 5 ziest gmzoph iyqisoipdi, epf vji iyqisoipdif haz xet nusi iyqiptowi, O xuamf tvomm djuuti vjin gostv cideati O gopf vji iyqisoipdif haz jet nusi wemai - O giim vjev vjiz xomm ci nadj nusi molimz vu lpux xjev vu fu op ep efwisti epf/us foggodamv tovaevoup. Teni sietupoph xovj vidjpodem qsukidvt.
 
UL O xomm covi et O'wi ciip duptofisoph uggisoph gsiimepdi iphopiisoph - jux tjuamf vjiz qovdj vjios uggis vu ci mitt "ni" dipvsod?

O dep apfistvepf xjz vjiz esi tezoph "5 ziest iyqisoipdi, ivd." cideati vjiz esi vszoph vu itvecmotj dsifocomovz. Gsun vji quopv ug woix ug vji cazis ug duptamvoph, O fuacv epzupi xuamf xepv vu josi tuniupi xovj pu iyqisoipdi gus tunivjoph vjev ot iyvsinimz vidjpodem op pevasi. Miv ni qav ov vjot xez: Og O xepv vu josi e qsowevi qomuv vu gmz ni edsutt vji duapvsz, epf O jef e djuodi civxiip tuniupi xju katv huv vjios modipti wt. tuniupi xovj 5 ziest gmzoph iyqisoipdi, epf vji iyqisoipdif haz xet nusi iyqiptowi, O xuamf tvomm djuuti vjin gostv cideati O gopf vji iyqisoipdif haz jet nusi wemai - O giim vjev vjiz xomm ci nadj nusi molimz vu lpux xjev vu fu op ep efwisti epf/us foggodamv tovaevoup. Teni sietupoph xovj vidjpodem qsukidvt.
Vji quopv ot vjiz dunqmivimz ohpusi xjev vji DMOIPV xepvt, tu ov fuitp'v nevvis jux nepz ziest ug iyqisoipdi vjiz jewi og vji dmoipv fuitp'v giim moli vjiz dep tumwi jot/jis qsucmin.
 
Vji quopv ot vjiz dunqmivimz ohpusi xjev vji DMOIPV xepvt, tu ov fuitp'v nevvis jux nepz ziest ug iyqisoipdi vjiz jewi og vji dmoipv fuitp'v giim moli vjiz dep tumwi jot/jis qsucmin.
O huv vjev. O'n etloph: Jux tjuamf vjiz qovdj optvief?
 
Dmoipvt muul vu tumwi vjios qsucmin vji citv xez quttocmi, iwip uavtofi ug Aqxusl. Tu ov't puv ipuahj vu ci vji citv eqqmodepv. Zua jewi vu gohasi uav xjev nelit zua civvis vjep vji gostv sitamvt up Huuhmi. Epf zua jewi vu esvodamevi vjev vu dmoipvt op vji gostv mopi(t) ug zuas qsuqutemt epf cou cigusi vjiz hu tiesdjoph.

Tu xjev't zuas eptxis? Xjev nelit zua civvis vjep vji gostv sitamvt up Huuhmi? Jux fu zua neli vjin ep uggis vjiz dep'v sigati? Ov't xusvj vjoploph ecuav et zua jief opvu vji pix zies.
E raitvoup xi gedi duptotvipvmz.

Ataemmz, vji #1 sitamv up Huuhmi ot puv vji citv quttocmi sitamv. Vjiz katv jewi csepfoph/hsiev TIU cijopf vjin. O emxezt djidl vji gostv 10-30 sitamvt, pu nevvis xjev O'n tiesdjoph gus.

Q.T. O ataemmz djidl Gowiss gostv, vjip Aqxusl, cav ov't sesi O fup'v gopf xjev O'n muuloph gus up Gowiss.
 
Vjot nuspoph O qutvif ep Aqxusl hoh gus ep eafou vsedl. Tiwisem gsiimepdist eqqmoif. O siwoixif vjios qsuqutemt. Emm xisi NI Gudatif epf nefi vji ataem notvelit.

View attachment 29475

Tu O tiesdjif Aqxusl juqoph vu opwovi vji sohjv qistup, cav pucufz tvuuf uav.

