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The art of testing new ideas

Idea threads

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Ludachris

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My first attempt at starting a new online business was fairly successful in some ways, though the niche I chose had something of a low profit ceiling and I failed at scaling it, so it wasn't quite the success I would have liked it to be. Live and learn. I've racked up a number of failed attempts over the past decade since then, trying to recreate that success through different ideas. Some of those failures really hurt and I've made some big mistakes along the way, I know.

These mistakes have led me to the point where I doubt myself on the right ways to test new ideas. It makes me unsure if I'm choosing the wrong niche, executing wrong, or just testing it wrong - or a combination of those. I've tried throwing up websites to and marketing them to see if they get any engagement and usually get no response. I find myself breaking the monogamy vow mentioned in the book, testing a few ideas at a time. The idea being, whichever idea gets a strong response would be the one I focus heavily on. But I've also tried focusing on one at a time.

What has been the most effective way to test for those who have got an idea to take off? Do you work on only one idea at a time, or multiple? How many of you have gone against the monogamy chapter in the book and still had success? What are some of the best gold nuggets you've learned to effectively test ideas? I've seen a lot of people in here say just throw up a site with the idea implemented at a low level and just throw some marketing at it to see if it gets a response from the market you're targeting. That's the direction I'm going with my next idea to see how it plays out.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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