Wow, are you making this hard.
As a real estate agent, my number ONE best purchase is a TC. The vast majority of agents would agree with me.
My number TWO area of assistance would be marketing.
THREE would be a virtual assistant that would answer the phone 24/7 - and follow my basic script. I want more than "I'll have him call you as soon as he's available."
How long did that take to figure out? You don't need interviews. Just call a few good agents and ask them how they handle each of those tasks. I guarantee they know, and most engage with, these services. This is like selling hamburger buns to McDonald's. They are interested and are already going full speed ahead.
Ask agents if they're happy with their service - and what they pay. Ask them if you gave them a VIP membership at LESS cost, would they sign up? Many won't because they have a great working relationship and won't sacrifice that for a few bucks. Some will. Using this direct and simple method, you should be able to sign up 3-4 a day with practically no effort.
Then deliver results. There are great software programs that do most of the work for you. No sweat.
I had a "virtual office" leave me a text message. I could use them, so I called them. My call went to voice mail. They called me back - good technology there, as they knew who I was even though I didn't leave a message. I didn't call them again. They failed their test. And that was that - not rocket science.
Have I ruined your day? I hope not, cause now it gets worse. I like your name. I don't like your website - it's way too pale, unexciting, no hook to grab my attention, and your pricing plan sucks. I pay $350 per transaction for a TC. Simple - I build it into a deal. I don't give a whit what you pay your people or how long they've been with you. Do you care what I pay my hired help?
I know several TCs. I also am on the edge of hiring a 24/7 phone/chat service. That's about $800 a month, and it's a live person. I like it. I have a gazillion marketing people that can do digital ads for me.
So - you're not doing anything new. But, you might be able to do it better. And the services are in demand. Need a few more weeks to figure this out? This post just handed everything to you. It's no secret, and you could do well with it. So do it.
I seriously thought about doing this myself, but my time is better spent doing other things. So I have looked at this much deeper than typical agents would.
One more thing - there are dozens of website designers that could crank out a stunning website in less than 48 hours for you. Probably less than 24, even. Although you have a catchy name, throw your website out and start over. Tell me what I want to hear to help ME. Don't tell me what you do - every agent knows that. Don't tell me how you run your business or how you treat your people - I don't care. It's all about me, baby! Get that straight right now, and have some head-to-head ABC conversations with agents. (ABC = always be closing, i.e. what could I do to earn your business TODAY - right NOW!... The gold level at Silver level pricing - intro offer - VIP extra services included at no charge - get it?)
This is a slam dunk business. But don't take it for granted - your competition has the experience and a reputation that you have to compete with on their terms. Don't underestimate them.
Hope this helps. Stop being a professor and start grabbing this bull by the horns.
As a real estate agent, my number ONE best purchase is a TC. The vast majority of agents would agree with me.
My number TWO area of assistance would be marketing.
THREE would be a virtual assistant that would answer the phone 24/7 - and follow my basic script. I want more than "I'll have him call you as soon as he's available."
How long did that take to figure out? You don't need interviews. Just call a few good agents and ask them how they handle each of those tasks. I guarantee they know, and most engage with, these services. This is like selling hamburger buns to McDonald's. They are interested and are already going full speed ahead.
Ask agents if they're happy with their service - and what they pay. Ask them if you gave them a VIP membership at LESS cost, would they sign up? Many won't because they have a great working relationship and won't sacrifice that for a few bucks. Some will. Using this direct and simple method, you should be able to sign up 3-4 a day with practically no effort.
Then deliver results. There are great software programs that do most of the work for you. No sweat.
I had a "virtual office" leave me a text message. I could use them, so I called them. My call went to voice mail. They called me back - good technology there, as they knew who I was even though I didn't leave a message. I didn't call them again. They failed their test. And that was that - not rocket science.
Have I ruined your day? I hope not, cause now it gets worse. I like your name. I don't like your website - it's way too pale, unexciting, no hook to grab my attention, and your pricing plan sucks. I pay $350 per transaction for a TC. Simple - I build it into a deal. I don't give a whit what you pay your people or how long they've been with you. Do you care what I pay my hired help?
I know several TCs. I also am on the edge of hiring a 24/7 phone/chat service. That's about $800 a month, and it's a live person. I like it. I have a gazillion marketing people that can do digital ads for me.
So - you're not doing anything new. But, you might be able to do it better. And the services are in demand. Need a few more weeks to figure this out? This post just handed everything to you. It's no secret, and you could do well with it. So do it.
I seriously thought about doing this myself, but my time is better spent doing other things. So I have looked at this much deeper than typical agents would.
One more thing - there are dozens of website designers that could crank out a stunning website in less than 48 hours for you. Probably less than 24, even. Although you have a catchy name, throw your website out and start over. Tell me what I want to hear to help ME. Don't tell me what you do - every agent knows that. Don't tell me how you run your business or how you treat your people - I don't care. It's all about me, baby! Get that straight right now, and have some head-to-head ABC conversations with agents. (ABC = always be closing, i.e. what could I do to earn your business TODAY - right NOW!... The gold level at Silver level pricing - intro offer - VIP extra services included at no charge - get it?)
This is a slam dunk business. But don't take it for granted - your competition has the experience and a reputation that you have to compete with on their terms. Don't underestimate them.
Hope this helps. Stop being a professor and start grabbing this bull by the horns.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited:
