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Set up to Fail, Driven to Succeed - Journey from 0 to Serial Entrepreneur

A detailed account of a Fastlane process...

FeaRxUnLeAsHeD

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Hi guys,

I've been on a hiatus from here for about a year - a year of executing, and mostly a year of failure (I don't like the term failure, to be honest - sometimes you win, sometimes you learn, so i've been learning)

I'm going to keep this thread updated on a daily basis until I have reached the milestones I'm aiming for - and then I will retire this thread as a testament to all of those who come on here and look for advice on where to start and how to get from A to B.

I'm going to provide a brief summary of who I am, my life, where I'm at, and where I'm going. Hopefully my journey thus far will be enough to motivate those of your reading to take action and achieve your goals.. but I'm just getting started.

Family Background:

My parents were both born from lower-class families.

My father came from welfare. He had 6 brothers and sisters living in a cramped apartment with very little food, but always a cigarette to be found. When he was 18, he was kicked out and had to go fend for his own. He entered the workforce, and never had much of a chance or a vision to escape the grind. He worked all the time, eventually met my mother, and bought a house in the poverty-area he grew up. He later sold the house and 3 months after I was born, they bought a nicer house in my hometown and moved. He passed high school and that was as far as his education extended.

My mother came from a second floor apartment with a single mother. Her father was never around. They lived frugal, and while not on welfare, definitely had a grind of a life to a similar extent.

When my parents met and bought the house in the middle-class town around the time I was born, the struggle never seemed to end. Growing up, every fight was about money. They also hated their jobs.

I knew around 16 that I couldn't suffer a similar fate. I had to do something different.

My background - From Age 0-16

I was always a scrawny, weak, insecure kid growing up who didn't have a ton of friends. I got bullied all the way through high school, and didn't really have any true friends - just a core group of kids I hung out with.

My insecurities led me to escape reality and indulge in video games. I would play so much that I would literally hallucinate when I would go to sleep and think I was playing the game when I was simply dreaming.

I stumbled across a mentor or two online at the age of 14, when my life began to shift forever. I tried to quit video games, but I couldn't get a grasp of it until I was 17.

My background - Age 17-20

As I neared the completion of high school, I broke the video game addiction. I realized I wanted more out of life, and life EXPECTED more out of me. I put down call of duty, halo, and World of Warcraft. I smashed every Warcraft DVD I had. I sold my Xbox on Craigslist.

Then, I joined a gym and committed fully - it was my outlet, and my escape. It turned out to be the one thing that led me to grow into the person I am today. At age 17, I joined the local planet fitness and walked after school every day. I never stopped exercising from that day onward.

Around the same time, I couldn't get hired for a job - no work experience, and no job wanted to give me any. So my mentor told me to start a business.

I began knocking on doors with my dads push mower and started a lawn care business.

Lawn Care Business
The lawn care business had a year or so of failure - I just didn't know what I was doing, missed appointments, and lost clients. I had a business partner who I later fired. From 17-20 years old, I scaled the lawn care business from 0 to 25 accounts in 6 cities and towns. I bought a truck, trailer, and equipment, and continued to expand. This was my first taste of entrepreneurship, and it lit a fire that has never gone out.

Retail Sales
Around the same time, I got my first retail sales job. It was awful, and reminded me of the importance of running my own business and escaping the 9-5 that my parents never escaped. I was by far the hardest worker in the room, and made $8 an hour. After two years and making $8.55 an hour, I called it quits. My lawn care business had grown to a point that I had no other choice but to quit the retail job and continue my lawn care business, so I packed it in and worked on lawn care full time.

High School

I was a poor student in this time frame. My grades reflected my video-game work ethic, and I didn't really care for school. By junior/senior year, I had a lot more discipline from lifting and exercising, that my grades did start improving. In this late period of my high school life, I watched a few classmates die from making poor choices, which made me realize how important each day is, and that we only get one shot at life.. better make the best of it. I went on and graduated when I turned 18 and headed to community college.

The Gym
The gym turned into the only thing that helped me to gain the discipline and the work ethic to succeed in my everyday life. I started out at 100 or some odd pounds and between 17-20, I packed on well over 40 pounds of muscle and met one of my biggest milestones: I was featured on BodyBuilding.com's Teen Transformation of the week.

Community College
I went to community college after high school because my grades weren't good enough to get into anywhere else, and I didn't apply anywhere else. I had to decide on a business associate degree program, or a transfer program. I decided I'd transfer to a 4 year school. In community college, I worked my absolute face off, got over-involved in every organization, and ended up graduating highest honors with transfer scholarships lined up.

Transferring Colleges
When it became time to transfer, I realized I couldn't afford any other school. I applied for 3 top business schools, and was accepted to 2 and declined from 1. My top school rejected me, so I prepared for plan B. Fortunately, I had some great mentors at community college who reached out and dug into why I was rejected from my top school - with a few errors on their part (I had summer classes I was finishing at community college, since I did every semester including summers for 2 years straight, and they didn't realize I had some extra math-classes I was finishing), they sent me an acceptance letter.

