biophase
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Sometimes when we decide to do a sale, we think of a sale like 25% off everything. Sometimes we do a Buy one get one free. You might think that a BOGO would make you less money than a 25% off. But until you run some quick numbers your never know.
For example, imagine you have something that costs you $20 and $5 to ship, and you sell it for $100.
If you did a 25% off coupon, the customer would pay you $75. You would make $50 on the sale. ($75 - $25 = $50)
But what if you did a buy one get one free? Your customer would pay you $100. You would make $50 also. ($100 - $25 - $25 = $50)
When I offered both deals, guess what headline converts better and makes them visit your store?
Black Friday Sale. Buy one get one free on everything.
or
Black Friday Sale 25% off everything.
To the customer the BOGO deal is clearly better. Get 2 for $50 each instead of 1 for $75.
For example, imagine you have something that costs you $20 and $5 to ship, and you sell it for $100.
If you did a 25% off coupon, the customer would pay you $75. You would make $50 on the sale. ($75 - $25 = $50)
But what if you did a buy one get one free? Your customer would pay you $100. You would make $50 also. ($100 - $25 - $25 = $50)
When I offered both deals, guess what headline converts better and makes them visit your store?
Black Friday Sale. Buy one get one free on everything.
or
Black Friday Sale 25% off everything.
To the customer the BOGO deal is clearly better. Get 2 for $50 each instead of 1 for $75.
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