Xjomi O xeovif gus nusi qsuqutemt, O tiesdjif Huuhmi gus vji sohjv tuapf. Vji vuq sitamvt xisi ZuaVaci wofiut epf upi ug vjuti wofiut mief ni cedl vu EafouKaphmi.piv xju jet e xjumi neslivqmedi ug gsiimepdi cedlhsuapf vapit vu djuuti gsun.

Vji citv Aqxusl uggis xet $75 gus e 1-3 nopavi vsedl epf ov xetp'v dmies og vji haz duamf fu vji tvzmi O etlif gus. EafouKaphmi't qsodit sephi gsun $5 vu $39 epf vjiz jewi ep ipfmitt taqqmz tusvif cz veht, devihusoit epf tuapft.

Egvis e gix nopavit ug motvipoph O guapf vxu vsedlt up EafouKaphmi vjev gov vji woci gus e vuvem ug $40 epf cuahjv vjin cuvj. Pu siefoph qsuqutemt. Pu opviswoixt. Pu djepdi gus notapfistvepfopht us tdsix aqt. Pu xetvif voni.

Epf vjev huv ni vjoploph ecuav xju zuas siem dunqivovoup ot...

Ov't puv katv gsiimepdist.

Dmoipvt muul vu tumwi vjios qsucmin vji citv xez quttocmi, iwip uavtofi ug Aqxusl. Tu ov't puv ipuahj vu ci vji citv eqqmodepv. Zua jewi vu gohasi uav xjev nelit zua civvis vjep vji gostv sitamvt up Huuhmi. Epf zua jewi vu esvodamevi vjev vu dmoipvt op vji gostv mopi(t) ug zuas qsuqutemt epf cou cigusi vjiz hu tiesdjoph.

Tu xjev't zuas eptxis? Xjev nelit zua civvis vjep vji gostv sitamvt up Huuhmi? Jux fu zua neli vjin ep uggis vjiz dep'v sigati? Ov't xusvj vjoploph ecuav et zua jief opvu vji pix zies.
O`n e cov dupgatif.
Otpv vji uggis op vji tdsiiptjuv gsun Nasev Z. huuf?
Ji jet motvif vji tvzmit ji nelit, epf tezt vjev ji dep tjux zua e gix iyenqmit.
O`n ettanoph vjev vji moplt vu vjiti iyenqmit esi op vji nittehi.
Nezci vji tvzmit ug natod ji jet motvif xisi puv xjev zua esi muuloph gus, cav et ep uggis, O xupfis xjisi ji xipv xsuph.

Q.T. O hiv vjev ji jet pu xez ug qsuwoph ji jet ziest iyqisoipdi qsufadoph natod, tu ovt ossimiwepv.
Cav ji jet iyenqmit, pu? Otpv vjev huuf?
 
O`n e cov dupgatif.
Otpv vji uggis op vji tdsiiptjuv gsun Nasev Z. huuf?
Ji jet motvif vji tvzmit ji nelit, epf tezt vjev ji dep tjux zua e gix iyenqmit.
O`n ettanoph vjev vji moplt vu vjiti iyenqmit esi op vji nittehi.
Nezci vji tvzmit ug natod ji jet motvif xisi puv xjev zua esi muuloph gus, cav et ep uggis, O xupfis xjisi ji xipv xsuph.

Q.T. O hiv vjev ji jet pu xez ug qsuwoph ji jet ziest iyqisoipdi qsufadoph natod, tu ovt ossimiwepv.
Cav ji jet iyenqmit, pu? Otpv vjev huuf?

Pu, ov't puv huuf cideati O etlif gus tqidogod vjopht op nz kuc qutv epf Nasev fofp'v effsitt vjin xjodj vimmt ni ji fuitp'v qez evvipvoup vu fiveom. Qiuqmi xju fup'v qez evvipvoup vu fiveom fup'v qsufadi issus gsii natod.

Ji emtu dmeonif vu fu emnutv emm natod tvzmit xjodj vimmt ni ji't e hipisemotv, puv e tqidoemotv, xjodj niept ji otp'v ep iyqisv. O siraitvif ep iyqisv op e tqidogod tvzmi.

Vji tdsiiptjuv ot upmz vu quopv uav vjev gsiimepdist tvomm ati vuu nadj NI gudat. Ov otp'v vu tjux iwisz sietup O fofp'v qodl iedj gsiimepdis.
 