From here, I went to my parents. "I need a co-signer so I can go finish my degree"
- No way in hell, son. "If you want to jump off a bridge on your motorcycle, I'm not buying you the parachute to do it. Figure it out, I'm not co-signing for you".

With the days counting down on the deadline, I made some fast moves and negotiated my financial aid offer and had it significantly increased. I also drove back home on weekends to continue cutting lawns, I picked up a part time job, a work study, and ended up selling the lawn care business. I also negotiated with my parents for a co-sign on $15,000 (which I later found out this past year that it was approved without the co-signer..)

I ended up becoming a resident assistant, worked every summer, and did an extra year at college to continue learning, networking, and growing from the top entrepreneurial school in the country. I graduated dead-broke, because everything went into college, and I stacked up a bit in student loans.

The Entrepreneurial Experience at College
I started several businesses while working. All have been marginally successful since the lawn care business - I was personal training but gave up during college because I didn't have the time.

I started an amazon business and ran out of capital and just couldn't compete - which costed me $6,000 in lessons: don't chase money, chase VALUE.

I started a direct mail company, and parted ways with the business and my business partner after he had a nervous breakdown.

I learned that the college wasn't all I thought it would be - I thought somehow, getting a degree would somehow prepare me for the real world as an entrepreneur. It couldn't have been further from the truth.

I don't regret college. I learned more about myself and grew into who I am today with the struggle and lessons I had in college.

Also, the network I made in college and the people I had the opportunity to learn from was well worth the tuition money.

I've sat down and had breakfast with billionaires. I've learned from them, gotten their advice, and gained insights that I never would have had the opportunity to without college.

I had breakfast with one of the first founding members of a 10B in assets private equity firm.
I took a class with a professor who left Boston Consulting Group to become a founding member at a start up that was acquired a few years later in which he became a hundred-millionaire.
I learned from, and took a class with one of the founding members of blue buffalo dog & cat food and SoBe energy drinks.
.. and many more experiences that made the tuition worth it.

Post College
I was going to either move and live like MJ DeMarco did in his early tales of The Millionaire Fastlane (go move to a random state based on which one had the best criteria and live dead-broke while starting a company), or I was going to get this sales job at one of the top places to work in the city, which I had applied to. I declined all other job offers and only focused on the sales job. If that one didn't turn into a job offer, I'd go move states and live dead-broke and work side jobs to focus on entrepreneurship.

I got the job offer, and started working in SAAS sales for an exciting tech company. In my first month after training, I smashed records. I did so well, they moved me to another division of the company where I could bring in more money because of the way I performed.

I recently started personal training again, because it's been my passion. I've decided I'm going to start by building up a practical business (fitness training) and am aiming to open a gym.

Action Plan Moving Forward

Living Situation

I live with cheap rent in an apartment with a few friends. To date, I hang out with friends for 3 hours a month if I'm lucky. My expenses are super-low, and I'm saving as much money as possible.

Business
I have a handful of clients on contracts for personal training. My plan is to have enough clients and cash flow to open a gym. I'm going to shift from 1-1 training to boot camps shortly, and when I have enough clients on EFT, I'm going to open my own studio space. I rent out of a gym for now and have the keys to the building.

I also have a clipboard application for windows that I've been working on for over a year which has come to fruition - I'll be looking to fully test the idea and get sales shortly - I've ran beta tests and know I can sell it and I know it solves a real need (it's the reason I had it developed) - I just don't know how big the market will be for it. More on this later.

My objective is to open a gym as soon as possible - possibly this year, but my focus is on an FHA property to significantly lower expenses (see next bold point)

Future living situation
The objective is to get an FHA loan and purchase a multi-unit property towards the end of the year to live rent-free. This will save me $7000-8000 a year more than I'm already saving.

Flipping
On the side, I'm going to spend a few hours a week flipping and selling stuff to pay for student loans.

The Goal
To be a serial entrepreneur. To be FREE from the 9-5. To be able to focus fully on how I can make the world a better place and build businesses around everyday problems.

Before I can do this, I need to help MYSELF - make sure I can pay bills, learn all I can, and save capital to inject into business ventures.

I'm saving money working jobs right now for a couple of years until I'm ready to pull the trigger and go all-in on a business opportunity. (Within the next 3 years) For now, I'm working nights and weekends when I'm not at work to build the businesses I outlined above.

I have a checklist and, once all the boxes are checked, that's when I'll go all in on entrepreneurship and not work another job again.

This is a few pieces of the checklist:

Safety & Shelter:
- Living expenses covered from income outside of a job
- Emergency fund full ($7,000 cash)
- Working Capital saved ($50,000)

Strong Base:
- Rent free (own a property, FHA loan, live in 1 unit, rent out others)
- Student loan free (either paying off debt or have a side-stream of income to cover my $280/mo)

Business Setup:
- 14 fitness clients ($300/mo average income for each)
- My own gym space
- Profitable

I'm going to keep this updated as frequently as possible.

