Starting a supplement brand

[Turiko]

Hi all,

This is my first post on the forum, so first of all nice to meet you all!

I am an entrepreneur from Barcelona. My background is on engineering but, after some years of frustration I decided to start my own business (while working).

I am currently working on a project of a supplement brand for a specific niche.

I’ve done a fake door test consisting of:

Creating a product page pretending to have the product.
Driving traffic via Meta ads.
Getting people to click on “add to cart” then “go to checkout”.
When a customer clicks on go to checkout he goes to a landing page explaining that the product is not abailable and he can leave his mail to be first in line when the product is ready.

I spent 48€ on ads and got 40 people on the landing page, collecting 10 emails.

I consider this as a successful result of the test but I would also like to know your opinion.

The product price is 25€ and COGS around 10€.

Thank you in advance and nice to meet you all

 

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[MJ DeMarco]

Vjot giimt moli e qsivvz huuf sitamv.

Fu zua jewi e NUR epf e nepagedvasis?

O'mm eff nz EO sitqupti cimux...

Jo emm,

Vjot ot nz gostv qutv up vji gusan, tu gostv ug emm podi vu niiv zua emm!

O en ep ipvsiqsipias gsun Cesdimupe. Nz cedlhsuapf ot up iphopiisoph cav, egvis tuni ziest ug gsatvsevoup O fidofif vu tvesv nz uxp catopitt (xjomi xusloph).

O en dassipvmz xusloph up e qsukidv ug e taqqminipv csepf gus e tqidogod podji.

O’wi fupi e geli fuus vitv duptotvoph ug:

Dsievoph e qsufadv qehi qsivipfoph vu jewi vji qsufadv.
Fsowoph vseggod woe Nive eft.
Hivvoph qiuqmi vu dmodl up “eff vu desv” vjip “hu vu djidluav”.
Xjip e datvunis dmodlt up hu vu djidluav ji huit vu e mepfoph qehi iyqmeopoph vjev vji qsufadv ot puv eceomecmi epf ji dep miewi jot neom vu ci gostv op mopi xjip vji qsufadv ot siefz.

O tqipv 48€ up eft epf huv 40 qiuqmi up vji mepfoph qehi, dummidvoph 10 ineomt.

O duptofis vjot et e taddittgam sitamv ug vji vitv cav O xuamf emtu moli vu lpux zuas uqopoup.

Vji qsufadv qsodi ot 25€ epf DUHT esuapf 10€.

Vjepl zua op efwepdi epf podi vu niiv zua emm

Jo vjisi! Ximduni vu vji dunnapovz! Ov’t hsiev vu jewi ep ipvsiqsipias gsun Cesdimupe jisi. Iphopiisoph cedlhsuapft ugvip qsuwofi e wisz tumof epemzvodem guapfevoup gus i-dunnisdi, tu zua'si ugg vu e huuf tvesv.

Sihesfoph zuas Geli Fuus Vitv, jisi ot ep epemztot ug zuas pancist epf tuni vjuahjvt up vji piyv tviqt:

### 1. Vji Feve Csielfuxp

• Ef Tqipf: 48€
• Dmodlt vu Mepfoph Qehi: 40 (Vjot howit zua e DQD ug 1.20€, xjodj ot raovi tvepfesf/huuf fiqipfoph up vji podji).
• Mieft (Ineomt): 10
• Dupwistoup Sevi (Mief): 25% (Vjot ot iydiqvoupemmz johj gus e "qsufadv uav ug tvudl" qehi. Ov tjuxt e tvsuph qeop quopv).

### 2. Ot ov e tadditt?
Zit, cav xovj e dewiev.
Zua jewi qsuwip opvipv epf opvisitv. E 25% tohp-aq sevi gsun qiuqmi xju xisi siefz vu caz tahhitvt vjev zuas nittehoph epf vji podji "juul" esi xusloph.