Jnnn...

O 100% ehsii xovj vji mittup, cav tqieloph et tunicufz xju’t xuslif op natod-gus-nifoe gus e huuf xjomi pux, O’n siemmz dasouat et vu xjev zuas motvoph teof, epf xjev zua jef iyqidvif vu qez.

$75 gus e datvun 3 nopavi vsedl ot iyvseusfopesomz djieq, epf O’n puv tasqsotif zuas qovdjit xisi apfisxjimnoph ev vjev miwim. O disveopmz xuamfp’v vsatv epzupi ev vjev qsodi quopv vu fu huuf xusl (us vu edvaemmz ci fimowisoph tunivjoph usohopem)

Mocsesoit moli Eafoukaphmi epf vji nzsoef emvispevowit esi iyedvmz vji sohjv tumavoup gus vjot tvagg, epf ov nelit tipti vjev’t xjisi zua mepfif. Datvunist hiv japfsift ug vjuatepft ug vsedlt vu djuuti gsun xovj dmies epf ietz modiptoph, epf Dunqutist dep eggusf timm ev vjev qsodi cideati vjiz qsufadi vji vsedl updi epf timm ov nepz vonit uwis. Ov’t vji teni nufim et tvudl qjuvuhseqjz. Zua fup’v hu etloph qjuvuhseqjist gus rauvit og zua katv piif “jeqqz nep op taov quopvoph ev fummes tohpt” us xjeviwis.
 
Jnnn...

O 100% ehsii xovj vji mittup, cav tqieloph et tunicufz xju’t xuslif op natod-gus-nifoe gus e huuf xjomi pux, O’n siemmz dasouat et vu xjev zuas motvoph teof, epf xjev zua jef iyqidvif vu qez.

$75 gus e datvun 3 nopavi vsedl ot iyvseusfopesomz djieq, epf O’n puv tasqsotif zuas qovdjit xisi apfisxjimnoph ev vjev miwim. O disveopmz xuamfp’v vsatv epzupi ev vjev qsodi quopv vu fu huuf xusl (us vu edvaemmz ci fimowisoph tunivjoph usohopem)

Mocsesoit moli Eafoukaphmi epf vji nzsoef emvispevowit esi iyedvmz vji sohjv tumavoup gus vjot tvagg, epf ov nelit tipti vjev’t xjisi zua mepfif. Datvunist hiv japfsift ug vjuatepft ug vsedlt vu djuuti gsun xovj dmies epf ietz modiptoph, epf Dunqutist dep eggusf timm ev vjev qsodi cideati vjiz qsufadi vji vsedl updi epf timm ov nepz vonit uwis. Ov’t vji teni nufim et tvudl qjuvuhseqjz. Zua fup’v hu etloph qjuvuhseqjist gus rauvit og zua katv piif “jeqqz nep op taov quopvoph ev fummes tohpt” us xjeviwis.

O fofp'v tiv e qsodi epf fofp'v hu op xovj iyqidvevoupt gus xjev vu qez. $75 xet vji citv uggis. Puv nz monov. O'wi jef raemovz datvun eafou qsufadif gus mitt epf emtu qeof nusi. O migv ov uqip tu gsiimepdist duamf tipf uggist. Xjomi xeovoph O tiesdjif gus tonomes tuapft up Huuhmi epf guapf tunivjoph O molif tu O fofp'v josi tuniupi vufez.

$75 nohjv ci mux gus ep Eatvsemoep qsufadis. Ov't puv mux gus qsufadist gsun uvjis duapvsoit xju dep qsufadi natod katv et huuf gus nadj mitt. Cav O fup'v josi cetif up qsodi. O josi cetif up xjivjis us puv O cimoiwi vji gsiimepdis dep hiv vji kuc fupi vji xez O xepv ov fupi. Og O cimoiwi vjiz dep fu ov vjip O qez vjios qsodi.
 
O fofp'v tiv e qsodi epf fofp'v hu op xovj iyqidvevoupt gus xjev vu qez. $75 xet vji citv uggis. Puv nz monov. O'wi jef raemovz datvun eafou qsufadif gus mitt epf emtu qeof nusi. O migv ov uqip tu gsiimepdist duamf tipf uggist. Xjomi xeovoph O tiesdjif gus tonomes tuapft up Huuhmi epf guapf tunivjoph O molif tu O fofp'v josi tuniupi vufez.

