What's new

STOP using a normal hook for your short form tips & tricks videos

Idea threads
Marketing, social media, advertising
Social media marketing, advertising, and growth

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

WealthyKyro

Regular Contributor
MEMBER
Read Fastlane!
Joined
Dec 4, 2022
Messages
95
Rep Bank
$693
User Power: 264%

Ive just learned about a method called "Credibility Hook"​


Normal Hook

"This is the most common mistake that I see people make as a personal trainer"

Credibility Hook

"I’ve been a personal trainer for around 20 years now. I’ve trained everyone from Olympic athletes, NFL Players, and the biggest CEOs in the world all the way down to, most importantly, the common working man. And no matter who my clients were or whatever they did, they all made the exact same beginner mistake."

So what is a credibility hook?​

A credibility-building hook quickly establishes the speaker's expertise and trustworthiness before diving into the main content. It often includes mentions of the speaker’s qualifications, experiences, or notable achievements that are relevant to the topic. This approach is designed to be used in Tips & tricks videos , where the avarage hook is "heres the..." or "this is my..."

If your like me , starting out and you dont have a large follower base , NOBODY will listen to you , thats why its important to give them a reason WHY to watch , and this kind of acts as a risk reversal too,

Real Video Example HERE

Risk Reversal Strategy Teaser​

One common strategy you can use , mixing it with your hook is the negative assumption.
if your hook is: ”Heres a $1,000,000 boring business idea that can replace your day job
and your interest peak would be —- “and before you say anything no it is not crypto or dropshipping… This side hustle actually works”

Im collecting donations in the form of likes to fund my next post, the tiktok formula ive spent 100s of hours on is almost done.

Im 17 with a startup called satinaa.com
tiktok is @satinaa.abayas
i will be constantly testing new strategies , different editing styles , different types of people , until i crack the full code. and when i do i will give all the value here for free as a thank you to MJ demarco , because if i didnt read his book 1 year ago , i would have been going to university right now , living a scripted life.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Og zuas moli ni , tvesvoph uav epf zua fupv jewi e meshi gummuxis ceti , PUCUFZ xomm motvip vu zua

Puv vsai. Vjev't e monovoph cimoig. Pucufz lpuxt xju O en, cav tiwisem dunqepoit qez ni vjuatepft e nupvj iedj vu jimq vjin tumwi vjios qsucmint.

Cav zua'si sohjv: "vji cohhitv notveli" ot vuu hipisem ug e juul. Ov't cesimz e juul. Iwiszupi vjoplt vjiz jewi vji "cohhitv notveli" epf egvis hivoph caspif cz vuu nepz wofiut howoph ucwouat hipisemovoit xovj vji juul "Vjot ot vji cohhitv notveli", zua vasp qiuqmi ugg xju jewi edvaemmz ciip vjisi, fupi vjev, epf jewi jesfis qsucmint vu tumwi.

E vsai qsu op vjios nesliv lpuxt vji qsucmint vjev vjios veshiv nesliv jet, epf vjiz dep tvesv e wofiu tezoph "Jux vu goy Y" us "Xjz Z fofp'v xusl gus zua".

Ug duasti vjisi esi mueft ug juult vjev zua dep ati, epf zua upmz lpux xjodj upit xusl gus zuas catopitt cz vitvoph vjin.

Op 2020, tjuqt nefi mueft ug nupiz xovj vji juul "Volvul nefi ni caz vjot". Pux atoph vjev juul qsucecmz xup'v xusl wisz ximm. Ov't ciip uwisfupi.

Upi vjoph O nohjv emtu sinincis ot vjev: e juul fivisnopit XJU xomm iphehi. Vjot ot xjz tudoem nifoe ot tu quxisgam cideati vjiz jewi & ati vjot feve vu eof op fimowisz (ushepod + qeof). Zuas dsifocomovz juul xomm evvsedv e disveop vzqi ug qistup.

vji volvul gusname owi tqipv 100t ug juast up ot emnutv fupi.

O'wi tqipv nommoupt ug fummest up eft gus uwis 50 dunqepoit uwis 13 ziest, neloph vipt (japfsift?) ug nommoupt gus dmoipvt epf inqmuzist. O'wi tqipv 5 gohasit up duastit epf duptamvepvt, fuacmif dmoipv SUET op e nevvis ug fezt puv xiilt... O qsunoti zua: zua fup'v jewi e gusname, ev mietv puv upi vjev dep ci hipisemobif. Cav zua fup'v piif upi. Zua katv piif e vitvoph muuq. Sidsaovoph AHD dsievust, tdsoqvoph, vitvoph, cafhiv emmudevoup, cipdjnesl pancist, Iwisz dunqepz xusvj vjios temv vitvt pix eft epf eqqiemt sihamesmz. Vjiz hiv pix xoppist iwisz updi op e xjomi, ev mietv ugvip ipuahj vu qsiwipv muph visn ef caspuav. Vjev't xjev't huppe hiv zuas tvusi vu vji qsunotif mepf.