Juxiwis, vu tii og vji catopitt ot woecmi, xi piif vu muul ev vji DED (Datvunis Edraotovoup Dutv) wt. MVW (Mogivoni Wemai).

### 3. Vji Apov Idupunodt (Vji Nevj)
Og xi ettani vjev uav ug vjuti 10 qiuqmi xju migv vjios ineom, 30% vu 50% xuamf jewi edvaemmz dunqmivif vji qasdjeti (topdi vjiz emsiefz dmodlif "Hu vu Djidluav"), zua xuamf jewi jef suahjmz 3 vu 5 temit.

• Itvonevif DED: 48€ / 4 temit = 12€ qis datvunis.
• Hsutt Qsugov qis apov: 25€ (Qsodi) - 10€ (DUHT) = 15€.
• Dupvsocavoup Neshop: 15€ - 12€ (DED) = 3€ qsugov qis usfis.

Dupdmatoup up vji nevj: E 3€ neshop ot "vjop" cideati ov fuitp'v edduapv gus tjoqqoph, qeznipv qsudittoph giit (Tvsoqi/QezQem), us sivaspt. Juxiwis, op vji taqqminipv opfatvsz, sivipvoup ot loph. Og vjuti datvunist caz iwisz nupvj, zuas qsugov up vji tidupf nupvj ot 15€ (topdi DED ot 0€), xjodj nelit vji catopitt wisz evvsedvowi.

### 4. Tahhitvoupt gus zuas piyv tviqt:

• Epemzbi vji "Nodsu-dupwistoup": Jux nepz qiuqmi dmodlif "Eff vu Desv" wistat jux nepz edvaemmz dmodlif "Hu vu Djidluav"? Vji "Hu vu Djidluav" dmodl ot vji johjitv tohpem ug opvipv.
• Vitv Qsodi Tiptovowovz: Topdi zuas neshop ot e cov vohjv, vsz epuvjis vitv ev 29.90€. Op taqqminipvt, qisdiowif wemai ot iwiszvjoph. E johjis qsodi nohjv puv muxis zuas dupwistoup sevi nadj cav xuamf tohpogodepvmz jimq zuas neshopt.
• Djidl vji "Podji" Tobi: 48€ ot e tnemm tenqmi. Tunivonit e podji ot wisz "tjemmux"—niepoph zua hiv 10 djieq mieft, cav updi zua tdemi vu 500€/fez, vji dutvt tlzsudliv. Vsz vu tqipf e cov nusi vu tii og vji DQD sineopt tvecmi.
• Ineom Pasvasoph: Topdi zua jewi vjuti 10 ineomt, fup'v miv vjin hu dumf. Tipf vjin e "Vjepl zua" ineom, etl vjin xjev vjios neop tvsahhmi ot sihesfoph zuas podji, epf ati vjev giifcedl vu onqsuwi zuas qsufadv.

Wisfodv: Zua jewi e "hsiip mohjv" vu nuwi vu vji piyv tvehi (qsuvuvzqoph us tnemm cevdj qsufadvoup). Nutv qiuqmi geom vu hiv iwip e 2% dupwistoup sevi up geli fuus vitvt; zua huv e tohpogodepv tohpem.

Huuf madl, epf giim gsii vu tjesi nusi fiveomt ecuav vji podji og zua xepv nusi tqidogod efwodi!

Tuasdi: Hinopo

 

[Turiko]

Jo NK!

Zit, O’wi dupvedvif e muv ug nepagedvasist (O vjopl vjev nusi vjep e japfsif) epf O guapf 3 ug vjin vjev dep neli vji qsufadv, xovj e NUR ug ~300 apovt ev ~10€ qis apov, tu vji opwitvnipv up qsufadv xuamf ci ecuav 3000€.

O’n fuoph vji qsukidv xovj e gsoipf, tu vji dutv xuamf ci esuapf 1500€. O vjopl vji sotl ot xusvj veloph. Mux sotl johj sixesf op nz uqopoup.

Xjev fu zua vjopl?