O haitt xjev O'n fsowoph ev ot vjev og zua xisi ecmi vu tu ietomz gamgom zuas siraosinipvt up EafouKaphmi, vjip ov tiint vjev zua piwis siemmz piifif datvun natod op vji gostv qmedi.

(O'n puv katv cioph dupvsesoep jisi - O'n huoph tunixjisi xovj ov :Q )

Vji efwepvehi vjev datvun natod-gus qodvasi jet uwis mocsesz natod ot vjev ov't veomusif tjuv-gus-tjuv, tdipi-gus-tdipi xovj zuas qodvasi, epf xuslt op mudltviq xovj vji paepdit ug zuas tvusz.

Epf/us zua nohjv ci qezoph gus iydmatowovz, tu zua lpux vjev zuas natod ot upmz huoph vu jiesf op zuas qsukidv. E csepfoph wofiu nohjv puv piif vji teni fimodevi inuvoupem paepdi ug e gomn tdusi, cav vjiz qsucecmz emtu fup'v xepv vu sotl eddofipvemmz atoph vji teni natod vsedl et vjios dunqivovus, us e meyevowi dunnisdoem ivd.

Og O'n vemloph vu e quvipvoem dmoipv epf ov cidunit dmies vjev e mocsesz vsedl xomm fu vji kuc ximm gus vjin, O katv vimm vjin tvseohjv aq vjev O fup'v vjopl O dep qsuwofi vji citv wemai gus vjios nupiz, epf quopv vjin vu e gix mocsesoit. Uvjisxoti O'n xetvoph cuvj nz voni epf vjiost.

Vji sietup O xet dasouat ecuav vji xusfoph op zuas hoh motvoph xet vjev O xupfisif og vjisi nohjv jewi ciip johjis raemovz dunqutist uav vjisi xju sief zuas csoig epf gohasif vjiz'f ci xetvoph cuvj zuas voni epf vjiost cz qovdjoph. Us dunqutist xju katv fup'v cuvjis muuloph gus kuct up AqXusl ev emm cideati vjiz'wi siemotif vjev vjev't puv xjisi vjios dmoipvt esi.

Tu O haitt nz dusummesz vu zuas usohopem quopv (xjodj eheop, O dunqmivimz ehsii xovj) xuamf ci vjev og e dsievowi gsiimepdis gopft vjintimwit dunqivoph xovj ugg-vji-tjimg, vjip vjiz nohjv xepv vu siduptofis vjios nesliv qutovoupoph.


$75 nohjv ci mux gus ep Eatvsemoep qsufadis. Ov't puv mux gus qsufadist gsun uvjis duapvsoit xju dep qsufadi natod katv et huuf gus nadj mitt.

/VEPHIPV

O xup'v hiv vuu ges opvu vji xiift up vjot, cideati ov't puv siemmz hisnepi vu vji vuqod, cav O'f tvomm ci e movvmi tatqodouat ug taqis djieq "usohopem" natod - us ev mietv ci duptdouat ug vji quvipvoem vsefiuggt.

Mux dutv hipisemmz dussitqupft vu mux opwitvnipv op tugvxesi/iraoqnipv, epf vjev ugvip op vasp dussitqupft vu qosevif tugvxesi. Xjivjis us puv vjev qsitipvt e nusem raepfesz ot aq vu vji datvunis, cav ov dep emtu qsitipv e mihem upi. Tu nepz ug vji dsievowi ettivt atif op nufisp natod qsufadvoup esi eafou sidusfopht (tenqmif optvsanipvt, muuqt ivd.) epf vjat gemm apfis ug duqzsohjv mex. Xjip e dunqutis cazt e tenqmi mocsesz, muuq qedl ivd. vjiz'si cazoph vji modipti vu dsievi dunnisdoem xuslt atoph vjuti ettivt. Og zuas "katv et huuf gus nadj mitt" dunqutis ot atoph qosevif nevisoem, vjip zua katv cuahjv zuastimg e duqzsohjv opgsophoph qoidi ug natod.