Hope this journey so far can inspire a few who are just starting out. I'm currently 23 years old and am just getting started.

It's not a matter of if, it's a matter of when.

Godspeed.
 
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FeaRxUnLeAsHeD

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Interesting story. Any insights from the wealthy individuals you have met with? What are some of the pieces of advice that have stuck with you the most?
Yeah lots.

From the top of my head:

- Think outside the box (or don't even imagine a box at ALL) - you have to get creative. Founder of SoBe energy drinks was on his way to a convention in the early days - they decided to purposely slash their own tires near the convention - so there was no way they could carry all of the drinks in themselves. So they asked for help from people attending the convention: "hey, we got a flat. If you help us carry these drinks in we'll let you have a few for free"

Then at the convention, everyone's walking around with SoBe energy drinks in their hands.. was one of their first biggest PR pushes..

- Specialize in something - you have to be JUST good enough to understand every part of business, but you should really specialize and get good at one aspect of it. I decided to choose sales (with input from some of these mentors)

- Take CALCULATED risks - When you're making $150K a year as a consultant at BCG but hate your life and hate traveling all the time, and you have the opportunity to join a startup that you truly believe in, that 50% pay cut you're going to take now is going to pay back dividends in the long run.

Last one from the billionaire founding partners of the 10B asset private equity firm:
- Industry is MOST important - someone in the burger flipping business and someone in the private equity business can both be equally as smart and work equally as hard - but one industry is just going to pay off better than the other. The kid working at McDonalds flipping burgers might work just as hard, if not harder than a private-equity analyst. One is in a much better industry than the other to succeed.

Hope that helps.
 

MidwestLandlord

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You're in your 'younger years' again (early 20s) - what would you DO? and, what would you do DIFFERENT?

I would make a game out of seeing how frugally I could live (without living in squalor lol)

I would avoid alcohol and drugs.

I would spend only enough time on women to know what a gal who is a good fit for me looks like, not chasing them for the sake of chasing them.

I would build up a life full of like minded people who share my values, and very quickly cut loose the one's that don't.

I would not use "youth" as an excuse for not being successful.

I would learn absolutely everything I can about my chosen fastlane path, and passive money systems.

I would find a cause in the world that resonates with me, and while I didn't have money, I would provide value to that cause by giving my time. I would use this cause to fuel my passion for becoming wealthy, knowing that later I can change the world in some way.

I would learn and practice habits, and apply processes to everything in my life, right down to my daily routine.

I would jealously protect the time I set aside to remain healthy and fit.

I would use rogaine, and take saw palmetto and zinc daily to protect my hair.

I would make time for family, friends, and fun.

I would learn everything I could about controlling my mind. Meditation, breathing exercises, my spiritual beliefs, embracing fear, failure, and rejection.

I would be well on my way to wealthy, and know myself better, before I committed to bringing wonderful little people into the world that depend on me for everything.
 

MidwestLandlord

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Just received a SAAS sales executive job offer for $119K on-target earnings (55 salary / 64 commission).

A high paid "slowlane" job can work really well for financing a fastlane venture. It can give you tremendous leverage/capital if you control expenses.

That's exactly what I've done, and am continuing to do. Nothing wrong with doing it that way!

To put it into perspective, making over 100K at 23 years old puts me in the 1 percent income bracket for my age. Go figure.

Quite the accomplishment! Bravo!
 

FeaRxUnLeAsHeD

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So the plan here that I've been coordinating is a bit different from the traditional "entrepreneur struggle"

I don't think its necessary to be dead broke in your parents basement trying to start a business and learning the hard way.

I've decided that it's much more valuable to learn from others and join their business - scale my income, minimize expenses, and focus on saving insane amounts of money as I learn a skill and build equity in a company.

In a few years, I'll look back and see what's been built, where I'm at, and what I'm doing in the entrepreneurship fast-lane. Then, I can figure out what the next strategic step is.

I personally find it more useful to spend 30 hours a week on a fastlane business, have access to hundreds of thousands of dollars in capital, savings etc, not have to worry about bills being paid etc, and I can leverage that money to lower expenses (income property, live rent-free, etc). I also spend 40-50 hours a week working for someone else.

The alternative (which i heavily considered for years) was to drop out or quit previous jobs and start a business and be dead broke, maybe wait tables, and find a way to pay the bills and spend 70 hours a week on a fastlane business.

70 hours a week of being dead broke and having no leverage or knowledge or network around me to help me sounds far more challenging to become a multi-millionaire compared to going on to make hundreds of thousands of dollars and building a fastlane business on the side.

Best case scenario: company goes public from what I helped build, I cash out, I made tons of sales $$ for myself, I built up a fastlane business on the side, I continue that.

Worst case scenario: my fastlane businesses take longer and it's slow and painful, and I build up and save money and learn slower while working for someone else.

To put it into perspective, making over 100K at 23 years old puts me in the 1 percent income bracket for my age. Go figure.

