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Oct 27, 2015
Have you ever wondered how some companies became so big?

You know the companies I’m referring to.

Think of cereal companies, car companies, or software companies. They were once small too. One of the secrets is that they satisfy the need behind the need.

For example, let’s discuss batteries, the successful companies would say “we help you power your life” and then show a picture of a happy kid and his dad playing with a remote controlled car powered by this beloved battery.

So how can your company or self employed endeavor solve the need behind the need?

If you are a doctor you are not just fixing a person’s medical ailment, you are giving them assurance that they are okay now and in the future. If you are a landscaper, you are not just mowing someone’s grass, you are giving someone a sense of pride in their front or backyards.

Catch my drift? - see more at

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Oct 13, 2011
Scottsdale, AZ

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