User Power
Value/Post Ratio
150%
- Jul 3, 2018
- 1,428
- 2,140
This is about Charity. I'm an idealist when it comes to Charity-that a person should give to charity because it's genuine and not to make oneself look good for others. So out of my own selfishness I donate to Charity because I genuinely want to donate to Charity and not to gain new customers. My business should be getting customers anyway due to my products not because I donate to charity. To me charity shouldn't be transactional.Running a business with a powerful mission makes you stand out from the crowd. Being different is super important and will help your business stay in peoples minds. You can use your mission as a competitive advantage and use it to win over new customers. If you were looking at two different products before deciding to buy, and both products were similar in quality and price - however, one of them had a powerful cause attached - which one would you choose? I think most people would choose the product that makes a difference. I sure would.