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State-Dependant Sensory Perception (WTF is that!?)
Imagine for a moment that you have a full glass of your favorite alcoholic beverage directly in front of you. Big, bright, and colorful, that glass is just calling your name.
How does this make you feel?
I mean, after all, it is your favorite alcoholic drink! So you must be loving it, right!?
Well, the answer is: it depends.
So how does this apply to business?
I'll share that with you in a moment, but first let me tell you another story...
When I was in second grade, our teacher put our names on the wall when we reached certain milestones of our childhood development.
Learning how to tie our shoes was one of them.
Do you remember the first time you tried to tie your shoes? You've never done it before, and it was IMPOSSIBLE. Yet, when you finally know how to do it; you know how to do it.
You see what I'm saying?
Ok, on to business....
You're caught in one of those downward spirals and you can't break free.
When you are in this lowered emotional state, your perception of opportunities in front of you is grim (at best), and impossible (at worst).
The other week, I was having a conversation with another business owner who was caught in that "low vibrational state" and this emotional state had him looking at his business through the lens of being hungover on the first of the year, thinking about swallowing that next double shot of whiskey.
His emotional state impacted his perception, which impacted his behavior, which ultimately impacted his results.
Breaking Free
When he was talking about one of the problems he was facing in his business, I told him to shift his emotional state, feeling as if he already sold his business (his one-year goal). Then I told him to tell me to repeat the same frustration he was just talking about.
While he was simply repeating what he just told me: by shifting his emotional state (and making no other changes to his thought processes), the words he delivered came from someone who had experience selling many companies before.
So I tried this on myself...
This is my house. My home. My safe place...
My Lake Tahoe Dream** Home.
Still a couple years away from that.
Whenever I make an important decision for my business, approach a sales call, or whatever it is, I imagine making this decision from the emotional state of already owning this, with $23.8 Million in the bank account.
This emotional state of abundance, and acting as if I'm already here provides me with the ability to look at whatever decision I'm making from the sense of a night out with my friends, and not hungover, arms wrapped around the toilet, on new years morning.
Summary:
The emotional state you are in shifts your perception of the opportunities that are in front of you. Whenever you make an important decision or face a struggle with your business, you may be surprised about how you already have the answers when you do so from the emotional state of already being at your destination.
Imagine for a moment that you have a full glass of your favorite alcoholic beverage directly in front of you. Big, bright, and colorful, that glass is just calling your name.
How does this make you feel?
I mean, after all, it is your favorite alcoholic drink! So you must be loving it, right!?
Well, the answer is: it depends.
- Are you thinking of the feeling of the alcohol going down your throat as you hit the bar with your best buds?
- Or is it new years day, 7:00 in the morning, and you're wrapping your arms around the toilet bowl nursing the worst hangover in the world.
So how does this apply to business?
I'll share that with you in a moment, but first let me tell you another story...
When I was in second grade, our teacher put our names on the wall when we reached certain milestones of our childhood development.
Learning how to tie our shoes was one of them.
Do you remember the first time you tried to tie your shoes? You've never done it before, and it was IMPOSSIBLE. Yet, when you finally know how to do it; you know how to do it.
You see what I'm saying?
Ok, on to business....
- Before you do something, it is hard (trying to get your first client to no avail?).
- After you've done something before, it's easy (closing the first sale via your cold call?).
You're caught in one of those downward spirals and you can't break free.
When you are in this lowered emotional state, your perception of opportunities in front of you is grim (at best), and impossible (at worst).
The other week, I was having a conversation with another business owner who was caught in that "low vibrational state" and this emotional state had him looking at his business through the lens of being hungover on the first of the year, thinking about swallowing that next double shot of whiskey.
His emotional state impacted his perception, which impacted his behavior, which ultimately impacted his results.
Breaking Free
When he was talking about one of the problems he was facing in his business, I told him to shift his emotional state, feeling as if he already sold his business (his one-year goal). Then I told him to tell me to repeat the same frustration he was just talking about.
While he was simply repeating what he just told me: by shifting his emotional state (and making no other changes to his thought processes), the words he delivered came from someone who had experience selling many companies before.
So I tried this on myself...
This is my house. My home. My safe place...
My Lake Tahoe Dream** Home.
Still a couple years away from that.
Whenever I make an important decision for my business, approach a sales call, or whatever it is, I imagine making this decision from the emotional state of already owning this, with $23.8 Million in the bank account.
This emotional state of abundance, and acting as if I'm already here provides me with the ability to look at whatever decision I'm making from the sense of a night out with my friends, and not hungover, arms wrapped around the toilet, on new years morning.
Summary:
The emotional state you are in shifts your perception of the opportunities that are in front of you. Whenever you make an important decision or face a struggle with your business, you may be surprised about how you already have the answers when you do so from the emotional state of already being at your destination.
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