Income Percentile by Age Calculator for the US: What Percent Are You? - DQYDJ
 
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FeaRxUnLeAsHeD

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I'm trying to keep this off the grid until it's officially announced (since my name and face are attached here) but I've got an opportunity that has presented itself that looks very very promising. Will have a *BIG* update on Tuesday.

Heading to UNH this weekend for their entrepreneurship program kickoff - keynote speaker is Jeff Hoffman, one of my all time favorite serial entrepreneurs. (Founder of Priceline.com)

Just finished training a couple of clients - I really like personal training, but realized I set myself in the slow lane (temporarily) - I'm working with a handful of clients generating around $1300-2000 / month on the side in revenue.

Saving to open the gym and will be starting to do boot camps shortly.
 

FeaRxUnLeAsHeD

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Thanks for sharing guys.

Been frustrated with personal training - mainly because I've realized it can't be scaled, people definitely have difficulty affording it, and the amount of excuses people come up with is maddening.

The reason it's frustrating really just comes down to the fact that it's not that scalable, so it takes a lot of my time to get people in who don't end up signing up or I have to call them a bunch of times, they reschedule, or even worse is they come in and sign up but then come up with the most ridiculous excuses to not actually continue coming in and paying (I lost my wallet, cancelled my credit card, now my friend is in the hospital, then they stop responding after doing 2 sessions and I give them the benefit of the doubt).

I've decided I'm going to stop building up my book of business with the personal training, and I'm going to focus on boot camps before and after work. I'll validate if this is actually going to go anywhere by doing a '30 day challenge' and inviting people to join for 30-45 days, pay up front, and join me in the first challenge. I'll see how many people I can get to pay and sign up, and how much it costs me in advertising $. Then, I need to see how many of those people I can get to keep coming back and stay as clients.

Worst case scenario: it doesn't work and I just move onto something else where I feel like I can have a bigger impact (even a fully scaled gym can only impact so many people.. from my math it's around 100-150). I'll still keep training a few people here and there since i'm certified and have already agreed to help people along.

Best case scenario: it works and I build up a massive fitness business - open a gym, 100-150 clients at fully scalability, etc.

I've continued trucking along because I've had great ROI on the personal training: $100-150 of advertising can bring me in a new client that stays on board for upwards of 6-12 months.. but it takes so much work before that (calls, connecting, scheduling, rescheduling, calling again, etc)

The boot camp model will be much more sustainable, cost effective, and scalable. Let's see how it goes.. I'm going to spend 30-60 days seeing how many sign ups I can get..
 

FeaRxUnLeAsHeD

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Okay, figured I'd provide an update here on the 'big news'.

So an executive-level professional and a CEO from a company reached out to me - asked if I wanted to work for them in a lateral-style move. I kindly said no thank you - would only consider working for them if they let me be at that next level - actually selling and closing deals.

They reached out to me specifically because I've been able to build a good reputation over the past 7/8 months at the company I'm at.

I've since been invited to interview for that role - and I've gone through the entire process. I'll know Tuesday if I have the job - would be 110K OTE (on target earnings) with equity. Very early-stage start up, series A funded company (SAAS company). I was very hesitant at first but they've checked all the boxes and it seems like a good risk-reward payout. Lot of potential, and if we build into something big (CEO has an excellent track record), I'd be one of the first few sales guys on the team while building up sizable equity - IPO or acquisition is not out o the picture over a 2-5 year window.. huge opportunity for me being 23 to make six figured in salary.

The goal is to just become the absolute best sales-person I can, play a bit of defense and save boat-loads of cash, and then go on the offense in a few years. I'm partly on the offense with starting companies on the side, but I'd like to make the leap and be all in when I have expenses low enough and enough capital to leverage.

Lot of people here would call it 'slowlane' - I see it as a very strategic move and a great opportunity to work alongside a successful team and CEO who has been in executive level positions for 5 different companies that went on to IPO or be acquired.

I completely disagree with the mentality that you have to be dead broke in a basement waiting tables every night and bartending on weekends while building a company to make it as an entrepreneur. I'd much rather spend the time learning and mastering a skill (sales) and in 3-5 years, I can go all in on businesses of my own with 500K in the bank.

Thoughts?
 
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FeaRxUnLeAsHeD

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Sales, without scalability, is scary. Because you'll make yourself a ton of money and build your own slowlane job :)

Hit $2,000 / month with active clients for personal training - and that's probably all I want to do. Not because I can't bring that a lot higher, but because I need to save my TIME and focus on building fastlane systems. The $2,000 a month was definitely a quick way for me to work my sales skills and prove that there's a need for the work i'm doing, and it's some income to put into the fastlane system.

Next focus is launching some early-morning boot camps - 8, 30 minute sessions at 7AM/7:30AM 4 days per week - think of this as a fastlane 'beta' run - my goal is to get 15-25 boot camp sign ups ($150/mo) on minimum 6 month contracts. The $150 rate is going to be my discounted rate for the first 15-25 sign ups - minimum 6 month commitment I think. I'll be able to run these before work and it'll work great for my niche market as well. I'm also using scheduling software so if people don't schedule to come into any boot camp classes on a Thursday morning, I won't have to show up and I'll get that hour back. People have to reserve 24 hours in advance.

