For the benefit of anybody wanting to know how to structure a sales page, this is a classic template that has been used to get results over and over again (just look at the key sections of most successful sales letters for further proof).
SALES PAGE TEMPLATE
---------------------
Headline that Solves a Problem or Fulfills a Desire
Subhead
Questions that show you understand and push buttons.
Powerful analogy or story that of how your product came to be
It’s not your fault and there’s hope.
Give away content and give them your promise
Proof. Plenty of proof! (research, testimonials)
What is it I'm offering? What’s in it?
Bullets points/benefits
Who needs it? Who doesn’t?
What makes it different?
Wrap up.
Price.
A guarantee.
A close. make it a simple, easy and low hassle offer
A signature.
Your P.S.
Your testimonials (these can be placed throughout)
SALES PAGE TEMPLATE
---------------------
Headline that Solves a Problem or Fulfills a Desire
Subhead
Questions that show you understand and push buttons.
Powerful analogy or story that of how your product came to be
It’s not your fault and there’s hope.
Give away content and give them your promise
Proof. Plenty of proof! (research, testimonials)
What is it I'm offering? What’s in it?
Bullets points/benefits
Who needs it? Who doesn’t?
What makes it different?
Wrap up.
Price.
A guarantee.
A close. make it a simple, easy and low hassle offer
A signature.
Your P.S.
Your testimonials (these can be placed throughout)
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