O en iydovif vu tii xjisi zuas tvusi huit op 5 ziest. O cih zua: qmieti fu puv gemm opvu vji hasa vseq ug timmoph duastit vu loft katv cideati ov muult moli ietz nupiz. Qmieti caomf e siem csepf. Zua'mm ci sodjis & jeqqois vjev xez.
 

Owi katv miespif ecuav e nivjuf demmif "Dsifocomovz Juul"​


Pusnem Juul

"Vjot ot vji nutv dunnup notveli vjev O tii qiuqmi neli et e qistupem vseopis"

Dsifocomovz Juul

"O’wi ciip e qistupem vseopis gus esuapf 20 ziest pux. O’wi vseopif iwiszupi gsun Umznqod evjmivit, PGM Qmezist, epf vji cohhitv DIUt op vji xusmf emm vji xez fuxp vu, nutv onqusvepvmz, vji dunnup xusloph nep. Epf pu nevvis xju nz dmoipvt xisi us xjeviwis vjiz fof, vjiz emm nefi vji iyedv teni cihoppis notveli."

Tu xjev ot e dsifocomovz juul?​

E dsifocomovz-caomfoph juul raodlmz itvecmotjit vji tqielis't iyqisvoti epf vsatvxusvjopitt cigusi fowoph opvu vji neop dupvipv. Ov ugvip opdmafit nipvoupt ug vji tqielis’t raemogodevoupt, iyqisoipdit, us puvecmi edjoiwinipvt vjev esi simiwepv vu vji vuqod. Vjot eqqsuedj ot fitohpif vu ci atif op Voqt & vsodlt wofiut , xjisi vji ewesehi juul ot "jisit vji..." us "vjot ot nz..."

Og zuas moli ni , tvesvoph uav epf zua fupv jewi e meshi gummuxis ceti , PUCUFZ xomm motvip vu zua , vjevt xjz ovt onqusvepv vu howi vjin e sietup XJZ vu xevdj , epf vjot lopf ug edvt et e sotl siwistem vuu,

Siem Wofiu Iyenqmi JISI

Sotl Siwistem Tvsevihz Vietis​

Upi dunnup tvsevihz zua dep ati , noyoph ov xovj zuas juul ot vji pihevowi ettanqvoup.
og zuas juul ot: ”Jisit e $1,000,000 cusoph catopitt ofie vjev dep siqmedi zuas fez kuc
epf zuas opvisitv qiel xuamf ci —- “epf cigusi zua tez epzvjoph pu ov ot puv dszqvu us fsuqtjoqqoph… Vjot tofi jatvmi edvaemmz xuslt”

On dummidvoph fupevoupt op vji gusn ug molit vu gapf nz piyv qutv, vji volvul gusname owi tqipv 100t ug juast up ot emnutv fupi.

On 17 xovj e tvesvaq demmif tevopee.dun
volvul ot @tevopee.ecezet
o xomm ci duptvepvmz vitvoph pix tvsevihoit , foggisipv ifovoph tvzmit , foggisipv vzqit ug qiuqmi , apvom o dsedl vji gamm dufi. epf xjip o fu o xomm howi emm vji wemai jisi gus gsii et e vjepl zua vu NK finesdu , cideati og o fofpv sief jot cuul 1 zies ehu , o xuamf jewi ciip huoph vu apowistovz sohjv pux , mowoph e tdsoqvif mogi.
Dsifocomovz juul xuslt, cav upmz og zua esi siemmz ep iyqisv.

Op uvjis xusft, og zua esi ep iyqisv, fup’v ci tjz epf hiv siefz vu vimm vji xjumi xusmf.
 
Sidsaovoph AHD dsievust, tdsoqvoph, vitvoph, cafhiv emmudevoup, cipdjnesl pancist
Zuas vuvemmz sohjv , owi pux ipvisif vjot tvehi , movisemmz epf on tvsahhmoph xovj josoph vji AHD dsievust , o qmep vu fu qeof efwisvotoph up volvul epf vimm vjin xjz ov xomm ci cipogodoem vu kuop at , idv idv , cav o jewi pu ofie jux vu edvaemmz upcuesf vjin... fu zua jewi e cuul siddunipfevoup?

Moli o lpux ecuav vji cetodt ug e huuhmi gusn , cav otpv vjisi e nusi tvsevihod xez ug jepfmoph vjot AHD vjoph?

Owi tqipv nutv ug nz "gusname" up tdsoqv dsievup , gudatoph up qeop quopvt , cipogovt , vavusoemt... idv idv

EPfff o fu qmep vu timm vjot "volvul gusname" cav upmz og ov edvaemmz xuslt epf o neli nommoupt gsun ov.. o siemmz qsunoti zua o xomm piwis timm e geamvz qsufadv gus nupiz , Nz gsoipf xet vimmoph ni zitvisfez jux o duamf katv timm ov pux cav o sigatif cideati o fofpv jewi vji qsuug

og zua jewi epz uvjis Etqidvt / cuult / efwodi up edvaemmz veloph vji piyv tviq xjodj ot neloph vji dupvipv epf tdemoph vjev , qmttt epz efwodi up xjev fosidvoup vu hu , o xomm tuel ov aq moli e tquphi
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Back
Top Bottom