So now that I've got some revenue, I'll focus on the fastlane system.

Next steps:
- Beta version of boot camps in sub-lease space
- Bring people in the door, generate 15-25 active clients
- Save up around $15-30K in cash, be generating over $3K/mo in revenue
- Start scoping out gym spaces to lease
 

FeaRxUnLeAsHeD

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Been having fun in the new sales role. Pay basically doubled (when I hit commissions - which I am now fully in control of) and I'm working about 80% as much compared to the prior job..

Work 80% and make double.. sounds like a good formula to me. Have some deals in the pipeline, expenses covered, plenty of savings being added to my account every pay period, now to continue to hone in on my business and take stuff to the next level..

I'm realizing this is all levels - and I want to make sure I keep ascending to the next one - right now I'm at the 6 figure mark for income in corporate, and I'm able to manage a handful of personal training clients to make myself around $1-2K a month in side revenue.

The next level for me in the sales gig is to just find the 20% of things yielding the 80% results and build up enough flexibility and efficiency to work from home a few days per week.
The next level in the fitness business is to launch boot camps and build a scalable and repeatable model - training classes instead of individuals, and bumping that revenue per hour up to a rate that's high enough to eventually hire trainers as well. It's high enough with 1-1 training but I'm not in a position to hire trainers right now (I sublease space, I don't own it, so it's just for me). I've had some clients drop off and I haven't been consistent with my marketing, so that's another level to work on - consistent marketing stream for bringing in net-new clients. The reason I stopped marketing was because I got overwhelmed with a lack-of-scalability strategy - I can only take on so many clients at once. Now my full focus is on group trainings and boot camp classes. Been working on the launch.. more on this soon
 

FeaRxUnLeAsHeD

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Gave two weeks notice today for SAAS company #1 so I can begin at SAAS company #2 as one of the first sales executives - now I'm going to haul a$$ for the next two weeks to finish strong and keep strong relationships with the team I've been working with. Then, a week off, then, starting at the new place.
 
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motosnipe

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You're in your 'younger years' again (early 20s) - what would you DO? and, what would you do DIFFERENT?

Curious to learn from your successes/failures..


Well that's the thing. My dad worked two jobs, one in a warehouse with a Union as well as pumping gas. My mom worked retail her whole to this day, but makes good money doing so. At first that was what I thought I needed to do. If i could turn back time, I would not have joined the Military, granted it was a good experience, but did absolutely nothing for me in regards to a career.

I worked multiple odd jobs once I got out. From tree work, to small retail stores, to eventually where i am today, which is a General Manager for a corporate Tire and Auto shop. Decent money, but not enough to where I feel comfortable supporting my wife and 2 kids as well as 2 foster kids I took in.

I've scrounged for money for rent, food and clothes. I've lost jobs, acquired others in hopes I would move up the chain. If i had the entrepreneaurel spirit back then that i do now, i feel i would have started something meaningful.

Recently I had wanted to start my own detailing business, got as far as getting business cards and starting a FB page. Reason being not having the capital to go any further. With some unfortunate financial issues, it just wasn't possible.

I do have a couple things in play, and am awaiting to see how far I can go. However, i recently took a huge interest into real estate, and am going yo further educate myself to get my license snd start part time.

No matter what direction i go, im going to work my a$$ off to be successful at it
 
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FeaRxUnLeAsHeD

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Couple of minor updates:

- still working on setting up a foundation for my fitness training group classes - need some scheduling software for groups.. specifically for fitness / payment processing etc.. working on that
- Got a guy from my hometown paying me for online coaching now too.. little extra income there
- I'm starting to build up a nice stream of income from a few sources. This is what it should look like in the next couple of months:

- Salary from sales job
- Commissions from sales job
- Personal training revenue
- Boot camp revenue
- Online training revenue
- Software app license sales (another tool I've had created that I don't think I've mentioned here - very small revenue stream because it solves a minor need and is going to cost $15-40 per license per year)

With just my salary alone, I'm in like upper 85% of America for people my age.. so can't complain when you put it all in perspective.... 2017 will be a nice 6 figure year.. but I'm more focused on building some asset value in these businesses i'm building.
 

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I find I'm spending more time working on myself than on a business.

I'm really trying to build the foundation for which I can focus time, energy, and effort on solving real-world business problems. I understand now that personal training isn't going to be scalable. It may be when I enter the online space, but that's going to be an experiment in of itself in the near future.

It may sound 'slowlane', but in the interim, I'm working my a$$ off for someone else as a highly-paid sales rep at this startup company, and honestly I don't think it's a bad idea. A lot of people on this forum like to write as if they're all CEO and A player #1 guys and discredit the #3, 4 and 5 guy..

