Some critique needed on my fishing eCommerce website

[Mark Horrocks]

Hi,

I have a number of eCommerce sites and started this new one approximately 6 months ago

Fishing Tackle Clearance Sale

At Fishing Tackle Clearance Sale store we sell course and sea fishing at great tackle discounts with free worldwide shipping. We offer full money back guarantee if you are not 100% satisfied. Check our great range of fishing lures, fishing feathers and mackerel spinners. On sale days check our...

fishingtackleclearancesale.co.uk

I have had it redesigned at least 3 times but at a small charge!

My main traffic source is Google PPC which is expensive.

I hold inventory with branded names but can I get this to convert in scale - NO!

Yes I get some sales but the PPC destroys any profit.

I did a test I selected a product category and lowered the price were I was selling less than cost I got sales but not a great quantity.

I think I broke the rule of road to entry here and I might have to admit I skrewed up here as people are selling on eBay which I think is wiping me out.

My investment in stock was approx £4K so no big numbers here some usefull comments would be great here.

Thanks,

Mark

 

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[MJ DeMarco]

I have had it redesigned at least 3 times but at a small charge!

I think your biggest problem is that you've wasted the primary real estate at your website with a photo and a poor headline.

You have 3 seconds to grab attention, and you've used that space poorly.

Use Observed Modeling to guide you -- how are the MOST SUCCESSFUL eCommerce sites organized? How do they grab attention?

Take a look at Wayfair.com for example.

You need to use a stronger headline, and don't waste top-of-fold space with just a photo ... entice, make offers, demonstrate value.

 

[Mark Horrocks]

Are you sure you're not an SEO back link spammer?

All your posts have links and are getting reported by users as SPAM.

Thanks for your input much appreciated. Which website is getting this?

My my main website is Picking Winning Horses that sells my books these are my own blog posts and articles that I am passionate about.

Are you talking about this website?

I have a number of ecommerce sites so curious!

Just nearly finished your latest book got it Monday this week now at the end its very good indeed the best one out of the three. I like the TAM brilliant I picture many rats hunting for food !

Thanks,

Mark Horrocks
+44 7973-786657

 

[Mark Horrocks]

I think your biggest problem is that you've wasted the primary real estate at your website with a photo and a poor headline.

You have 3 seconds to grab attention, and you've used that space poorly.

Use Observed Modeling to guide you -- how are the MOST SUCCESSFUL eCommerce sites organized? How do they grab attention?

Take a look at Wayfair.com for example.

You need to use a stronger headline, and don't waste top-of-fold space with just a photo ... entice, make offers, demonstrate value.

Thanks again for your input just having a crap day juggling domestic life with gardening life hate gardening!

 

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[Jon L]

I agree with MJ. Take a look at Amazon.com. What is the first thing you see on that site? Hint: Its stuff you've looked at previously (stuff you thought about buying but haven't yet), and stuff you might be interested in buying. There are no big pictures of a guy in a boat.

On your site, you won't have the automation that Amazon does, but you could have something like this:

[The best lures for ] [fast scrolling: Trout, Cod, Catfish, Tuna, Salmon] [button: Find your lure]

Or, something like that.

You'll have to experiment to see what works, but fishing sites are a dime a dozen. Why would someone want to go to your site? Its not 'to buy fishing gear.' It might be: 'to buy the best possible fishing gear I can get for my exact needs and budget.' ... Unless you're an expert fisherman with decades of experience, you won't know what that gear is. Even if you are, the amount of new gear on the market each years is overwhelming, I'm sure.