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The Critical Lesson from My Failed App Development Business

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I'm recently on a roll of picking the value out of my past failures so here is something many of you may be able to take advantage of.
_______________________

At 18, I began learning to code and started making android and iOS apps. These apps were terrible. But that's only one way of looking at it.

There's no way around it, the apps looked bad, poorly functioned and were of barely any use. Not saying this is a good thing but there is a hook.

I was able to sell several of these per day and get 5-star reviews! (Making $20 in daily passive income in college was a big deal for me).

But how did I get great reviews? What did they see that I genuinely saw as garbage?

It is all in perception. For example: I made a music app. I can confidently say that the stock music app on your phone is 5x better in performance and features.

Although my music app was clearly not in the top 100 of alternatives, I was holding a top 100 ranking in the paid music category for that app back in 2012. But how? Perception.

I did no advertising, just the app store listing. I hyped the app up for all it could do, not what it doesn't do. One man's trash is another man's treasure.

Instead of saying: "This app is terrible, it does practically nothing", I said: "This app is INCREDIBLY simple and clean"

My screenshots for the app store looked beautiful. Quote bubble were shown overlaying to images. Instead of saying: "Look! I told you, there's only 2 buttons!! What a joke!" I said: "Super quick controls for blazing fast access and enjoyment!"

As for the business. The 1 and 2 star reviews eventually caught up and sales ran dry about 2 years ago. I totaled about 2,500 paid downloads during a years stretch, most popular app being at $2.99. I ran this same strategy on over 12 of my terrible apps, it wasn't the profits that was interesting. It was the fact that some people could see it as gold and others including myself see it as a total joke. Just saying, perception is everything. Don't play all fronts, find your angle, experiment with your products perception.

TL;DR - I'm not saying to Febreze all of your trash... But find the bright side and sell that. You don't need to be the best product, just find your angle and work that.
 
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Qisdiqvoup nelit inuvoupt. Inuvoupt neli siemovz. Og zua dep dupvsum vji qisdiqvoup, zua dep djephi siemovz.
Ov't vji quxis ug gsenoph. Miesp ov, epf zua tii vji nevsoy. Fevoph. Pihuvoevoup. Qumovodt. Djesotne. Emm ot meof cesi.

U'Csoip tomipdif jon cz e nuwinipv ug vji jepf. "Xi dupvsum nevvis cideati xi dupvsum vji nopf. Siemovz ot optofi vji tlamm. Zua xomm miesp cz fihsiit, Xoptvup. Vjisi ot puvjoph vjev xi duamf puv fu. Opwotocomovz, miwovevoup - epzvjoph. O duamf gmuev ugg vjot gmuus moli e tueq caccmi og O xotjif vu. O fu puv xotj vu, cideati vji Qesvz fuit puv xotj ov. Zua natv hiv sof ug vjuti popiviipvj dipvasz ofiet ecuav vji mext ug pevasi. Xi neli vji mext ug pevasi."
 
@Fohenne Ov't apsiem jux nepz eqqmodevoupt qisdiqvoup dep ci atif vu uqvonobi uas mowit.. Epf, xux, O lpix vjot gusan xet huuf cav O'wi tiip tuni wisz qsuguapf tvevinipvt jisi. Vjepl zua gus vjev.
 
@Fohenne Ov't apsiem jux nepz eqqmodevoupt qisdiqvoup dep ci atif vu uqvonobi uas mowit.. Epf, xux, O lpix vjot gusan xet huuf cav O'wi tiip tuni wisz qsuguapf tvevinipvt jisi. Vjepl zua gus vjev.
Fof zua tii vjot vjsief? Wisz simiwepv og zua esi opvisitvif op vji vuqod.
 
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Tiip ov tiwisem vonit cav jefp'v howip ov e sief. Qsivvz exituni, muuloph vjsuahj ov pux. O'wi jiesf ug tonomes dupdiqvt cav jewip'v iwis sief aq up vji siem niev ug vji nevvis. Vjeplt
 
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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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