I'm confident I'm an A player and will be a great founder in the future, but for now I'm living like I'm that broke start-up guy (bare essentials in a shared small apartment) and I'm learning everything I can while raising my net worth / savings. Before I'm 29, I will have accumulated somewhere in the realm of $300-500K at the rate I'm saving, so once I hit that mark I'm going to get a few other boxes checked and then go all in as an entrepreneur.

I figure if I'm making a 5-7% residual on 300K, I'll make $15K-$21K a year, which is more than enough for me to live off of. At this point, I'm going to get either an apartment or house and mortgage in some other part of the country, and go 100% all in on entrepreneurship. For now I keep learning, saving, and spending the rest of my days building whatever need I can solve - right now personal training is more of a side-hustle and income, and I have a few other things in the works as well. My biggest challenge has been executing too slow, overplanning, and focusing on $ instead of value creation, so I've been making modifications to execute quicker.

So for the time being, I'll collect the paycheck (a large one due to hustling / commission etc) and focus the rest of my time on the offense of business-building. Then when I've got a few things more in place, I'm going all in. I enjoy working for a startup, but I know I can be an A-player.. I just don't agree with the way traditional entrepreneurship is glorified to eat ramen and be dead broke and on the verge of bankruptcy and requiring a level of 'struggle' to the point that you set yourself up to fail.

When I hear those stories, I know there's a large percentage of people who had a similar struggle but did not, and may not ever make it in this world.

So, I'm going to at least set myself up to be able to make it by aggressively saving and preparing for war.

In the meantime, I'm saving tons of $$, I'm scaling my income, I'm focusing all my time on how I can add value to the world (whether it be at this job or on my own projects), I'm living frugal as hell, and I'm preparing for war.
 
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This is a great post that I will definitely be following. It sounds like you've had a very similar upbringing as me and we seem to be pretty close in age (graduating from the top school in my state this summer).

Just like you, I played a ton of video games growing up but stopped when I discovered the gym at 15. I worked at multiple gyms throughout high school and have been experimenting with running different types of companies throughout my time in college.

Question:
I've always wanted to start my own personal training company since I have years of knowledge about diet/fitness and genuinely enjoy it; but how do you train clients at commercial gyms without getting into trouble with the management?

Once again, I'm excited to follow your journey man!
 

FeaRxUnLeAsHeD

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This is a great post that I will definitely be following. It sounds like you've had a very similar upbringing as me and we seem to be pretty close in age (graduating from the top school in my state this summer).

Just like you, I played a ton of video games growing up but stopped when I discovered the gym at 15. I worked at multiple gyms throughout high school and have been experimenting with running different types of companies throughout my time in college.

Question:
I've always wanted to start my own personal training company since I have years of knowledge about diet/fitness and genuinely enjoy it; but how do you train clients at commercial gyms without getting into trouble with the management?

Once again, I'm excited to follow your journey man!

Thanks for posting and following!

Before I answer your question, I'll advise from 'following your passion'. Don't do it because you like it or are good at it, do it because there's a clear NEED. I've found that there's always a need for a personal trainer, but you need to identify what makes you different. You also need to identify how you're going to make it fastlane, otherwise you're just going to be a personal trainer and work IN the business and not ON it. Plan on hiring trainers that you can coach up to be better than you are.

You have to get creative with the commercial gym thing. Here's a few ideas:

- Train out of a non-commercial gym (talk to private-owned gyms and see if you can work out a sub-lease deal)
- Train out of a park
- Be quiet and sneak clients into a commercial gym to train (not advised)
- Train out of people's homes
- Connect with management at your commercial gym and work out a deal (maybe they get a cut for each client they let you train)

Remember, you don't want to just be another trainer forever. That's slowlane. At least make sure the overall PLAN is fastlane - to build a client base, and then hire other trainers and work on the business, not in it.
 
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Yeah lots.

From the top of my head:

- Think outside the box (or don't even imagine a box at ALL) - you have to get creative. Founder of SoBe energy drinks was on his way to a convention in the early days - they decided to purposely slash their own tires near the convention - so there was no way they could carry all of the drinks in themselves. So they asked for help from people attending the convention: "hey, we got a flat. If you help us carry these drinks in we'll let you have a few for free"

Then at the convention, everyone's walking around with SoBe energy drinks in their hands.. was one of their first biggest PR pushes..

- Specialize in something - you have to be JUST good enough to understand every part of business, but you should really specialize and get good at one aspect of it. I decided to choose sales (with input from some of these mentors)

- Take CALCULATED risks - When you're making $150K a year as a consultant at BCG but hate your life and hate traveling all the time, and you have the opportunity to join a startup that you truly believe in, that 50% pay cut you're going to take now is going to pay back dividends in the long run.

Last one from the billionaire founding partners of the 10B asset private equity firm:
- Industry is MOST important - someone in the burger flipping business and someone in the private equity business can both be equally as smart and work equally as hard - but one industry is just going to pay off better than the other. The kid working at McDonalds flipping burgers might work just as hard, if not harder than a private-equity analyst. One is in a much better industry than the other to succeed.

