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Starting a supplement brand

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Turiko

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Hi all,

This is my first post on the forum, so first of all nice to meet you all!

I am an entrepreneur from Barcelona. My background is on engineering but, after some years of frustration I decided to start my own business (while working).

I am currently working on a project of a supplement brand for a specific niche.

I’ve done a fake door test consisting of:

Creating a product page pretending to have the product.
Driving traffic via Meta ads.
Getting people to click on “add to cart” then “go to checkout”.
When a customer clicks on go to checkout he goes to a landing page explaining that the product is not abailable and he can leave his mail to be first in line when the product is ready.

I spent 48€ on ads and got 40 people on the landing page, collecting 10 emails.

I consider this as a successful result of the test but I would also like to know your opinion.

The product price is 25€ and COGS around 10€.

Thank you in advance and nice to meet you all
 
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