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Ultimitly, financials come from sales which essentially come from buyers. Buyers come from traffic...
If you’re buying a web business, you really have to understand where their traffic is coming from.
Make sure you take a deep look into their entire backlink profile. Don’t touch anything that utilizes a PBN. There’s plenty of reasons why and it’s not worth the risk.
If they’re doing paid ads, be sure they are including their FB ad setups with the sale and get them to sign a non-compete.
For ecommerce businesses, find out what their top 5 products are and determine how much your margins would go up if you fulfilled those products yourself vs a drop shipper.
Just a couple of golden nuggets I use. I’m shopping a site right now actually.
Good luck
If you’re buying a web business, you really have to understand where their traffic is coming from.
Make sure you take a deep look into their entire backlink profile. Don’t touch anything that utilizes a PBN. There’s plenty of reasons why and it’s not worth the risk.
If they’re doing paid ads, be sure they are including their FB ad setups with the sale and get them to sign a non-compete.
For ecommerce businesses, find out what their top 5 products are and determine how much your margins would go up if you fulfilled those products yourself vs a drop shipper.
Just a couple of golden nuggets I use. I’m shopping a site right now actually.
Good luck
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