Hope that helps.

Great story about the SoBe Guerrilla Marketing approach.

I sometimes think about Marketing like a "tentacle monster" attacking a city.
If there are tentacles bursting through the windows of your home and attacking you, then you can't ignore it.
If there are SoBes in everyone's hand that you see, you can't ignore it. Lol :)

In regards to the last quote from the P.E. guy -
Could this be tied to @MJ DeMarco s "Law of Effection"?
Burger Guy's business simply struggles to effect enough Scale with enough Impact... it's a 'wrong' Industry?
P.E. Guy's business automatically focuses on Scale and Impact... it's a 'right' Industry?
 
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FeaRxUnLeAsHeD

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Great story about the SoBe Guerrilla Marketing approach.

I sometimes think about Marketing like a "tentacle monster" attacking a city.
If there are tentacles bursting through the windows of your home and attacking you, then you can't ignore it.
If there are SoBes in everyone's hand that you see, you can't ignore it. Lol :)

In regards to the last quote from the P.E. guy -
Could this be tied to @MJ DeMarco s "Law of Effection"?
Burger Guy's business simply struggles to effect enough Scale with enough Impact... it's a 'wrong' Industry?
P.E. Guy's business automatically focuses on Scale and Impact... it's a 'right' Industry?

Yeah, I think the industry thing is a result of some industries being more scalable than others. Some industries have more magnitude. Working hard means nothing.. if you're in the wrong industry, you'll never make it.

The New Hampshire entrepreneur kickoff program with Jeff Hoffman (Founder of Priceline.com) keynote was cancelled due to weather. Didn't get a chance to meet him, unfortunately.
 

FeaRxUnLeAsHeD

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Learning how to sell is dangerous..

I've come to realize how simple it will be to become a millionaire and set myself financially free.

There's really 3 rules to leveraging sales skills to be

1. Be able to MARKET or have a marketing system in place that allows you to get in enough sales opportunities to yield positive ROI
2. Be good at selling and improve your closing rate to a certain percentage that yields positive ROI on your marketing and high enough margins to do #3.
3. Put systems in place where others can do the work you're doing (marketing, customer service, etc) so you can just focus on selling.

Example:

With personal training, I spent $1,000 to get 11 people in front of me for a consultation.
Out of those 11, my closing percentage is around 40% - so I close roughly 4 people. The average deal is $1,500. I end up netting $5,000 - a 400% return
Those 4 clients would be roughly 8 hours of work each per month (8x4 = 32 hours a month) and let's say they stay for 3 months - 32x3 = 96 hours.

I net $5,000 and need to pay for 96 hours of labor.

Hire a trainer @ $15 / hour
15x96 = $1,440.

$5000 net after ad expenses
($1,440) trainer fees
($2,500) facility fees, insurance
-----------
$1,060 EBIT

And, the facility expense is flat - so the more clients I bring in, the higher this margin is going to increase.. you get the idea.

If you have a high enough margin / ROI and get good at selling, this is how you can build a fastlane business..
 
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FeaRxUnLeAsHeD

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Health first, and don't follow the slowlane formula!

If your income requires you to be physically present at all times to complete the work in top physical condition, your formula is set up to fail.

My good buddy is a workhorse. Works in HVAC service, hardest worker I know, has a pizza job on the side because he enjoys it, free food, shooting the shit, and getting tips and pay under the table. He also spends his weekends fixing up his mother's house (which he's been on the mortgage since he had a job and has been paying the mortgage since).

He was working yesterday and fell down his stairs - tore his patella tendon in his knee. Out of work for minimum 3 months + surgery.. told him I hope he has good disability insurance.

His goal to save $80K by the end of 2017 is definitely going to have a huge hit and delay with the new circumstance..
 
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FeaRxUnLeAsHeD

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Your very mindset makes it not-slowlane, because it's not your end game, just a step along the way. I might be stupid, but didn't know any better, and finished college as a "step along the way" just to get a well paid job as another "step along the way". Education is cheap where I live, so did it without debt though, but could have spent that time better, if only TMF existed:)



Is making an online program an option for scaling it? I see many people do that. Of course you'd need to distinguish yourself somehow.

Thanks! Yep, online niche programs are definitely scalable. Just check the fastlane principles..

Tomorrow is day 1 in the new sales position.

Decided to break up my days into 'themes', similar to what Jack Dorsey does to run Square and Twitter simultaneously. Here's my breakdown:

Monday: Partnerships/Presentations
Tuesday: Sales
Wednesday: Management/Admin/Financials
Thursday: Product
Friday: Off day
Saturday: Marketing
Sunday: Reflection, Strategy, & Planning

Also took out some of the constant shit in my calendar because I was over-working myself and feeling way too stressed.. more days to come up for breath. Guys like Gary Vaynerchuk like to over-exaggerate how much work you need to put in because most people don't work hard enough.