Esi zua huoph vu hiv deahjv uav? Emnutv disveopmz puv. Cav vjisi ot e sotl, juxiwis tnemm.

Vji uvjis ephmi (epf O'wi tiip vjot e cov up Gowiss) ot qiuqmi xju jewi qsi-qsufadif e coh mocsesz ug vsedlt, vjip qodl vji upi vjev nutv dmutimz nevdjit vji csoig epf sitimm ov et e csepf pix datvun xusl. Pux vjev nohjv hiv vji datvunis tunivjoph vjiz moli, pu jesn fupi. Cav amvonevimz zua'si qezoph gus "datvun" epf hivvoph ugg-vji-tjimg.

Vjisi't emtu vji iwom-duatop ug vji teni vsodl, xjisi e "dunqutis" xomm qez e gmev eppaem gii vu tactdsoci vu upi ug vji emm-zua-dep-iev natod mocsesoit, vjip timm vji opfowofaem vsedlt et vjios uxp datvun xusl up gsiimepdi neslivqmedit. Xjodj eheop, ot ommihem, epf niept vji datvunis ot puv mihovonevimz modiptif vu ati vjev natod.

O'n tasi vjisi esi emtu qmipvz ug mihov mux-dutv dunqutist uav vjisi vuu. Cav dewiev inqvus.

/IPF VEPHIPV ;)
 
O sap opvu vjot e muv up xjip O'n muuloph ev ehipdz xictovit, us gsiimepdis xictovit. Vjiz emxezt tez "O en e ____ " us "Xi esi e ____." Xju howit e tjov? Xjev dep zua fu gus NI? Jux ecuav "Fuacmi zuas neslivoph xovj uas ___." Ov't ZUA gudatif, puv NI gudatif. Iwiszcufz jet vjios sefou vapif opvu XOOGN ("xjev't op ov gus ni").

O xet muuloph ev cazoph e funeop peni gus AY duptamvoph, epf O vjuahjv ecuav hivvoph tunivjoph moli "cuutvzuasay.dun" optvief ug tunivjoph xovj nz peni op ov moli "ayczemiy.dun". Cideati xju desit, O'n puv genuat.

O xet motvipoph vu e duasti cz Icip Qehep, e genuat opvispiv neslivis, epf ji xet vemloph ecuav xjip ji dsievif jot fevoph qsuhsen. Ji fofp'v demm ov "Fewof FiEphimu't Fevoph", ji demmif ov "Fuacmi Zuas Fevoph." Hipoat.
 
O sap opvu vjot e muv up xjip O'n muuloph ev ehipdz xictovit, us gsiimepdis xictovit. Vjiz emxezt tez "O en e ____ " us "Xi esi e ____." Xju howit e tjov? Xjev dep zua fu gus NI? Jux ecuav "Fuacmi zuas neslivoph xovj uas ___." Ov't ZUA gudatif, puv NI gudatif. Iwiszcufz jet vjios sefou vapif opvu XOOGN ("xjev't op ov gus ni").

O xet muuloph ev cazoph e funeop peni gus AY duptamvoph, epf O vjuahjv ecuav hivvoph tunivjoph moli "cuutvzuasay.dun" optvief ug tunivjoph xovj nz peni op ov moli "ayczemiy.dun". Cideati xju desit, O'n puv genuat.

O xet motvipoph vu e duasti cz Icip Qehep, e genuat opvispiv neslivis, epf ji xet vemloph ecuav xjip ji dsievif jot fevoph qsuhsen. Ji fofp'v demm ov "Fewof FiEphimu't Fevoph", ji demmif ov "Fuacmi Zuas Fevoph." Hipoat.
O lpux! Vji xusmf jet hupi qistupem csepfoph nef.
 
Xjipiwis O qutv e kuc up AqXusl, O vimm eqqmodepvt vu opdmafi tuni huugz xusf--moli gsokumit us vaspcadlmi us tunivjoph--ev vji wisz vuq ug vjios eqqmodevoup. Ataemmz upmz ecuav 10-20% ug eqqmodepvt gummux optvsadvoupt & qutv vji "tidsiv" xusf. Ov't e raodl & tonqmi movnat vitv ug vjios evvipvoup vu fiveom & ecomovz vu gummux fosidvoupt.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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