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EXECUTION Starting a fiction podcast

Discussion in 'Progress/Execution Threads' started by Rawseed, Jun 27, 2018.

  1. Rawseed
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    Rawseed Legendary Lurker Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I need to stop lurking and action-faking. So, I've decided to start this thread.

    Reasons for this thread:
    • To force me to map out a plan of action
    • To hold myself accountable to my plan of action
    • To allow other entrepreneurs to learn from my future successes and mistakes
    • To encourage Devil's Advocates to give me honest feedback about my plan of action
    If you're interested, I discuss my background here: INTRO

    I'm the typical Idea Entrepreneur that @MJ DeMarco talks about in Chapter 47 of Unscripted. I have a hard time executing and I have a million ideas. I'm also addicted to reading business and self-help books.

    My current business is book writing and publishing. But, I'm executing poorly on the publishing part. I currently have 5 books on Amazon and 1 box set.

    My first book has 276 reviews with a 4.4 rating (none paid for). I get decent sales when I do promotions or Amazon ads, but I never get around to doing promotions or Amazon ads.

    With my business, production isn't the problem. My problem is with operations and marketing.

    I currently have 17 novels and novellas that I've written and had edited. Most of those have book covers designed. Yet, only 5 of those are published.

    So, part of this thread is going to be documenting that I'm getting the 12 non-published books up on Amazon and maybe Draft 2 Digital.

    In addition to getting all of the books published, I've decided to turn the books into a fiction podcast. Ideally, I'd call it an Audio Drama. But, early on I'll only have one voice actor per book. And, I won't have music. So, I'll call it a fiction podcast instead.

    I think a fiction podcast can be a productocracy.

    • Control: I plan to syndicate it through Libsyn, so no one entity would be able to kill my business. I also plan to use lead magnets to get my listeners onto an email list.
    • Entry: I plan to hire voice actors to produce the podcast. This investment is a barrier to entry. The long road to profitability is also a barrier to entry. Writing quality stories that keep listeners coming back is another.
    • Need: There really aren't that many audio dramas out there and there aren't any audio dramas for the genre that I write in.
    • Time: I'm going to outsource the narration and the production. I'll need to write 4 novels a year. Unless, I just outline the novels and hire ghostwriters to write them. In that case, I'll just need to outline and do the first edit.
    • Scale: The market size is only limited to the number of people who enjoy my genre.

    Revenue Sources: book sales of current and future books, advertising, affiliate products, courses that I'll create, and products that I'll create.

    Marketing: word of mouth, viral giveaways, Facebook/Instagram Ads, Adwords, front and back matter of books, and influencer marketing (social, bloggers, vloggers, and podcasters).

    Ultimate Moonshot Goal: Have one of my stories turned into a movie.

    So, that's the overall plan. Next is to create a step by step execution plan. Then get to work.

    Any feedback is welcome. Especially, from Devil's Advocates. I'm not looking for reassurance.
     
  2. Ranman
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    Ranman New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Any updates?
     
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  3. Rawseed
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    Rawseed Legendary Lurker Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Updates on my fiction podcast.

    After two months, I now have:
    • A podcast name, domain, and website
    • A podcast cover/artwork designed by professionals
    • A podcast intro, outro, and first CTA (Call to action) recorded and mastered by professionals
    • A CTA landing page to capture emails
    • A CTA lead magnet to encourage email sign-ups
    • The first 10 emails to send in the every other week newsletter (20 weeks)
    • Episode descriptions/summaries and tags/keywords for the first 20 episodes
    • A step by step podcast episode production process to go from the various episode subcomponents to a tagged MP3 uploaded to Libsyn
    The last needed piece is the content. The voice actor has recorded the seven hour audiobook. I've listened to it and I've sent it back to him for some edits.

    Once I get the edited audiobook back, I'll have the content for the first 20 episodes of the podcast.

    My plan now is to:
    • Launch the podcast on October 1st
    • Get another audiobook narrated in October
    • Use Facebook Ads as the primary way to attract listeners
    • Adjust my strategy based on subjective and objective feedback. With more focus on the objective feedback.
     
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  4. Ranman
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    Ranman New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Wonderful update!! Im ecstatic about your progress and look forward to hearing your work. I also plan on entering the podcast field and you've everthing mapped out perfect. Do you plan on starting your own podcast network or shopping your podcast to a network?
     
  5. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    I changed the thread title to be more descriptive, otherwise people just think it's another podcast among thousands. A fiction podcast is a bit different.
     
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  6. Rawseed
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    Rawseed Legendary Lurker Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    @Ranman No, I'm not looking to join or start a podcast network. Right now my plan is to focus on this one podcast and get as many happy listeners as possible.

    I want as many listeners as possible and their attention. Many argue that attention is the most valuable asset to have.

    @MJ DeMarco Thank you for changing the thread title.
     
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