As for myself, I'm pretty self aware and know I was burning my engine in 8th gear way too much. Need to tune it back a bit - I'm way too much of a workaholic.. so i've made some adjustments - the themed days is a big one.
 
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So I've been pretty head down, and I'd say I even burnt myself out trying to do too much, too fast. High level update here and a question for those of you reading..

Question first: Is it a decent strategy to focus on building a practical business before trying to jump in the deep end of entrepreneurship? I really struggle with idea creation / fast execution to validate the idea. There's really nothing I can think of myself diving into head-first that I can validate quickly enough.. so for now I'm focused on niche-areas in personal training and finding ways to scale that. Is that a decent strategy to just DO SOMETHING until I figure out an immediate need to solve and dedicate a lot of time to?

My update:
- Been working a lot of hours for this startup, making some solid money + commission
- Been working a bit of hours with personal training - haven't achieved the scale I'd have liked to yet (about 1 year into doing this as a business) but I have learned a ton and feel I have a scalable strategy moving forward.. then I can stop being 'trainer' and HIRE trainers shortly.. stepping into the online space for high-ticket coaching for a niche-market...
- Been saving aggressively.
- Planning a multi-unit property purchase. I figure in the meantime, if I can't figure out something that solves a core need and meets fastlane criteria, I might as well take steps each day to secure myself the freedom to fully focus 100% on entrepreneurship in the future. For me, that means saving $300-500K and being able to live off the residual (4-6% return), and continuing to lower expenses (income investment property, owner occupied, etc)

Thoughts?
 

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In the meantime, I've marked my 'red circle' on the calendar for when I'm going all-in on entrepreneurship. By June 9th, 2022 (My 29th birthday), I'm not going to work for anybody else ever again.

The date may be sooner, but it will not be later.

Between now and then, I'm learning, working on my own businesses when I can, and accumulating WEALTH. Shouldn't be too difficult to accumulate between $300-500K from now and then and live off the residual... At this rate, I'll be saving $80,000 a year.....
 

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@MJ DeMarco can we move this to INSIDERS? I'm going to begin updating more frequently and have had issues in the past with making public posts on the internet that have come back to bite me in the butt. I'm not sure who views this forum publicly that knows me, but I'd like to have this on the INSIDERS.

Once this is in INSIDERS, i'm going to post some big learnings as of recent.
 

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Should have a bit more direction by tomorrow (Tuesday) or Wednesday..

Personal training has been well - nice and stable, steady income - preparing to scale this up fastlane-style with boot camps VERY soon.. putting the moving parts together now to start an advertising launch. Official boot camp launch date is March 28th - a date im setting for myself to launch boot camp classes - which means i have about 4-6 weeks to get the advertisements up and running and get 'pre-orders' to validate that I can scale this.

What i'm going to do is run a 30 day challenge or a 6 week challenge and there is going to be prizes etc. It's going to be a low-cost, something like $60-150 for the 30-45 days in which people will be able to attend any of the 14 boot camp classes per week (30 minutes each). I have scheduling software where they will book when they are coming in (that way I don't have to be spending 7 hours sitting in an empty studio without clients).

During the challenge, I'll be signing people up for 6-18 months of the boot camp as they start having fun and seeing results. I'll sit them down and go over nutrition etc and then we'll discuss programs for after the challenge and I'll hopefully convert a large percentage into ongoing customers.

The launch date is for the challenge - to which I'd like to gather 15-20 sign ups, minimum. Should cost me around $1,500 in advertising expense but hopefully it'll break-even or come close to it with the challenge, and then i'll have a high close-rate to have people continue to be clients after the challenge.

I'm spending a bit of time on the side flipping for $ as well and just brainstorming ideas. Found two really good ideas recently.

One is a popular brand that's been around for years - but they aren't really into apparel. There's a lot of demand for the apparel, though, and I found some easy to rank for keywords. Went and found inventory on Aliexpress and setup a shopify store with Oberlo integration (allows you to upload inventory from aliexpress to your shopify store). So i'm going to see if I can start driving traffic through PPC and organically and see if people would actually buy the clothing. I know there's a huge market for it.. let's see what happens.

Another idea I just stumbled upon is basically turning people's junk (very specific product but I'm not going to say exactly what) into a functional object that can be used every day. It's a labor-intensive thing, but the inventory is literally free and easy to come by, and it would turn that junk into something useful that people would probably be willing to purchase. Going to test that as well and see what's up. I need to buy a tool that's going to help me to convert the junk into the functional object - so I literally just need to spend $15-30 on the tool and go find some inventory and see if I can get sales on it.
 

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Absolutely love it man, great read. Makes me wish I could start over in my younger years(granted I am only 29 lol), and build with the information I know at this point in my life.

I myself am definitely wanting to put in the hustle and grind to achieve success, and will follow this thread as a form of motivation.

Great job man.

You're in your 'younger years' again (early 20s) - what would you DO? and, what would you do DIFFERENT?

Curious to learn from your successes/failures..
 

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